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16 Technology Trends Shaping eCommerce in 2020

Hubspot Sales

If the first few months of 2020 have taught us anything, it’s that uncertain times can call for quick pivots to sales and marketing plans. Businesses have had to evolve quickly with trade shows, events, and in-person sales meetings being canceled for the foreseeable future, likely throwing a wrench in many 2020 sales and marketing strategies.

Trends 145
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

Our examples highlight ways companies achieved branding success through creative marketing initiatives. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm.

Examples 130
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The Keys To Retaining and Losing Your Customers

Understanding the Sales Force

It’s been quite a while since I’ve written an article about the role that customer service plays in the retention and renewal of customers and accounts. Some products are so exclusive, and so desirable, that crappy customer service might not even stop you from buying again.

Customer 156
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CRM in 2020 – Top 5 Things to Know

Pipeliner

Customer experience is where business battles are taking place in 2020. According to the recent Frost & Sullivan study, customer experience is projected to overtake price and product as a key brand differentiator in 2020. In this post, we will show you five major CRM trends to look for in 2020.

CRM 94
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Expansion by finding new customers for an existing product. Let’s explore some examples. Conversely, far fewer acquisitions occurred in 2020 than in the four prior years, according to statistics and analysis from Thomson Financial and the Institute for Mergers, Acquisitions and Alliances. Expansion by developing a new product.

Lead Rank 211
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7 Key SaaS Terms to Understand In 2020

Pipeliner

If you’re looking to explore the SaaS industry in 2020, there are some key terms to understand for you to succeed from the jump. The Net MRR Churn Rate measures the net percentage of revenue you lose during a period from account downgrades and lost customer contracts. For example, say you sell a Presentation maker SaaS package.

Churn 96
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Market Expansion: Three Approaches for Companies Looking to Grow

Zoominfo

Expansion by finding new customers for an existing product. Let’s explore some examples. Conversely, far fewer acquisitions occurred in 2020 than in the four prior years, according to statistics and analysis from Thomson Financial and the Institute for Mergers, Acquisitions and Alliances. Expansion by developing a new product.

Lead Rank 130