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Why Selling Product Features Doesn’t Work

The Sales Hunter

We’ve all been told that selling product features is not the way to sell, but even knowing that, it seems it still is what happens, not only by salespeople, but also by marketing. I was shocked at how they highlighted the fact you have to change the password every 90 days as a “feature.”

Microsoft 247
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How Story Getters Sell More Featuring Ryan Taft

Sales Gravy

Jeb and Ryan explore how buying is an emotional experience and sales pros that ask questions that get the story “why” behind the buyer’s “what” sell more. This question shows that you're not just interested in selling a product but are invested in understanding their feeling. Ryan is the author of the hit new sales book Story Getter.

Pivotal 91
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Sales Demos: Selling Outcomes vs. Features

Product Management University

Business outcomes vs product features: how do your sales demos stack up? Here’s your 3-step plan for selling business outcomes versus product features. Three Tactics For Selling Outcomes vs Features. Consider Each Product a Feature of the Total Solution. Create a two column spreadsheet.

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Customers Buy Features at COST. You Sell BENEFITS at a Profit.

The Sales Hunter

This is why customers simply won’t pay more for anything they view as a commodity or — in sales terms — ”a feature.” ” If that is the case, then why do so many salespeople spend their time doing nothing but selling product features to customers? ” Sales Motivation Blog.

Benefit 246
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Features and Benefits versus Knowing How to Sell

Mr. Inside Sales

I explained: “Most companies spend hours, days and even weeks training their sales reps on each product and service, and then about a day (or a couple of hours) on how to sell them. This results in a knowledgeable sales team that is quick to list features and benefits until the cows come home. What should they be doing?”

Benefit 126
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Your Products Have a Gazillion Cool Features! So, What Are You Selling?

Product Management University

Selling a product with a ton of features is a blessing and a curse. It’s great that your product has so many cool features. They’re trying to sell all of them and your buyers are overwhelmed, often to the point of decision paralysis. Stop selling problems, features & benefits. Sell Your Expertise.