32 Real Estate Blogs Every Realtor Should Read in 2021


You can call yourself a good realtor if you have immense knowledge of the real estate industry’s latest trends, news, and marketing advice. When it comes to consuming news and trends of the real estate industry, the first thing that comes into your mind is Blogs.

6 Facebook Marketing Tips for Real Estate Agents


Marketing is a tricky game. From an advertising perspective, you're missing out if you don't spend some time on social media platforms looking for potential leads and getting that much closer to the people who matter most-your customers. Let's start with some important advertising tips.


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Real estate marketing: Using tech to build your brand (with Maryann Palazzolo)


Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz.

The Best Real Estate Hashtags to Capitalize on Your Online Presence


Once upon a time, the best way for prospective home buyers and sellers to find a real estate agent was to reach out to friends and family for recommendations. One way to reach these audiences is through social media posts and accompanying real estate hashtags. Real Estat

Real Estate Marketing, Are Self-Portraits Really Necessary?

Increase Sales

Drive the local roads to even major thorough fares and you will come across the smiling faces of local realtors on outdoor advertising. In real estate marketing, the use of these self portraits not only dots the billboards, but business cards and direct mail pieces. Yet, I wonder in today’s marketplace are self-portraits really necessary on every piece of real estate marketing? Godin shared 7 questions that marketing must answer.

The Ultimate Guide to Real Estate


Real estate is a linchpin industry in our society. In the past decade or so, software and websites have amended the traditional real estate process. But regardless of how much technology advances, it’ll never replace the real estate middleman — the agent.

Want a Low Risk Small Business? Try Selling Residential Real Estate

Increase Sales

If you are seeking a low risk small business, then selling residential real estate may be the solution. Low Cost Threshold in Selling Residential Real Estate. Depending upon the licensing state, the cost of entering the residential real estate industry is relatively low. In doing some cursory research, the cost to become a licensed real estate agent in Indiana is around $600. Low Cost Marketing Through Social Media.

Time for the Residential Real Estate Industry to Leave the Stone Age – Part 02

Increase Sales

In the real estate industry this is truly a Stone Age practice and has not kept up with the evolving marketplace. First, unless the buyer understands how the compensation works in the real estate industry, is good at negotiations, he or she can be tricked into paying far more than should be paid. In real estate on average, there is a 6% commission. As just shared, the first 3% fee is for marketing the home.

How to Boost Residential Real Estate Sales – Part 02

Increase Sales

Many in residential real estate sales make a common and a mistake shared by salespeople in general. I can personally attest that of the half dozen direct mail pieces I received from different local real estate agents, not one went beyond the three (3) contacts. This failure to go beyond three contacts reveals that those engaged in residential real estate sales are behind the market flow and not even in it less alone ahead of it.

5 Highly Effective Examples of Real Estate Ads for Facebook & More


In the world of real estate, ads are a valuable tool to share information about the services you offer or the homes you're trying to sell. With 50% of home buyers finding their homes on the internet, online advertising has become even more important. Real Estate Ad.

9 Simple Truths Essential to Closing a Real Estate Sale


Real Estate is a market that keeps growing. Unfortunately, while the market might be attractive, the number of real estate agents is growing as well, now exceeding two million. . Especially for the world of real estate sales.

7 Key Steps for Transitioning from a Sales Rep to Real Estate Agent


If you find yourself in that position, you might wind up racking your brain for other options — and for a lot of disgruntled sales reps, a career in real estate can look like a solid choice. Get your real estate license and sort out other qualification-related elements.

Real Estate Photo Guide: The Good, The Bad & The Ugly

Hubspot Sales

The importance of good real estate photography when it comes to property marketing and promotion is higher than you may think. The real estate rental and buying markets are highly competitive, and to be able to showcase all the benefits of your listing, it's crucial to work on your photography skills take excellent before you list your rental to attract as many people as possible. What You Should Do Before Shooting Real Estate Photos.

15 Unexpected Ways to Generate Real Estate Leads


How to Get Real Estate Leads. Advertise. But there’s always a winter lull or market fluctuation around the bend to stop your momentum and your commission checks. Prepare for the unpredictable nature of real estate with an arsenal of fresh lead-gathering tactics.

The 13 Best Real Estate Websites for Selling a Home in 2018

Hubspot Sales

This should tell you one thing: if you’re selling a house in 2018, you don’t just need to be on the internet, you need to be on the right real estate websites. Best Real Estate Agent Websites. And, get advice from local real estate agents, brokers and others on Trulia Voices, their namesake real estate community. CENTURY 21 Real Estate. With CENTURY 21, you can expect a traditional, full-service approach to real estate.

How to Be a Part-Time Real Estate Agent: Tips and Requirements


Real estate provides an excellent avenue for a potentially lucrative, extremely gratifying side hustle. Get your real estate license. Becoming any kind of real estate agent always starts with getting a real estate license — even if you're just part-time.

6 steps to effective email marketing for mortgage lenders


Our new eBook, “An Email Marketing Guide for Mortgage Lenders: 6 Steps to Effective Email Marketing in an Age of Compliance and Digital Consumer Engagement,” focuses on six steps to create a powerful email marketing strategy. Mortgage marketing compliance via email essentially comes down to truth in advertising: Don’t use language that could be considered misleading.

Realtors – Your Marketing Message Sucks – Part 05

Increase Sales

Technology through the Internet and social media has changed the real estate market. Unfortunately, the marketing message by many realtors has not reacted positively to that change. Websites such as Zillow , Trulia, Realtor or For Sale By Owner along with Craig’s list and Facebook have allowed for an almost instantaneous connection to real estate listings. What realtors can do is to change their marketing message.

Everything You Need to Know About the Realtor Code of Ethics

Hubspot Sales

A client came to David Magua , a top-selling real estate agent in Weston, Florida, asking for advice on a subdivision he had his eye on. The market's going down. This type of situation is one real estate professionals deal with frequently -- the responsibility to give honest advice that goes against their own financial interest. A common misconception among consumers is that real estate agents and Realtors are interchangeable terms. Real Estate

How Realtors Can Take Advantage of Digital Marketing Strategies

Nimble - Sales

If you told a real estate agent a couple of decades ago that they need to use social media and applications for their advertisement, they would probably not believe you. Digital marketing has replaced the traditional form of marketing, like newspapers and print media.

Job Market Trends in Sales/Marketing


The COVID-19 pandemic posed many questions to the sales and marketing industry as companies faced unprecedented challenges in addressing how societal changes affected both the top and bottom line of many businesses. But do these trends actually play out in the real world?

Your Market’s New Normal

Sales Pop!

What’s changed with my markets? I’m not proposing we conduct three-day offsites to dive deeply into our market shifts. Because strategizing about market changes will not only help future planning but create competitive advantage to help win deals in your pipeline right now.

Is Your Marketing Message Coded?

Increase Sales

Unfortunately, when I asked the associate upon checking out if this store carried the standard not the extended cartridges I receive this marketing message: “We stock the extended because those cartridges are the most popular.” ” Hmm, the code behind this marketing message of “most popular” is translated as “To optimize our profitability we are forcing you to spend more money.

Demand Generation Marketing Strategies: Tips and Tricks


Awareness of your business’ products and services involves demand generation marketing strategies. You can skip some parts of the post and jump ahead: What is Demand Generation Marketing? Awareness is at the heart of demand generation marketing.

The Lead Generation Strategy Guide


What is lead generation, and why is it a source of contention for sales and marketing teams? Lead gen occurs within the second stage of a marketing funnel—meaning it happens after marketers have attracted an audience and are ready to hand them over to the sales team.

Direct Mail & Email Workflow Templates For Ridiculously Effective Marketing Campaigns

Sales Hacker

The following stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns, as well as provide some best of breed guidelines for effective ways to accomplish this. People spend more time with physical advertising than digital—Temple University, USPS. Direct mail offers additional real estate in which to deliver your marketing message. Recommended Flows for Common Marketing Campaign Goals.

The State of the B2B SaaS Labor Market

The Bridge Group

We define MAI as advertising, hospitality, HR & recruiting, live events, medical practices, real estate, travel, and so on. LinkedIn has been hard lately. I’m sure you are seeing the same thing - post after post from friends and colleagues about layoffs.

Leads Generation Ideas for Trade Shows & Corporate Events


Even so, they are still one of the best ways to get your solution in front of a crowd of likely prospects: 41% of companies consider event marketing to be their top channel for lead generation. Enterprise, mid-market, or startup/small business? B2B Marketing

Why You Should Add Guest Posting To Your Marketing Strategy

Sales and Marketing Management

Author: Kostas Chiotis Guest blog posting is arguably the best method of inbound marketing that your team can employ. However, only 6 percent of marketers are using guest posting as the majority of their original content strategy. Considering the vast amount of marketers who are (rightfully) making content marketing a priority, it’s surprising to find that more businesses, particularly small businesses and startups, aren’t taking advantage of the guest posting benefits.

Need a Shot in the Arm to Drive More Leads? Crush it with LinkedIn Ads

SBI Growth

Marketing leaders can finish the year strong by shifting ad dollars to LinkedIn Advertising. In my last post, I provided marketing leaders a summary of the new LinkedIn features. This time, they added a 30 second video ad format to their advertising platform. The purpose of this post is to educate Marketers on how to drive even more leads through LinkedIn. This approach also allows marketers to control costs by setting a budget.

I cut our Facebook spend from $20,000 to zero and nothing tragic happened


When it comes to organic traffic you’re rarely paying for the same real estate twice. When it comes to paid acquisition you pay for the same real estate everyday and every day it gets more expensive. Alongside that program we were also running a very effective re-marketing campaign via the Google display network, driven primarily by the traffic generated from these and our Facebook campaigns. Griswold of digital marketing. Really, for any advertisers.

How to Increase Profit Margin: 5 Strategies for Any Business


Evaluate your marketing strategies and service infrastructure to see if you can improve how you attract and retain customers. Advertising: 0.34%. Real Estate (Development): -0.32%. Real Estate (General and Diversified): 5.12%. Total Market: 5.05%.

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. It includes context like decision-makers, organizational reporting structure, financials, budgets, year-over-year growth, company initiatives, personnel moves, installed technologies (the “tech stack”), and predictive features – all in near real-time. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years!

10 Memorable and Effective Open House Ideas for Realtors

Hubspot Sales

Real estate websites are a fantastic way for leads to find homes you’ve listed -- but there are other ways to get your home in front of buyers and your name in front of prospects. Technology has changed the real estate industry, but open houses remain an effective tool for stoking interest in your property and generating new leads. So, how do you host a successful open house in today’s market? Real Estate Open House Ideas.

[Podcast] How G5 Created a Successful Sales Enablement Team (Episode 17)


As a digital marketing company, we’re really focusing on best-in-class lead generation strategies. G5 specializes in digital marketing for real estate companies. It’s no secret that every company has a unique take on sales enablement – and G5 is no different.

Never Blow Off A Media Invitation by Christina Hamlett

Increase Sales

For the third time in as many weeks, I’m waiting to hear back from advertisers to whom I’ve sent a media invitation with short and relatively painless lists of interview questions for the development of feature stories in the local press. All three of them are in industries that have been particularly hard hit by a dismal economy – real estate, hospitality and jewelry – and yet each of them has given the excuse, “Oh yeah, I’ll get to it later.

Media 130

5 Tips for More Money Heading into Summer

Grant Cardone

My video guy does advertising for me—and then he started making advertisements for those connected to me. I’d recommend multi-family real estate if you are conservative like me. Ready for 5 Tips for More Money Heading into Summer?

5 Tips for More Money Heading into Summer

Grant Cardone

My video guy does advertising for me—and then he started making advertisements for those connected to me. I’d recommend multi-family real estate if you are conservative like me.

The 3 Top Industries for Social Selling with LinkedIn

No More Cold Calling

Business Services: Industries like Commercial Insurance, Commercial Real Estate, and Business Banking benefit from the long-term payoff of a LinkedIn investment. Marketing and Advertising: Another one of the top represented industries, Marketing and Advertising salespeople benefit from the social aspect of LinkedIn news. Not every industry lends itself to social networking. Find out where you can get the most bang for your social-selling buck.

Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Commercial Real Estate. Marketing, Advertising and Public Relations. Understanding the Sales Force by Dave Kurlan Inc. Magazine ran an article on its website that I just can''t ignore. It''s making my blood boil. Why Consultative Doesn''t Work is irresponsible writing.