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Where We Came From and Where We’re Going

Membrain

I recently sat down to draft an internal memo to the Membrain team about the next era in our evolution, and realized that there are things I want the rest of the world to know about who we are , where we came from, and where we’re going next. So here it is.

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How to Use the JTBD Framework to Have (and Coach) Better Sales Conversations

Membrain

Ever since reading Jobs to Be Done: Theory to Practice by Anthony Ulwick, we’ve been applying many of its principles internally at Membrain.

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The most popular Membrain blog posts from 2021

Membrain

Almost since the inception of our company, Membrain has posted to our blog consistently every week. Every year, a few posts seem to hit a chord and get passed around and talked about more than others. Usually, I post something of my own as well as a guest post by an industry leader.

Industry 131
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Come and “fika” with Membrain

Membrain

In the US, there’s a long-standing tradition of grabbing coffee with someone when you want to get to know them better, learn more about them, or share information in a warm and friendly setting. And here at Membrain, we’d like to have fika with you. In Britain, there’s a similar social tradition called taking tea.

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How to take sales coaches from good to great with sales process

Membrain

Nate Tutas is a former United States Marine Corpsman turned sales consultant, and we’re lucky to have him on our sales team at Membrain. He recently starred in an episode of the Sales and Cigars podcast, talking about how sales process can transform sales managers into great coaches. Here are the key takeaways from that appearance.

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How to grow your accounts the sunflower way

Membrain

As we prepared to build our new account growth module within Membrain earlier this year, I thought long and hard about what visual images I wanted to accompany the launch and represent this aspect of our platform.

Account 142
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Sure Fire Way to Know Which Sales Opportunities are the Best Sales Opportunities

Understanding the Sales Force

I just love it when cool gets cooler and I'm not talking about the winter weather in New England. About a month ago, I wrote this article on Targeting and shared a generic model for scoring opportunities. You have to see how we integrated this new feature into the Baseline Selling version of Membrain.