The Spiff Blog

JULY 21, 2022

If you’re reading this, it’s likely because you’ve made a regrettable software purchase or gone through a nightmarish buying process at some point in your career. And, unfortunately, your software buying woes may only get worse in the near future. Consider these statistics: In 2021, in the U.S. We’ve all been there.

Software 76

Software Software B2B Vendor 76

Sales Hacker

MARCH 5, 2021

As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. Ahead, you’ll find three ways in which buyer intent will help level the playing field for both sales and marketing teams competing in a hyper-competitive environment. Companies that were unable to make the switch have suffered.

Buyer Intent 98

Buyer Intent Intent Data Intent Top of Funnel 98

Pipeliner

MAY 28, 2021

Many customers now sign up for software subscriptions instead of installing solutions on-premises, and it’s easier than ever for them to switch to new vendors who offer better features or more competitive pricing. What is inbound marketing and why does it matter?

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

Chorus.ai

JANUARY 29, 2021

That’s why putting plenty of focus on sales enablement will be crucial for 2021. The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches from end to end across the sales cycle, from prospecting to customer success. It’s about helping your sales organization do what they do best.

Sales Enablement 62

Sales Enablement Webinar Metrics Top of Funnel Strategy 62

Hubspot Sales

NOVEMBER 17, 2020

To answer this question, let’s start with some data: According to the latest HubSpot Research Study , we found that 40% of businesses will miss revenue targets this year. Businesses moved their entire customer experience and go-to-market online, many for the first time. Check it out here: The 2021 Sales Enablement Report.

Hubspot 125

Hubspot Lead Rank Opportunity Lead Scoring 125

Crunchbase

FEBRUARY 23, 2021

But how do you design a winning presentation that wins clients in 2021? When creating a sales presentation, you need to study the following: Your client; Their specific frustrations; and The people who will be in the presentation room. Then, study the prospect’s industry. Step 1: Research before creating your presentation.

Study 64

Study Decision Maker Case Study ACT 64

Lessonly

NOVEMBER 29, 2021

It’s late 2021 as I’m writing this, and this movement is tangible in my professional circles. In the United States alone, four million Americans quit their jobs in July 2021. It’s delivering a world-class onboarding experience using the best onboarding software on the market. What is that solution, you ask? Interested?

Retention 48

Retention Software Software Scale 48

Act!

APRIL 25, 2024

Case in point—a McKinsey report revealed that 71 percent of consumers expected personalization from brands in 2021. s marketing automation functionalities to trigger a series of personalized emails based on a recipient’s online activity and behavior. With its feature-packed CRM and marketing automation software, Act!

Social Media 52

Social Media How To Case Study ACT 52

Pipeliner

MAY 19, 2021

If you’re running an eCommerce business in 2021, you need to have a content marketing strategy. Content marketing involves creating articles, videos, case studies, and more to reel in your target audience and improve your sales performance. This case study helps answer that question, and it comes down to plastic waste.

Case Study 98

Case Study Marketing Insurance Insurance 98

Zoominfo

SEPTEMBER 24, 2021

Evidence suggests there will be increased adoption of this software and, similar to CRM, it will change how sales teams prospect and engage with leads. percent) to have a highly mature marketing and sales automation strategy in place,” the study says. Source: High Growth Study 2021, published by the Hinge Research Institute.

Face-to-face 130

Face-to-face Sales Automation Scale CRM 130

Pipeliner

JANUARY 21, 2022

2022 is here, and marketers need to research digital marketing trends to stay ahead of their competitors and hire the right talent. Doing research to find the best solutions on the market and automate business processes is essential to increase profits,or to structure your business planning. from 2021). Website Building.

Trends 52

Trends Marketing Advertising Advertising 52

SendBuzz

MAY 8, 2023

Email marketing is without a doubt one of the best methods for connecting with your subscribers and establishing communication. To gain a whole picture of your email performance, you must evaluate your email marketing ROI. To gain a whole picture of your email performance, you must evaluate your email marketing ROI.

Email Marketing 52

Email Marketing ROI Analytics Data 52

Zoominfo

MARCH 21, 2022

According to the report, more than 24 million Americans left their jobs between April and September 2021, an unprecedented high. The study showed a broad range of attrition within specific companies in various industries. The data reveals that the impact of the Great Resignation is being felt across all industries and economic sectors.

Quota 100

Quota Hiring Face-to-face Advertising 100

Zoominfo

OCTOBER 23, 2019

31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). 31% of marketing, creative, and IT professionals worldwide plan to invest in AI technology in the next 12 months ( source ). billion in 2021, according to market research firm IDC ( source ).

B2B 247

B2B Telecommunications Forecasting Scale 247

SBI Growth

OCTOBER 22, 2020

A recent study conducted by KPMG found that over 90% of companies. At this point in 2020, all your competitors have undergone some variation of a “digital transformation” to supplement an end-to-end data-driven, Customer Experience (CX) focused digital sales strategy.

Strategy 416

Strategy Leads Marketing Qualified Lead How To 416

Crunchbase

JANUARY 15, 2021

These are the three top challenges of 2021 and beyond: Increasing adaptability: With markets and buyer behavior changing, adaptability is a top priority. The ability to quickly find and implement tactics and strategies that are effectively selling right now can make or break sales organizations in 2021. Where is the content?

Face-to-face 52

Face-to-face Sales Cycle Forecasting Up-Sell 52

Hubspot Sales

JANUARY 5, 2023

The software buyer's journey has shifted dramatically over the past few years. As G2's Director of SMBs, Mike Buscemi , puts it: "Software buyers today act like B2C consumers because they have so many options. There are hundreds of thousands of software vendors out there, and over 115,000 on G2. Let's dive in.

Top of Funnel 104

Top of Funnel Buyer Data Buyer Intent 104

Vendor Neutral

APRIL 30, 2021

Financial services firms are the ideal case study for sales enablement technology. Align All Your Departments, Especially Marketing and Sales Eliminating siloed working environments is essential. Marketing can use that inside information to tailor their messaging, branding, and content collateral. Portal Software.

Sales Enablement 52

Sales Enablement Lead Rank Lead Scoring Webinar Metrics 52

Chorus.ai

MARCH 24, 2021

Either way, regaining (or retaining) a solid sales growth rate is vital for a sunnier 2021. Not bad at all, especially given the difficulties of the market. Companies need high strategic agility to deal with the continued market flux in the aftermath of COVID, and high retention/low churn rates are more vital than ever before.

Buyer Persona 62

Buyer Persona Top of Funnel Lead Rank Discount 62

Sales and Marketing Management

FEBRUARY 5, 2021

A comprehensive sales engagement software can facilitate email/call/SMS sequencing, monitor engagement, and maintain well-oiled workflows throughout your sales department. When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”).

Scale 177

Scale Maximizer Strategy How To 177

LeadFuze

FEBRUARY 23, 2021

Study your sales reps’ time logs or get feedback on the two or three tasks that take the most time. Since 36% of B2B marketing executives say their “data is a mess,” human guidance is more important than ever when pulling information for a sales team. There’s a right and wrong way to get started. Start with big wins. Enrichment.

Examples 52

Examples Sales Process Scale Top of Funnel 52

Apptivo

APRIL 13, 2021

Your brand should have proper outreach such as email & social media marketing. Apptivo provides you an integrated CRM software to analyze your web traffic and attract better leads. Using Apptivo’s marketing services and applications , you can manage and assign leads to your team in a much efficient way. Case Studies.

Customer 93

Customer Case Study Loyalty Software 93

Vengreso

JANUARY 13, 2023

But with so many on the market, where do you start and how do you choose? I published this list in 2019 with 33 books, added 17 new books for the 2020 edition, and now another 5 for 2021/23. M_3Jr's CEO of Vengreso 55 Best #Sales Books for 2021 and '101 Ways to Rock LinkedIn' by @LinkedInExpert made the list! This just in!

Paid Content 81

Paid Content Conversion Top of Funnel Hiring 81

Sales and Marketing Management

FEBRUARY 5, 2021

A comprehensive sales engagement software can facilitate email/call/SMS sequencing, monitor engagement, and maintain well-oiled workflows throughout your sales department. When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”).

Maximizer 156

Maximizer Strategy Lead Rank Lead Scoring 156

Hubspot Sales

JUNE 29, 2023

Bureau of Labor Statistics (BLS), the median annual wage for insurance sales agents was $49,840 as of 2021. According to salary data from PayScale, as of 2021, the average annual salary for this role ranged from $31,000 to $53,000. You can go a step further by asking your company to feature your happy clients in a case study.

Insurance 94

Insurance Insurance Salary Policies 94

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Crunchbase

DECEMBER 27, 2021

Email marketing remains one of the most profitable platforms and marketing strategies to invest in, whether you’re sending warm sales emails or cold sales emails. For example, in order to get those subscribers, a company might need to invest in content marketing—such as blog writers or content strategists—rather than email copywriters.

Top of Funnel 124

Top of Funnel Sales Qualified Lead How To Campaigns 124

Hubspot Sales

OCTOBER 11, 2021

Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. That makes their work truly invaluable, as they can just as easily help you understand online advertising one minute then help integrate new software company-wide the next.

Salary 111

Salary Social Media Hiring Media 111

Vendor Neutral

AUGUST 25, 2021

September 23, 2021 1 PM EST 10 AM PST. While working for years at OpenTable on mobile payments, inventory management optimization and digital marketing products, she's always kept a focus on sales. Joanne is focused on driving go-to-market strategies and transformations, that create profitable growth for customers and shareholders.

Buyer 52

Buyer How To Webinar Metrics Journal 52

Hubspot Sales

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026. Social media marketing is the king of connectivity. In 2021, there were over 4.26

Social Media 94

Social Media Case Study Media Fashion 94

Pipeliner

JUNE 22, 2021

If you run an eCommerce business in 2021, you need to be well versed in content marketing. In this article, we’re going to outline some content marketing tricks that will help you rise through the Google results. This guide is particularly helpful because it discusses a relatively new marketing concept. Let’s get started.

Lead Rank 52

Lead Rank Lead Scoring Marketing Outsourcing Services 52

Crunchbase

JANUARY 27, 2021

Pay special attention to the departments your decision-maker is in — if you’re selling sales software and a prospect recently hired a new head of sales, now might be an opportune time to reach out. And the great thing is, it’s easier than ever to track these signals, in fact, your marketing team might already be doing it for you.

Hiring 122

Hiring Lead Rank Lead Scoring Ideal Customer Profile 122

Hubspot Sales

AUGUST 30, 2023

AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35 billion in 2021 and is projected to reach USD 11.53 But as AI learns and grows, we will see a dire need to train sales and marketing teams on how to train AI properly.

Lead Rank 84

Lead Rank Data Top of Funnel Cost per Lead 84

Crunchbase

MARCH 1, 2023

Angeley Mullins Chief Marketing Officer and Chief Growth Officer, Latana Brand Tracking Angeley Mullins began her sales career in the finance industry and then moved into leading commercial teams for technology companies across various international markets. In this role, she advises and accelerates go-to-market and U.S.

Hiring 130

Hiring Lead Rank Lead Scoring Enterprise 130

Hubspot Sales

JUNE 23, 2022

Do you have any case studies to share? NFT sales exceeded $17 billion in 2021. However, your success depends on how well you market them. While self-promotion may feel uncomfortable, it's an essential part of marketing yourself in this space. According to a study by Goldman-Sachs , an estimated 1.4

Real Estate 87

Real Estate Tools Film Hiring 87

Mereo

MAY 6, 2021

Read the 2021 May Issue of Top Sales Magazine for Mereo principal Andy Carlson’s value calculator best practices. Unlike the Peloton example, value calculators must be dramatically overly simplified when placed on a website if they are applied to more complex solutions like enterprise software. According to a study by Chorus.ai

Lead Rank 41

Lead Rank Lead Scoring Infusion Decision Maker 41

Appbuddy

DECEMBER 2, 2021

You aren’t alone: Traditional CRM software is notorious for low adoption rates due to outdated interfaces, unnecessary complexity, and manual workflows. Low-quality CRM data causes annual revenue losses ranging from 5-20 percent, according to a recent study from Validity. ). They might even start to enjoy working in Salesforce.

CRM 52

CRM SalesForce Data Relationals 52