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Top Lead Generation Statistics for 2018

Zoominfo

Here are the most important B2B lead generation statistics to inform and evolve your B2B lead generation strategy: B2B Lead Generation Statistics: The Current State of Lead Generation. For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. Advertising Using ZoomInfo data such as intent signals can help you build an audience list for sales and marketing teams to target. Note: The above article is for informational purposes only.

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Stop Doing Stupid Sh*t: 18 Outdated Sales Tactics to Abandon in 2018

Hubspot Sales

I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. But being a salesperson in 2018 is very different than being a salesperson in 1987.

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EU Privacy Laws: How They Differ by Country

Zoominfo

The General Data Protection Regulation (GDPR) was enacted by the European Union in 2018, and remains perhaps the world’s most stringent data privacy regulation. Since July 2018, the total number of GDPR infractions and fines has been steadily increasing. Austria Austria requires informed consent to send marketing emails to individuals.

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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. Get Your Free Marketing Guide Now The post Shame Marketing Boosts Sales but Reduces Loyalty appeared first on SMEI.

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The 13 Best Real Estate Websites for Selling a Home in 2018

Hubspot Sales

This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites. List home for sale, new homes, resale homes, new construction, acreage, lots, land, commercial property, and investment property here. So, exactly what are those websites?

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17 Email Subject Lines Sales Reps Swear By & Why They Work So Well [Updated for 2018]

Hubspot Sales

With sales email subject lines, a little creativity goes a long way. So I talked to TK salespeople to learn the subject lines they were having success with in 2018. As the redditor who vouched for this subject lines points out, "then you're just spamming an advertisement.". But hitting on a good subject line isn't easy.

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