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Is B2B Buyer Confidence Stalling Your Deals?

Alice Heiman

6:12] There are three forces eroding buyer decision making confidence: complexity, information overload and value opacity (outcome clarity). [8:16] Most recently, Brent and his colleagues at CEB, now Gartner, have introduced industry-leading concepts such as Buyer Enablement, Sense Making, and Customer Decision Confidence.

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Best time to ask for a referral? Listen for warm words from your buyer

Selling Essentials RapidLearning Center

When’s the best time to ask your buyer for a referral? A study into the habits of business-to-business buyers sheds more light on the question. The researchers concluded that the best time to ask for a referral is immediately after a buyer compliments you or your product or service. The real answer is: It depends.

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Three Recent Hurricanes Show the Path to More Effective Selling

Understanding the Sales Force

This past week, Hurricane Lee roared into Nova Scotia, becoming the first such storm to do so since 2003, although at the time it made landfall, Lee had been downgraded to a post-tropical cyclone. In my space, that is our buyer and signer. Three of this year’s (2023) Hurricanes took unusual paths for hurricanes.

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Revisiting the Buyers Journey

Membrain

I can still remember the powerful inspiration I gained from my first reading of Hugh Macfarlane’s “The Leaky Funnel” – the 2003 book that first drew the B2B sales and marketing community’s attention to the concept of the buyer’s journey.

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3 Ways B2B Buying Behavior Has Changed—Forever

Allego

Then, the AC on my beloved 2003 Toyota Highlander died. So, I did what every buyer was doing when shopping those days. And it altered buyers’ behaviors. B2B buyers want the B2C buying experience. Buyers are savvier than ever. It’s imperative, therefore, that sellers are prepared when buyers do ask for help.

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An ‘A’ Player’s Rise and Fall

SBI Growth

You will see the skills you need in a rapidly changing buyer environment. From 2003-2011, Dave was on a rocket ship. Buyers have shifted. He explained to Dave that in the last 2 years, the informed buyer has changed the game. The Situation. Dave was promoted to be Acme’s VP of Sales for the Americas.

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Why it pays to get all tangled up with your customers

Selling Essentials RapidLearning Center

These “entangled” relationships add value and become difficult for your buyer to unravel. Your buyer may end up thinking: “This is stuff is routine. You can find ways to routinely show your buyers what you’ve done for them lately and why it matters. Let’s look at three of these entanglement strategies: 1. Burnham, T.