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2020 – An Emotional Slingshot

The Pipeline

As sales professionals, we need to be cognizant of this while approaching prospects. Add to that most face the strain of having to salvage what is left of 2020. With many prospects lacking visibility in 2021, forecasting will be more of a black art than ever. Good Enough. Catching Up. Go To The Club.

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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Here are five predictions about how the customer is a strategic focus for B2B companies in 2020. Customers have more power and more information than ever?—?they

Trends 289
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5 trends in gaining more customer insight

Sales and Marketing Management

Author: Umberto Milletti All trends point to 2020 being more focused on the B2B customer, with data and insights as the key to understanding their needs. Here are five predictions about how the customer is a strategic focus for B2B companies in 2020. Customers have more power and more information than ever?—?they

Trends 156
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Cross-selling and Upselling in 2020

Zoominfo

Interesting tidbit: The probability of selling to a new prospect is 5–20%. In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. 2020: The year of product expansion? The probability of selling to an existing customer is 60–70%.

Loyalty 162
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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

Marketing strategies to attract the webinar audience you want and convert webinar attendees into active prospects. April 23, 2020 9:30 AM PDT, 12:30 PM EDT, 5:30 PM GMT Top tactics and channels for reallocating event marketing dollars. How to change your messaging so your brand is viewed as relevant (not tone-deaf).

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Getting Ready for 2020: 4 Sales Enablement Trends You Should Have on Your Radar

Showpad

It’s that time of year again… trend time. Before we get into it, let’s first clarify what a trend actually is. Trend 1: Data and technology helps value messaging become dynamic, targeted, and tailored. This is a big trend – a new holistic approach around communicating value to your buyers and customers.

Trends 119
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Top 10 B2B Ecommerce Trends for 2023

Hubspot Sales

To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. This trend is not just for B2C brands — it also applies to B2B ecommerce.

Trends 107
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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Which production secrets are key to transitioning webinar attendees to active sales prospects. February 11, 2020 9:30 AM PST, 12:30 PM EST, 5:30 PM GMT