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2018 Top MarTech Trends: Top Pain Points and Spending Priorities for CMOs

DiscoverOrg Sales

And what are the existing and emerging technologies that marketing teams will be spending more on in 2018? Whether you sell into the Marketing Department or you are marketer, check out our predictions for marketing spend in 2018, based on trends from year-over-year survey results. We expect to see this spend occur in 2018.

Trends 184
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The Top Sales Trends of 2018

Hubspot Sales

What are the sales trends of 2018? 2018 is just around the corner. To find out what’s coming, I asked sales leaders, experts, and reps to predict the top sales trends of 2018. As HubSpot channel account manager Jill Fratianne says, “SMS all the way.”. HubSpot channel account manager Keith Grehan is in that camp.

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October 2018 B2B Blog Post Round-Up

Zoominfo

89% marketers cite email as their primary channel for lead generation ( source ). They also include more specific details related to the buyer’s journey. Now, in terms of recruiting, the story you’ll tell most often is the story of your company or brand and how it relates to an applicant, a candidate or an employee.

B2B 140
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GTM in Germany: How to Create an Effective, Compliant Strategy

Zoominfo

Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. The rules around telemarketing in a B2B context are more relaxed, making telemarketing a viable go-to-market channel in Germany. EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy.

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Frank Cespedes: How to Build and Manage Your Multi-Channel Marketing

Cience

Why has a multi-channel approach become more important? Buying is now a continuous and dynamic process in most industries, not a linear funnel ; it’s an on-going motion picture, not a selfie or snapshot in one channel. According to a 2018 J.D. in 2018 were online sales and only about 5% of new cars). Power study, U.S.

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Privacy Policies: 5 Questions Channel Partners Should Be Asking to Avoid Disaster

Allbound

Five Questions Channel Program Leaders Should Be Asking. 2018 has marked a major shift in the way governments, companies, and consumers view data privacy. The landmark 2016 EU General Data Protection Regulation (GDPR) went into effect on May 25, 2018. Changing Privacy Requirements.

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Key B2B Sales Challenges for Supply Chain Companies

Sales and Marketing Management

In 2018, businesses can’t afford to fall behind the market, and they can’t afford not to maximize their operational efficiency. Whether they relate to new business or existing business, opportunities are not Pokémon: they do not appear in the wild as the salesperson is idly minding their own business. Digital technology and e-commerce.

B2B 195