Igniting Sales Transformation

DECEMBER 31, 2019

I’m bucking the annual tradition of pitching predictions about what is or is not going to happen in sales, marketing and business in 2020 or the decade ahead. Could 2020 be that year? If you follow numerology at all, you know that 2020 represents a year of insight, perfect vision and accomplishment. It seems pointless.

Intent 101

Intent Hiring Follow-up Social Selling 101

Product Management University

JULY 15, 2020

The B2B Product Manager July 2020. This month we take a closer look at the practices of product management and product marketing and the extent to which our profession is keeping pace with the demands of our markets. Enjoy the B2B Product Manager July 2020 issue. Better Web Demos: Use These 3 Tactics.

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B2B Exercises Analysis Positioning 52

Zoominfo

DECEMBER 15, 2020

And to get there, you have to ramp up your visibility and engagement with your best sales, marketing, and recruiting teams. B2B Tips for Sales, Marketing, Recruitment, and More. These signals alert sales and marketing teams to recognize their pain points and take the next step in putting them through the pipeline.

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B2B Trade Show Intent Data Buyer Intent 237

Highspot

SEPTEMBER 1, 2020

September 1, 2020 – Seattle, WA – Highspot, the sales enablement platform that makes every customer conversation count, announced that the company’s inaugural global user conference, Highspot Spark 2020 , will take place on October 7-8. “Spark 2020 is built by and for our customers.

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Conference Customer Face-to-face SalesForce 69

Hubspot Sales

JULY 15, 2020

One of the toughest changes sales leaders need to adapt to is the dramatic impact the events of 2020 have had on win rates. Not only is it more cost-effective for B2B businesses to focus more on their existing customers, it also provides opportunity for acquiring new high-value customers through referral marketing. Image Source.

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Pipeline B2B Ideal Customer Profile Sales Qualified Lead 123

Zoominfo

AUGUST 3, 2022

All too often, marketing budgets are the first to be scaled back. We surveyed nearly 250 marketers , and while 59% of respondents said they either were not adjusting their budgets or weren’t making significant changes, almost 40% said they were cutting back on marketing spend in anticipation of a recession.

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Top of Funnel Marketing Advertising Advertising 130

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. That leaves the labor force one percentage point below its February 2020 level, showing some lingering effects of the pandemic.

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Face-to-face Marketing Cost Per Click Automotive 130

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. You’ll get high ROI According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI.

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Email Marketing Benefit Webinar Metrics Marketing 130

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. And win rates rise and sales cycles shorten with well-orchestrated virtual channels. Reimagining Sales Coverage.

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Lead Rank Quota Face-to-face Hiring 339

Zoominfo

FEBRUARY 25, 2021

A webinar funnel works a lot like a sales funnel or marketing funnel. Five percent of respondents planned to increase webinar production in 2020. By April 2020 (as the pandemic kicked in), the ON24 platform saw a 167% increase in webinars. To create a killer marketing landing page , keep the design simple and the copy concise.

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Top of Funnel Webinar Metrics Funnel Social Media 208

Allego

JUNE 19, 2020

Product Demo: How Virtual Training Will Drive Results for Remote Teams. Allego sales, services, and marketing leaders come together to share how to get virtual sales training and collaboration programs up and running quickly during this turbulent time. Learn how to train across locations and time zones, both now and in the future.

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Webinar Metrics Training Hiring Face-to-face 98

Zoominfo

JANUARY 15, 2021

The world has been stirred up by a global pandemic, most of us are still working from home, and digital marketing strategies have become a critical part of every company’s survival. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs).

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Paid Content Lead Generation Lead Rank Lead Scoring 264

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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Ideal Customer Profile Strategy Top of Funnel Marketing 147

SBI

DECEMBER 9, 2020

Allego Expands Sales Learning and Enablement Market Leadership with Acquisition of Refract. December 9, 2020 – Allego , the leader in sales learning and enablement solutions, today announced its acquisition of Refract , a UK-based leader in sales engagement and multilingual conversation analytics. NEEDHAM, Mass. Media Contact.

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Marketing Analytics Ideal Customer Profile Coaching 109

Appbuddy

JUNE 24, 2021

During our “Train Your Email Brain” webinar featuring Anna Frigerio from the DMA, Alex Fadahunsi from Trainline, and Validity colleagues Elliot Hogg and Ignacio Lecuona, we reviewed key findings from this year’s Marketer Email Tracker report. The post Email: The Swiss Army Knife of Marketing appeared first on Validity.

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Everest Marketing Travel Webinar Metrics 52

Sales and Marketing Management

FEBRUARY 22, 2021

Author: Mandy Truong With 2021 in full swing, marketers are making their plans for recovery and business growth. Regardless, 2020 will have an indelible impression on business operations for quite some time. At the end of 2020, we had attained over 1,000 leads from 25 webinars, which surpassed the goal we set in January.

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Webinar Metrics Lead Rank Marketing Qualified Lead Cancellation 177

Hubspot Sales

APRIL 10, 2020

In today’s market, reviews and word of mouth referrals are the fuel for growth, with 84% of buyers now kick off their buying process with a referral. When internal departments share information about the customer they enjoy a seamless experience when dealing with Marketing, Sales and Customer Success.

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Buyer Top of Funnel Ideal Customer Profile Inbound 126

Hubspot Sales

MARCH 3, 2020

With consumers and businesses navigating a challenging economy and sobering job market, many companies were focused on staying afloat. 2020 Sales Strategies. Over the past decade, digital marketing has changed the way consumers make buying decisions. Demo software. For ages, sales and marketing teams worked in silos.

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Outsourcing Services Strategy Remedy Consumer 84

Zoominfo

JULY 25, 2022

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo 1. Companies have to do the internal work of building great company culture and once that foundation is set, employer brand and recruitment marketing activities enhance a company’s employer image.

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Lead Rank Compensation Journal Retention 130

Pipeliner

DECEMBER 29, 2020

The year 2020 was nothing like this generation witnessed before. We saw ups and downs in the market and uncommon changes in consumer behavior. The changes have drastically affected how we will see the future of marketing. Based on changed consumer behavior, the SEO trends of marketers in 2021 will change as well.

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Trends Marketing Google Consumer 98

Hubspot Sales

MARCH 18, 2020

It's a question I've often asked myself while managing busy sales and marketing teams. They're relatively easy to automate in 2020. In this post, you'll find the 9 best sales automation tools for generating, researching, and closing leads in 2020. To learn more about pricing, set up an account or schedule a demo with Bombora.

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Sales Automation Tools Closing Lead Rank 91

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. They don’t want to see your demo. Wait, wasn’t lead-gen technology supposed to solve that problem? Problem is, buyers don’t actually buy software.

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Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. Get a Demo Which Intent Data is Most Likely to Convert? That’s why ZoomInfo has invested heavily to make sure we are the market leader in inferred intent.

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Intent Data Buyer Intent Intent Data 130

Zoominfo

JANUARY 28, 2021

That was the challenge ZoomInfo faced as 2020 drew to a close in December, which is typically a great month for B2B sales teams. We waded through our in-house video footage to create pre-recorded programming that offered a sweeping view of everything our company accomplished in 2020. and “this is magical” repeated ad nauseum.

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Hiring Sports Nonprofit Segment 228

Zoominfo

JANUARY 26, 2021

Enterprise prospects are what salespeople and marketers like to refer to as “the whale” of all leads. And while the payoff is certainly worthwhile, enterprise lead generation does not come without a set of challenges that salespeople and marketers alike have to work to overcome. What Is Enterprise Lead Generation?

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Lead Generation Lead Rank Lead Scoring Enterprise 189

Mindtickle

JANUARY 27, 2020

But 2020 is shaping up to be the year when Sales Enablement and Sales Readiness go mainstream. We’re seeing dedicated sales enablement tracks being added to sales and marketing conferences. Playground Demo Session. All of this to better empower and enable their sales representatives to be more effective in the field. .

Face-to-face 52

Face-to-face Webinar Metrics Sales Enablement Conference 52

Zoominfo

JUNE 19, 2018

In recent years, B2B live video has exploded in popularity as a viable marketing tactic. In fact, live-streaming currently accounts for two-thirds of all internet traffic and is expected to jump to 82% by 2020 ( source ). Keep reading – today’s blog post offers tips and tricks for B2B marketers to make the most of live streaming!

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B2B Video Influencer Promotion 207

Nutshell

NOVEMBER 25, 2020

Email marketing is the dominant channel for marketing communications when measured by ROI, reach, cost, etc., Before email marketing was commonplace, marketers used advertisements, fliers, coupons, and other distributed promotions in order to build their audience and reach potential customers. What is email marketing?

Marketing 143

Marketing Webinar Metrics Email Marketing Top of Funnel 143

Hubspot Sales

DECEMBER 15, 2020

How did your leadership priorities change in 2020? According to recent HubSpot research, 65% of sales leaders who outperformed revenue targets in 2020 reported having a dedicated person or team working on sales enablement efforts instead of making it an initiative someone works on off the side of their desk. says Pope. "We

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Sales Enablement Revenue Top of Funnel Hiring 124

Sales Hacker

FEBRUARY 9, 2024

They typically have large amounts of their personal wealth in the company, they have investors who have trusted them, sometimes even have personal assets tied up in the mix, they aren’t paying themselves market rate and they are making sacrifices in their personal lives. View the launch live demo on demand.

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Top of Funnel Real Estate Ideal Customer Profile B2B 67

Groove.co

MARCH 12, 2020

On March 9, Crozdesk announced the winners of its Sales Management Software Awards 2020 , and Groove ranked #1 in the award’s list of the top 20 software products for sales management. Schedule a demo and see for yourself! 5000 (#407!) 5000 (#407!) and SF Business Times Fast 100 lists. Want to learn why our customers love us so much?

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Software Software Sales Management Vendor 29

InsideSales.com

APRIL 15, 2021

One of the most positive outcomes from the past year was the swift adoption and embrace of technology for sales and marketing. Sales development is the critical link between marketing and sales to develop and pass leads to sales reps. In 2017, 2018, and 2020, the ratio has declined from 3.0 In 2020, these teams were 15.2%

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Trends Lead Rank Hiring Sales Qualified Lead 110

Zoominfo

MARCH 17, 2021

link] pic.twitter.com/ym7pQvVpZS — ZoomInfo (@ZoomInfo) October 20, 2020. In addition to text-based articles, make sure you share visual content as well, such as images of your software, demo videos, and so on. However, their popularity has made the market more competitive. Adopt SEO for SaaS Company Strategies.

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Lead Rank Lead Scoring Social Media Engineering 246

eGrabber

SEPTEMBER 10, 2020

Thousands of retailers and small business owners have doubled their marketing efforts in online stores such as Amazon during the COVID-19 pandemic. Gear Up for Amazon Holiday Sale 2020. To learn more about our custom list building services, Request for a FREE Demo.

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Decision Maker Ideal Customer Profile Margin Retail 40

Sales and Marketing Management

DECEMBER 14, 2020

The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. Scott Galloway, a professor of marketing at NYU’s Stern School of Business, states in his book, “Post Corona: From Crisis to Opportunity,” that the pandemic’s most enduring impact will be as an accelerant of dynamics that were already trending.

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Outsourcing Services Face-to-face Travel Lead Rank 279

Groove.co

APRIL 15, 2020

Groove Ranks across Five Categories in G2’s Best Software Awards 2020. The results of the G2 Best Software Awards 2020 are in, and Groove is proud to have ranked across five categories, including the Top 100 Best Software Companies and the Top 50 Fastest Growing Products.

Software 29

Software Software Scale Outbound 29

Mindtickle

JANUARY 27, 2020

But 2020 is shaping up to be the year when Sales Enablement and Sales Readiness go mainstream. We’re seeing dedicated sales enablement tracks being added to sales and marketing conferences. Playground Demo Session. All of this to better empower and enable their sales representatives to be more effective in the field. .

Face-to-face 40

Face-to-face Webinar Metrics Sales Enablement Conference 40