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How AI Can Accelerate Sales and Bridge the Marketing Gap

Sales and Marketing Management

This transformation is permeating all areas of the enterprise – from marketing to sales to product development and even finance and human resources. Amongst the plethora of enterprise AI solutions available, marketing platforms probably come to mind first.

Marketing 274
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New Leads Study Supports Quickness and Follow Up

Score More Sales

A sales leader asked me yesterday, “What do we do with the sales reps that are not following up on the 50% of leads coming in that don’t get called more than once?”. This fact is from research previously done by Leads360 , a cloud based leads management and sales automation company. This must stop.

Follow-up 250
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Top Two Marketing Tips from Smarter Commerce 2012 Summit

Score More Sales

As we know, confusion always causes missed sales. People moved all the way through the screen to sale completion, and it added $1M in profit to the bottom line- that’s profit, and over time that has been compounded many times over. Rubin cited a study by Zuberance that said for every advocate you have, they bring you 3 customers.

Marketing 197
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20.5 Attitude Gems For You To Read And Study | Jeffrey Gitomer.

Jeffrey Gitomer

Attitude Gems For You To Read And Study. attitude gems (mental snacks to chew on and digest) I’ve picked up along the way that I recommend you read, copy, share with others, post on your wall, and study in a way that you can implement then into your “thought and expression” process: 1. Get Sales Blog Updates.

Study 332
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Why Content Marketing Matters to a Sales Rep

SBI Growth

I’ve heard a lot of talk about “ Content Marketing.” It gets great reviews from C-Level executives, marketers and even sales managers. But how does Content Marketing help the Sales Rep? Today’s post outlines the benefits of Content Marketing from the Sales Rep’s perspective. This is the Problem.

Marketing 300
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What is the State of Marketing in 2013

Score More Sales

The annual “State of Marketing” Global Survey of Marketers has again been completed, and results were announced at the Smarter Commerce Global Summit last week. You can download the complete results from the IBM State of Marketing 2013 Global Survey. Top marketers act on insights and create a system of engagement.

Marketing 241
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8 Social Media Mistakes B2B Marketers Should Avoid

Zoominfo

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Happy Friday!