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CMO: Is Your 2014 Marketing Plan Obsolete?

SBI Growth

As CMO, you’re constantly trying to answer these 2 burning questions: Are customers responding to our marketing campaigns? What are we doing to adjust to the market demands? Perhaps in the past you laid out a multi-year marketing plan, or simply went year-to-year. It’s a solid marketing plan with an agile process approach.

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How to Structure & Coach Your Content Marketing Team

SBI Growth

Do you have your 2014 content marketing plan in place? Content is king in today’s modern marketing world. Content Marketing CMO Marketing Resources' There will be many moving pieces to your strategy. And many things you will need to think through. You need to create content that your buyer cares about.

Marketing 293
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Can motivation be coached?

Sales and Marketing Management

Author: Paul Nolan When I wrote about former New York Knicks coach Jeff Van Gundy in this space in 2014, I thought it was a one-off. is full of good advice from sales and marketing professionals like Medina and Bartlett. Van Gundy is a smart basketball mind who now shares his insights as an NBA analyst on TV broadcasts.

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And You Resolve in 2014 to…?

Increase Sales

Sales Training Coaching Tip: Almost 50% of American set resolutions and only 8% achieve them. Sales Training Coaching Tip: This eBook, Beyond-SMART-Goals-2014-eBook , (free download) is what promoted the email exchange, refer to page 11. Sales Training Coaching Tip: LinkedIn is a great resource.

eBook 128
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The Agile Marketing Leader’s Short-cut to Team Transformation

SBI Growth

Sales Managers go into the field for 1-2 days with their reps and ‘ride-along’ to observe and coach. Download the Marketing Team Ride-Along Best Practices Toolkit to transform your marketing team. Download the Marketing Team Ride-Along Best Practices Toolkit to transform your marketing team.

Marketing 282
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Tell Marketing They Can Keep Their Leads

No More Cold Calling

You can’t depend on your marketing department to generate real leads. Do you really think marketing can qualify your leads? If so, you can forget about exceeding quota in 2014. You can probably guess what the vice president of sales told his team: Just ignore all leads from marketing, because they suck. But by how much?

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Memorable Marketing Makes Money

Increase Sales

As I have written countless times, the purpose of marketing is to attract attention and begin to build relationships. When marketing is memorable, meaning you have created an emotional connection with your target audience, you will make money. The question is how do I make my marketing memorable for my small business?

Marketing 137