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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Any B2B company that keeps its advertising budget the same (or even increases it) will reap multiple benefits. Marketing spends will be lower.

Trends 333
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What Does the CPRA Mean for Marketers’ Data?

Zoominfo

This includes the protection of sensitive data such as: Government ID (social security number, driver’s license number, etc.) Imagine you go to run a campaign on January 1, 2023 and find that an entire county decided to opt out of cross-context behavioral advertising. As a marketer, you wouldn’t be able to deliver any conversions.

Data 100
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Five Markets To Target As A Fencing Contractor

Smooth Sale

As a fencing contractor, it is crucial to identify and target the right markets to maximize your business opportunities and achieve sustainable growth. Our collaborative blog post explores five markets to target that present excellent opportunities for fencing contractors. __ Five Markets To Target As A Fencing Contractor 1.

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Stop and Take a Look Around….Now

Pipeliner

What about the public sector and increases in government funding to serve the greater good? What about SMB accounts with small business grants and the resulting pains and opportunities? And how will future government decisions about unemployment benefits affect your clients’ workforces and customers?

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Arts & Entertainment, Construction, Human Resources, Legal & Government, and Real Estate have the highest open rates. Identified some content opportunities for you”.

Industry 138
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Your Market’s New Normal

Pipeliner

What about the public sector and increases in government funding to serve the greater good? What about SMB with small business grants and the resulting pains and opportunities? And how will future government decisions about unemployment benefits affect your clients’ workforces and customers? How about traditional retail?

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Despite the economic damage this crisis has caused, it has also created opportunities, especially for marketers. of purpose-driven advertising over time. of purpose-driven advertising over time. Of course, brand messaging isn’t the only change that has come as a result of the pandemic.

Marketing 166