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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

What pain points keep CMOs up at night? And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results.

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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. and grow?—?their

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Top Lead Generation Statistics for 2018

Zoominfo

As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ). That won’t change. Keep reading.

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. For example, signing up to a mailing list on a website is the first action, and affirming that consent through a confirmation email link is the second action.

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The 39 Best Franchise Opportunities of 2018

Hubspot Sales

The UPS Store. Entrepreneur used the following five pillars to evaluate the franchises: Cost and fees. Let's take a look at some of these franchises and see how they stack up. A franchise fee is a cost a potential franchisee pays up front to operate the franchise. The UPS Store. Franchise details : The UPS Store.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

But being a salesperson in 2018 is very different than being a salesperson in 1987. Although it’s arguably more difficult to sell effectively in 2018, it’s easier for top performers to differentiate themselves. 18 Outdated Sales Tactics to Kick to the Curb in 2018. The first thing you need to do? The first thing you need to do?

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How to Send a Follow-Up Email After No Response

MJ Hoffman

By this point, you’ve likely sent previous follow-up emails or left voicemails for your prospect. Here are five principles to adhere to when sending a follow-up email after no response. Follow them, and you’re more likely to welcome a few of those prodigal prospects back into your open arms.