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B2B Guide to Brand Storytelling (With 9 Great Examples)

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Show Off Your Star Employees – Microsoft One of the largest companies in the world, Microsoft, is also one of the biggest advocates of storytelling as a brand-building tactic. Their Microsoft Story Labs platform highlights employees from every department within their company—from researchers to artists to video game developers.

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14 Examples of Socially Responsible Business Leaders

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Dev Stahlkopf, EVP and Chief Legal Officer, Cisco In her former job as general counsel, Dev Stahlkopf spearheaded and designed a policy change that would require all Microsoft vendors to provide contracted employees 12 weeks of parental leave with two thirds of their wages. Rafiq wanted EY’s programs to go beyond simply challenging biases.

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B2B Lead Generation: The Ultimate Guide

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Tools Any modern web content management system (CMS) makes it easy for non-technical marketers to build landing pages as well as websites, forms, and CTA elements that can be tuned to their specific needs. For example, you would have to create LinkedIn ads from the LinkedIn Ads platform and ads for Bing through the Microsoft Ads platform.

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Zoho CRM alternatives: 6 CRMs for sales and growth ??

Nutshell

Notable features: Integration with other Zoho apps In-CRM emailing (limited #/users) Dashboards and reporting Integrates with Microsoft and Outlook Workflow management. Notable features: Integrates with Gsuite, Microsoft, Mailchimp Custom dashboards Sales pipeline builder Opportunity reports. Starter: $14/mo. Full package: $52/mo.

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The Evolving Risks and Roles of CISOs in 2016

DiscoverOrg Sales

Expect to see more companies turning toward cloud services, security systems and hyper-convergence technologies. Bret Arsenault, CISO, Microsoft. David Sheidlower, CISO, Global Media & Advertising Firm. Roota Almeida, Head of Information Security, Delta Dental of New Jersey. Paul Calatayud, CISO, Surescripts.

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Act! Leadership Spotlight | Patrick Curley, CPO

Act!

For example, one long-standing approach to integrating diversity, equity, and inclusion (DEI) into our marketing strategy and practices is to showcase inclusivity through representation in our advertisements and campaigns. Another common challenge is ensuring that your employees fully adopt and commit to the CRM system.

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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

They advertise the useful ability to select which fields you’d like to import, mapping fields from the card to match the data within the CRM. Watch out for: The free version is riddled with advertisements and only allows for three card scans per week. ABBYY Business Card Reader Price: $59.99

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