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2020's Ten Must Read Sales and Sales Leadership Articles

Understanding the Sales Force

I still managed to churn out around fifty articles and after 15 years of blogging and almost 1,900 articles to date, I feel like most of the articles from this year were among my best ever. As has been the custom each December, today we name the top ten articles of 2020 and I hope you'll read every one of them.

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Churn Analysis: The Ultimate Guide

Gong.io

That’s why it’s important to analyze customer churn. By understanding who’s churning, when they’re churning, and why they’re abandoning your product, you can make changes that will appeal to your target audience and lower churn before it grows out of control. . But what exactly is customer churn?

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How to Calculate Customer Churn

Gong.io

churn reduction ). That’s why it’s so important to learn how to calculate customer churn accurately. . But how does one calculate customer churn? What is customer churn? . Customer churn is a natural part of the business cycle. All you can do is mitigate churn and try to keep it as low as humanly possible. .

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How We Use Activity-based Sequences to Reduce Churn

Sales Hacker

Instead, they hold onto problems until they’re ready to churn. On one axis is the likelihood of churn. Put another way: high saturation indicates a low risk of churning. By combining whitespace and churn scores, we can categorize all customers on a 2×2. If you’re lucky, customers tell you when they’re unhappy.

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Using Salesloft to improve churn rate: The executive perspective

SalesLoft

Customer churn is a big problem for SaaS companies because it impacts so many different parts of the business. And while it’s natural for a certain percentage of customers to churn during a specific period, a higher turnover rate can cause panic. I see this as a big challenge in reducing churn rate.

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Cut Churn with These 5 Smart Automated Processes (+ Templates & Triggers!)

Sales Hacker

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. They help determine if customers are satisfied and whether they will churn.

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AI: The Key to Reversing Customer Churn

SugarCRM

We wanted to understand how technology is transforming the expectations of sales and marketing leaders and their customers, which roadblocks and blind spots are causing sales friction and contributing to churn, the impact of misalignment between sales and marketing, and the impact this has on organizations.

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