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How a Software CEO Recharged the 2020 Strategy

SBI Growth

For market-leading software companies, the changing economic conditions have had a positive effect on the bottom line. But this has not been without their fair share of challenges, especially for those facing a high growth environment. On today’s show, Doug Winter,

Software 313
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How a $3B Software Company's Forward-Thinking Strategy Accelerated Them Through the Downturn

SBI Growth

Autodesk is among those whose strategy pre-pandemic allowed them to weather 2020 unscathed. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors.

Scale 254
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How to Lead a Digital-Oriented Sales Strategy

SBI Growth

At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy. A recent study conducted by KPMG found that over 90% of companies.

Strategy 416
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How Software Leaders Pragmatically Prepare for 2021

SBI Growth

The software industry has experienced more disruption in the last 6 months than in the previous 10 years. With an increased need for online purchasing, content management, payment processing, and more, leading software CEOs have navigated changes in demand drivers.

Software 349
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Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. And strategies that can drive even more — like cross-selling and upselling — have huge ROI.”. And some quick definitions of each word/strategy…. 2020: The year of product expansion?

Loyalty 162
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Cross-selling and Upselling in 2020

Zoominfo

In 2020, with businesses in turmoil, many have shifted to focus on growing accounts by upselling more services and cross-selling new product lines. And strategies that can drive even more — like cross-selling and upselling — have huge ROI.” 2020: The year of product expansion? In other words, “Would you like to Super Size that?”

Loyalty 130
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Enterprise Marketing Strategy: 3 Challenges to Avoid as You Scale

Zoominfo

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy , meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. . What Is an Enterprise Marketing Strategy? Personalize at scale.

Scale 189