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B2B Marketing Trends: What to Expect in 2022

Zoominfo

The digital marketing landscape is more competitive than ever — and if you’re not prepared, you’re already behind. Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. Forrester also predicts that marketing tech budgets will increase from 19% to 25% in 2022.

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7 Key Go-to-Market Trends for 2022

Zoominfo

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. While that won’t change in 2022, there are some additional things you can do to be successful. It’s estimated that U.S.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. Support is down (76% in 2022, 64% in 2023, and only 58% in 2024). 85% percent focus on outbound activities.

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Top Sales Training Trends to Watch in 2022

Janek Performance Group

Like in a post-apocalyptic movie, sales heroes valiantly fought a formidable foe, developing and broadening their skills to combat the challenges of uncertain markets, supply-chain chaos, rising inflation, and the great resignation. Another important trend in sales training for 2022 is determining if your team members are in the right roles.

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New Year’s Resolutions for Growth Marketers in 2022 

Appbuddy

As marketers, we’re used to facing new challenges—but last year took the cake. . I’m excited to see what new challenges and opportunities 2022 brings. Recently, a few other marketing leaders and I shared our 2022 resolutions with TechCrunch. . How can marketers plan to “expect the unexpected?” .

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Get Busy Growing or Get Busy Dying: How to Evaluate Growth Levers for 2022

SBI Growth

2021 has been a good year for the market with major stock markets up 15-18% year-to-date. This momentum has resulted in companies making bold moves to capture the opportunity. Is your company enjoying the economic boom the economy is experiencing?

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Where Will Sales Investments Pay off in 2022?

Sales Hacker

As we begin 2022, B2B buyers are more digitally inclined than ever. In 2019, B2B buyers ranked access to self-service tools as the most important factor in a positive customer experience, according to a survey by B2BecNews. What sales investments should you focus on in 2022? Where’s the best place to begin? Sales engagement.