The Digital Sales Institute

APRIL 26, 2023

Data visualization for sales and marketing provide insights right in step with the rise of big data. More and more companies are using visualization tools and techniques to communicate the insights they receive from data analysis around customer profiles, customer product mix, trends, geographical locations etc.

Data 52

Data Marketing Analytics Ideal Customer Profile 52

Zoominfo

JUNE 27, 2022

The importance of data is undeniable. When you set out to buy a third-party data set, you might assume you should compare based on quantity and cost. often means the vendor with the most records wins and the one offering the highest quality data gets overlooked. But using evaluations like “how many accounts can you provide?”

Data 130

Data Lead Rank B2B Lead Scoring 130

Zoominfo

JANUARY 12, 2023

Countries around the globe are implementing stricter regulations and larger fines in order to protect the rights of the individuals whose data is being collected. As a data privacy specialist in the UK, I often hear this question from customers and prospects: “How do we remain compliant as we expand into new regions?”

Data 130

Data B2B Government ACT 130

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

SBI Growth

FEBRUARY 16, 2021

Death by information overload—a theme and phrase we often hear in the age of information technology and big data. Decision paralysis is derived from the inability to process data. As digital evolution continues to push data volume and make market.

Data 207

Data Marketing Sales Analytics 207

SBI Growth

JANUARY 26, 2021

Included in that article was a. Back in the fall, my colleague Tony Erickson wrote about the unique challenges of planning for 2021 and referenced the need to make smarter bets, and used casino imagery to drive the point home.

Revenue 149

Revenue Data Leads Marketing Qualified Lead 149

SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. How to Develop Website Content Marketing that Drives Conversions Consumers Need Better Website Content According to a report by Contentsquare , the 3.6% What Content Do They Want? These pages: Make up 32.7%

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Understanding the Sales Force

APRIL 24, 2024

Brad Bolino provided a link to an Inc Magazine article about the Peter Principle. This correlates very well to Objective Management Group’s (OMG) data on sales management effectiveness. This correlates very well to Objective Management Group’s (OMG) data on sales management effectiveness.

Lead Rank 193

Lead Rank Lead Scoring Sales Qualified Lead Promotion 193

Distribution Pricing Journal

DECEMBER 28, 2023

It’s been a year of dynamic shifts, evolving markets, and new challenges in the ever-complex world of distribution pricing. If you are looking for new pricing, data, profitability and sales enablement solutions this year please visit our solutions guide to learn about our recommendations.

Journal 52

Journal Distribution Incentives Incentive 52

Zoominfo

AUGUST 16, 2021

In a world inundated with data and the solutions that promise you the ability to achieve a competitive edge, we’re often left thinking: “How?” Selling points and promises aside, without fully understanding their prospects, companies can amass all the data in the world without actually using it to its full potential. Pretty cool, right?

Intent Data 130

Intent Data Intent Data Buyer Intent 130

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

Ideal Customer Profile 98

Ideal Customer Profile Maximizer Pipeline B2B 98

Zoominfo

JULY 13, 2022

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No.

Data 130

Data Ideal Customer Profile Call-back Hiring 130

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

APRIL 22, 2021

Rarely do we link data to storytelling. Instead, we link it to the boring chart on the fifth slide of the presentation, or the part of the article we skip, or our high school math teacher. This is what the first season of ZoomInfo’s new podcast, Talk Data to Me, aimed to explore: What does data have to say?

Data 130

Data Hiring Face-to-face Travel 130

Act!

APRIL 19, 2024

But to meet their expectations, you’ll need management tools like an integrated Customer Relationship Management (CRM) system that empowers you to make data-driven decisions and personalize your customers’ experiences and journeys with your business. A modern property leasing CRM like Act!

Ideal Customer Profile 52

Ideal Customer Profile Real Estate CRM Data 52

No More Cold Calling

AUGUST 2, 2018

That’s why I resonated with this post: “ New Research Unveils 5 Trends Shaping the Future of Sales ” by Lynne Zaledonis, VP at SalesCloud, Product Marketing at Salesforce. Read the rest of the article. The post Relationships Rule, but Data Drives Sales, Too appeared first on No More Cold Calling.

Data 297

Data Quota Trends Face-to-face 297

Zoominfo

MAY 22, 2020

There is a wide spectrum of personal data that companies try to grab, and the sensitivity of that data is a factor in whether it is shared. Figure 1 : Beyond just the sensitivity of personal data, customers also want to know how companies will use this information. Breadth of Data is Defined by Sensitivity—and Comfort Levels.

Data 195

Data Policies SalesForce Consumer 195

Pointclear

SEPTEMBER 9, 2015

Well, in an article published by the Georgia Institute of Technology, “Too Many Choices Can Lead to Bad Decisions” (February 2015), researchers found that “The frustration of picking one thing from dozens of options can take over and lead to choice overload.”. 1,876 marketing technology vendors were represented across 43 categories.

Data 100

Data Marketing Decision Maker Vendor 100

Lead411

OCTOBER 10, 2023

How does Zoominfo get their data? Zoominfo has one of the largest B2B databases available in the market today. However, with large amounts of data comes great responsibility, and ZoomInfo’s data collection practices have raised important ethical questions.

Data 52

Data Social Media Ideal Customer Profile B2B 52

Lead411

APRIL 10, 2023

How to write Blog Articles that Attract Customers Orbit’s survey shows that only 22% of blogs produce good marketing results. Perhaps there’s a lot of generalized advice in the content marketing industry, like “write for users, not Google” or “high-quality content ranks higher.”

Ideal Customer Profile 52

Ideal Customer Profile Customer Google Analytics How To 52

Zoominfo

MARCH 27, 2019

The term technographic data, or technographics , refers to the essential technologies and tools a business uses to function. Beyond that basic definition, more robust technographic data contains insight into purchase behavior, renewal dates, historical purchases and more. The 2019 Technographic Data Report for B2B Sales Organizations.

Report 222

Report Data B2B Survey 222

Sales Hacker

JANUARY 30, 2024

Only one month into 2024, we’re already seeing a significant shift in the marketing metrics world. As we step into this new era, we re-evaluate what truly matters in the marketing landscape. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Lead Rank 90

Lead Rank Marketing Qualified Lead Pipeline Top of Funnel 90

Pipeliner

JANUARY 8, 2024

An Overview of Virtual Data Room Providers: Choosing the Right Solution for Secure Data Management In our rapidly evolving technological landscape, where data assets continue to surge in volume, choosing the right data management solution is crucial for organizations seeking secure and efficient operations.

Data 52

Data Government Analytics Comparison 52

Lead411

JULY 7, 2023

Unlocking the Power of Unlimited B2B Data: Lead411 Leads the Way in 2023 In today’s fast-paced business landscape, data has become the currency of success. The availability of comprehensive B2B data has transformed the way businesses operate, but not all data providers offer the same level of service.

B2B 98

B2B Sales Qualified Lead Data Lead Rank 98

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130

Marketing Decision Maker Telecommunications Lead Rank 130

Sales and Marketing Management

JUNE 12, 2017

The best marketing minds are like that – a marriage of seeming opposites that end up working together. Strategic marketers today must balance the right brain that controls creativity and intuition and the left brain that processes information logically and analytically. One is the obsession with data. “If Don’t Drop Creativity.

Marketing 219

Marketing SAP Analytics Webinar Metrics 219

SBI Growth

JANUARY 28, 2021

As the calendar has turned to 2021, top-tier NFL teams are preparing for deep runs in the playoffs. Others are going back to the drawing board, diagnosing what went wrong and how to turn it around next season. These narratives.

Data 367

Data Strategy Sales Analytics 367

Hubspot Sales

MAY 23, 2023

AI can bring personalization to a whole new level by analyzing information about your prospects from a variety of data sources, including past email exchanges, social media posts, news articles, press releases, and more. On top of that, AI tools learn from past interactions, meaning they get "smarter" with more data.

Data 103

Data Lead Rank Lead Scoring Hubspot 103

Zoominfo

MAY 23, 2019

There’s no way around it, companies that have access to data and the means to analyze said data are often among the most successful. In fact, according to research, companies that have embraced a data-driven culture are three times more likely to be substantially ahead of their competitors financially ( source ).

Data 188

Data Strategy Survey Retail 188

Zoominfo

DECEMBER 11, 2020

A public health crisis, limping economy, divisive election, and heavy unemployment have all made the job market unpredictable. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change.

Nonprofit 246

Nonprofit Hiring Marketing Face-to-face 246

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Recently, we published The Ultimate List of Marketing Podcasts. Social selling has a 100% higher lead-to-close rate than outbound marketing. Key Takeaways from the Best Sales Articles of 2018.

Social Selling 185

Social Selling Cold Calling Social Media B2B 185

Smooth Sale

MARCH 21, 2024

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Business Marketing Techniques You May Not Have Tried Would you like more creative marketing strategies for your business? Discover innovative marketing strategies to reach your target audience and elevate your brand.

Trade Show 88

Trade Show Marketing Social Media Referrals 88

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. Landing pages serve as a litmus test to digital marketing campaign success — you get to see who is interested in your content and how many. What is the Landing Page’s Importance in Digital Marketing? An example of a landing page design.

Marketing 246

Marketing Prospecting Top of Funnel Segment 246

SBI Growth

JULY 8, 2020

The data was bad. Coulda, shouda, woulda. Often, sales teams whiff at deals that should have never been lost in hindsight. How does this happen? I didn’t know XYZ about this account/contact. I missed the trigger event. The dots were never connected. Revenue operations frequently.

Data 234

Data Strategy Revenue Account 234

Crunchbase

JULY 9, 2021

This article is part of the Crunchbase Community Contributor Series. Please note that the author is not employed by Crunchbase and the opinions expressed in this article do not necessarily reflect official views or opinions of Crunchbase, Inc. What is buyer intent data? Establish a targeted lead generation strategy.

Buyer Intent 105

Buyer Intent Intent Data Intent Buyer 105

No More Cold Calling

DECEMBER 10, 2013

You can do what the “data” tells you, or you can do what works. It has a place even if your “expert data” doesn’t match modern day reality. Read the rest of this article for more on why you don’t want to hide behind the data. “The best reason to do something is because it’s never been done before.”

Data 248

Data Social Media Small Business Small Business 248

Zoominfo

MAY 8, 2019

Although many of these tips are valid, the key to improving your B2B sales process is far simpler than you might think– and it comes in the form of company and contact data. If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading! Let’s get into it!

Data 193

Data Sales Process B2B Company 193