Pointclear

MAY 12, 2011

Few companies have the sales and marketing resources to adequately cover their markets. It’s important to keep your market primed so that when it comes time to buy, these prospects reach out to you. The end result: 350 sales opportunities generated within the first 6 months of the program’s start.

Outsourcing Services 140

Outsourcing Services Channels Penetration Prospecting 140

The Pipeline

APRIL 23, 2012

Sounds like a straightforward concept, but when you step back and look at individual sales people, you’ll find the old Pareto Principle (80/20) or the more up-to-date Shanto Principle (70/30) very much apply. Without prospecting, or any other critical part of the sale, but especially prospecting, you are not a complete sales person.

Lead Gen 288

Lead Gen Penetration Top of Funnel Proposal 288

The Pipeline

OCTOBER 1, 2012

This is why many sellers have difficulty getting through, they fail to penetrate the “prove value to me” wall erected by prospects, and in effect they fail the BS test. Both parties are guilty, and both pay the price by extending the sales cycle, costing time, money and opportunity. What’s in Your Pipeline? Tibor Shanto.

Penetration 257

Penetration Buyer Objections Intent 257

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales. And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Let’s say you’re prospecting on a corporate website.

SalesForce 173

SalesForce Meeting Marketing Lead Rank 173

Zoominfo

OCTOBER 5, 2021

Increasing sales with enterprise customers starts here — find out how to build custom solutions. Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution. An ideal ICP quickly identifies a quality prospect based on what is feasible for a seller.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

Zoominfo

MARCH 27, 2019

Most importantly, you’d have a list of highly-qualified, sales-ready prospects to reach out to. Here at ZoomInfo, we’re big proponents of using technographics as part of the sales process. But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals.

Report 222

Report Data B2B Survey 222

Zoominfo

SEPTEMBER 23, 2020

Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . Basic marketing and sales strategies no longer make the cut when it comes to modern go-to-market motions. When I say it’s a plan, it’s not just a broad outline. What’s Broke?

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Zoominfo

MARCH 9, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing. Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 225

Zoominfo

JANUARY 5, 2021

With this intel, you can: Identify and target your best prospects Access up-to-date company and contact information Prioritize leads Close more sales And for many companies, Salesforce serves as their CRM and ‘system of record’ for interactions with prospects and customers. Let’s say you’re prospecting on a corporate website.

SalesForce 130

SalesForce Meeting Marketing Lead Rank 130

Highspot

JANUARY 22, 2024

One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. In this comprehensive blog post, we will explore the significance of a robust GTM strategy and delve into the critical role of sales enablement in ensuring its successful execution.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Highspot

JANUARY 22, 2024

One of the key components that play a pivotal role in executing a GTM strategy is sales enablement. In this comprehensive blog post, we will explore the significance of a robust GTM strategy and delve into the critical role of sales enablement in ensuring its successful execution.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

SBI Growth

NOVEMBER 22, 2012

Today’s post is the first of three directed to Sales Operations leaders. Resource allocation is critical to success for sales. Customer/prospect segmentation is a key first step in making wise allocation decisions. The word has come down - sales costs need to remain flat next year. How it Begins. Make it Pay Off.

Segment 288

Segment Customer Territories Penetration 288

The Pipeline

MARCH 18, 2013

Change is time consuming, a drain on resources, creates upheaval, usually expensive, and fraught with risk, for the organization and the individual at the centre of the decision. It is about penetrating the barriers the buyers have erected to protect their current state. What’s in Your Pipeline? Tibor Shanto .

Sage 274

Sage Penetration Buyer Referrals 274

Hubspot Sales

JANUARY 9, 2018

What’s a sales plan? A sales plan lays out your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan but focuses specifically on your sales strategy. A business plan lays out your goals -- a sales plan describes exactly how you’ll make those happen.

Buyer Persona 145

Buyer Persona Referrals How To Commission 145

Crunchbase

MARCH 13, 2023

In January, Salesforce announced it was laying off 10% of its workforce, and it was the sales team that faced heavy losses. These bootstrapped sales teams are faced with a unique problem: an outsized pressure to produce more with fewer resources. At face value, this may seem like an impossible task.

Territories 59

Territories Churn Face-to-face SME 59

SBI

NOVEMBER 10, 2020

We all appreciate a sales process focused on helping us solve a real pain point or achieving a specific objective. Q: WHAT ARE THE TOP WAYS COMPANIES CAN TRANSFORM SALES TO IMPROVE THEIR PROSPECTS' BUYING EXPERIENCE IN THE NEXT 12-24 MONTHS. Will it enable them to avoid tripping on blind spots that can become deal killers?

Lead Rank 177

Lead Rank Lead Scoring Account Penetration 177

SBI Growth

SEPTEMBER 23, 2012

Can you count on your current Sales Rep behaviors to “Make the Number” in 2013? HR has a stake in this as the governor of company-wide behavior modification, including the Sales Department. Sign up for our Make the Number tour to learn more about how top performing companies will change Sales in 2013. says the Sales rep).

Education 303

Education Penetration Customer Service Sales Qualified Lead 303

Zoominfo

OCTOBER 5, 2021

On the other hand, while it is aided by top-of-funnel awareness that demand generation drives, lead generation is the process of converting sales-ready prospects into qualified pipeline. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Paid Content 130

BuzzBoard

MARCH 30, 2024

The application of augmented reality for local shopping improves product recognition, provides detailed specifications, and most crucially, drives real-time engagement culminating in increased sales conversions. Importantly, digital agencies can employ AR to create an immersive customer experience, propelling sales and customer retention.

Retail 52

Retail Consumer How To Penetration 52

Zoominfo

SEPTEMBER 23, 2020

Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. 4 Steps To Fix Your Failed GTM Strategy Basic marketing and sales strategies no longer make the cut when it comes to modern go-to-market motions. Although, we certainly tried.

Ideal Customer Profile 100

Ideal Customer Profile Strategy Buyer Persona Lead Rank 100

Chorus.ai

SEPTEMBER 29, 2020

Market downturns are troubling times for any business — but the concerns can suddenly hit home if you find out that your company needs to cut your sales department’s budget. A budget cut doesn't need to completely disrupt your sales department, however. It will, however, take all your skill and experience as a sales manager.

Scale 114

Scale Top of Funnel Churn Buyer Persona 114

Pointclear

OCTOBER 24, 2011

The comment made me think about our outsourced B2B lead generation services and the way we have successfully partnered with manufacturing, technology and start-up companies to cover their markets, develop their prospects and deliver highly qualified sales opportunities to their field sales teams.

Outsourcing Services 189

Outsourcing Services Lead Generation Sales Qualified Lead PointClear 189

Hubspot Sales

DECEMBER 9, 2020

It's a sales methodology that became popular in the 1980s, and it's based on a pretty simple premise: A salesperson diagnoses their prospect’s needs, then recommends the right products and or services to accommodate them. It also takes critical thought and a firm grasp on a prospect's general circumstances.

Solutions Selling 136

Solutions Selling Retail Face-to-face Sales Methodology 136

SBI Growth

JULY 30, 2013

How are you supporting the new “A” players in sales? Sign up for SBI’s 7th annual research tour: " How to Make Your Number in 2014: A Sales Strategy You Can Execute." Collaboration and alignment with sales is critical. The last mile of a marketing campaign depends on sales ability to execute. Get out in the field more.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

DiscoverOrg Sales

JUNE 8, 2016

But there’s also a cost behind automating the core sales and recruitment processes. Advanced search and filters can only do so much in penetrating the sheer number of records any ATS can house. We want to simultaneously make the prospecting process more effective while also leveling the playing field.

Penetration 120

Penetration Gatekeeper Data Face-to-face 120

Chorus.ai

NOVEMBER 10, 2020

It’s something sales professionals of all kinds are preoccupied with during the current market downturn, and for good reason. It’s a bear market, and cash-strapped prospects will not part from their budgets easily. It’s a bear market, and cash-strapped prospects will not part from their budgets easily.

Maximizer 93

Maximizer Lead Rank Lead Scoring Customer 93

HeavyHitter Sales

APRIL 7, 2013

Over the past year I’ve had the opportunity to interview several hundred business-to-business salespeople about how they win-over prospective clients and the circumstances when they lose. Their companies ranged from start-ups to billions of dollars in sales with the majority being between fifty and five-hundred million in annual revenues.

Study 146

Study B2B Penetration Lead Rank 146

Crunchbase

MAY 18, 2022

Imagine your marketing and sales team working in tandem, seamlessly pursuing and closing on the kinds of businesses your company exists to serve. Grow your revenue with all-in-one prospecting solutions powered by the leader in private-company data. Sales and marketing alignment. Search less. Close more. Targeting accounts.

Account Based Marketing 72

Account Based Marketing Account Marketing Sales Qualified Lead 72

Highspot

AUGUST 31, 2021

If sales strategy was a puzzle, then your sales model would be a corner piece: it helps frame your approach to businesses and determines how the other pieces of your strategy will fit together. The keystone nature of sales models makes choosing the right one all the more important. Why do you need a sales model?

Lead Rank 94

Lead Rank Top of Funnel Buyer Persona Hiring 94

InsightSquared

OCTOBER 15, 2018

When I think about sales operations, there is no defined route to take. In fact, my fellow ops colleagues have come from a variety of backgrounds: business majors, former teachers, sales reps turned ops pros, and more. With no clear path for sales operations, though, how can we get ahead? You name it, I’ve probably seen it.

Sales Operations 110

Sales Operations Penetration Report Groups 110

No More Cold Calling

SEPTEMBER 8, 2016

In B2B sales, it’s important to make a good first impression. If you want to be seen as a trusted resource—a top-notch B2B sales pro with expertise to share, not just a product to push—you can’t use social media to blast strangers with sales pitches. None of us in B2B sales has much patience. You are your brand.

Social Media 120

Social Media Ideal Customer Profile Telecommunications Hiring 120

Emissary

JUNE 26, 2023

But this refocus for sales success can’t wait until the mad-dash and hysteria that inevitably comes at year-end. Sales Teams The second half is the most tumultuous for sales teams. It’s tempting to allow for a somewhat relaxed Q3 as sellers, clients, and prospects all take well-earned summer vacations. Q4 starts in Q3!

Ideal Customer Profile 52

Ideal Customer Profile Top of Funnel Account Based Marketing Lead Rank 52

Crunchbase

SEPTEMBER 21, 2020

It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. But successful sales strategies are built on sound, comprehensive marketing strategies. Your sales strategy should be supported by an accurate understanding of the gig worker market and your own company’s ability to play there.

Penetration 134

Penetration Segment Demographics Benefit 134

BuzzBoard

FEBRUARY 28, 2024

Within one year, their growth through digital marketing was extraordinary – with a commendable 150% increase in online sales. These brands have achieved extraordinary acceleration by tactically utilizing digital strategies and tools to penetrate broader markets. For more on this topic, visit our resource. Their takeaway?

Small Business 52

Small Business Small Business Demand Generation Agencies Case Study 52

LevelEleven

JULY 3, 2019

Here at LevelEleven , we believe that focusing on the best KPIs for sales can make a huge impact on reaching your organizational goals. To accompany the last six months of 2019, here are six best KPIs for Sales Development Reps to focus on to finish out 2019 strong. Calls, emails, and voicemails are not always going to cut it.

Top of Funnel 48

Top of Funnel Penetration Quota Cancellation 48

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They start worrying about how many touchpoints are sales and marketing hitting. This is why: Sales and marketing teams are getting account-based awareness vs. account-based revenue growth.

Account Based Marketing 80

Account Based Marketing Top of Funnel Ideal Customer Profile Account 80

The Pipeline

MARCH 31, 2011

Free Resources. The Pipeline Renbor Sales Solutions Inc.s Stored in Attitude , Business Acumen , Prospecting , Sales 2.0 , Sales Strategy , Social Selling , Social media , Trigger Events , Webinar , execution. About the classes: Classes are designed for all levels of sales professionals (reps-execs).

Social Selling 216

Social Selling Webinar Metrics Pipeline Social Media 216