article thumbnail

The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

After all, they serve as an effective means for keeping abreast of what’s trending in the industry. Microsoft Advertising Partner Summit. The event is held at Microsoft's headquarters, which means a tour could be one of your “off-the-clock” escapades. Advertising Week New York. SMX Advanced.

article thumbnail

GTM 79: Surviving and Thriving with Frugal, Gorilla GTM Against Giant Incumbents | Amit Pande

Sales Hacker

Previously, Amit led marketing efforts at startups like Tact AI (1st AI Assistant for Sales backed by AWS, Microsoft, and Salesforce), HP Inc (next-gen computing) and Spire AI (Human Capital SaaS). 22:15) Competitive strategies against industry giants. (23:09) In a prior life, Amit also led product and UX teams at Yahoo and Oracle.

Oracle 79
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Nothing captivates an audience like a great story—no matter what industry you work in. Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Microsoft highlights employees in its Story Labs platform.

Examples 130
article thumbnail

4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

This includes tactics related to attracting, acquiring, and retaining customers through avenues like email, social, content, events, advertising and much more. At Allocadia, we work alongside some of the world’s most successful marketing teams from companies like Microsoft, Box and Palo Alto Networks.

article thumbnail

14 Examples of Socially Responsible Business Leaders

Zoominfo

These innovators didn’t just impact their own businesses — they made a permanent impact on their industries at large. Major corporations like Microsoft have a tremendous influence on the business world at large.

Examples 130
article thumbnail

B2B Lead Generation: The Ultimate Guide

Zoominfo

Select firmographic data points, such as industry, geography, and revenue, and demographic data points, such as job title and location to narrow down your total addressable market. Plus, they’re more trackable, and more easily tweakable, when compared to other advertising platforms like print ads, billboards, and TV commercials.

article thumbnail

? A Peek Behind the Curtains of 2 Companies Excelling Despite a Challenging Macro Environment

Sales Hacker

It’s no secret that this has been a tough year in the software and technology industry. Efficiency around advertising audiences to optimize spend Target prospects are all in the CRM. However, there are companies excelling despite the challenging macro environment. How are they doing it? Is it their vertical?