Is B2B Buyer Confidence Stalling Your Deals?
Alice Heiman
NOVEMBER 22, 2022
6:12] There are three forces eroding buyer decision making confidence: complexity, information overload and value opacity (outcome clarity). [8:16] Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence.
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