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Training Incentives Are Vital in the Digital Sales Era

Sales and Marketing Management

Author: Lincoln Smith The modern world asks a lot of B2B business owners. As a longtime member of the incentives industry, I am often asked what businesses can do to better manage their sales teams and their relationships with their channel partners in the constantly changing world. My answer: sales training initiatives.

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Engaging B2B Customers Through Immersive Experiences

Sales and Marketing Management

That includes all generations, not just millennials, as recent surveys indicate nearly 75 percent of consumers prefer to increase spending on experiences rather than physical possessions. Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. Sales kickoffs.

B2B 221
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Managers Who Call the Shots On B2B Gift Card Use Love Their Flexibility and Ease of Administration

Sales and Marketing Management

Author: SMM Staff Suppliers of incentive gift cards tout their flexibility, the ease with which gift card programs can be administered, and their versatility in terms of use. That’s the takeaway from a new survey of incentive gift card users by Sales & Marketing Management magazine. About the Survey.

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6 steps to adapt effectively

Sales and Marketing Management

Author: Paul Nolan To thrive in the next normal, B2B companies will need to continue adapting to the new economic reality. A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel omnichannel selling, inside sales, tech-enabled selling and e-commerce.

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The Definitive Guide to B2B Employee Engagement and Brand Awareness

Zoominfo

Brand awareness is a critical, but often neglected component of B2B company growth. In fact, strong brand awareness is often linked to increased financial performance, higher sales volume, higher quality employees, valuable partnership opportunities and more. Prioritize consistent corporate messaging. Be a brand role model.

B2B 157
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Firing up the revenue engine post-crisis

Sales and Marketing Management

Being well-prepared and truly understanding how to get your people, your operations and your sales back and running at full bore will be essential for survival. As organizations emerge from the pandemic crisis and fire up their sales engines, it’s clear that the channel must adapt?— Leverage the right engagement tools to drive sales.

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Cross-Selling and Upselling to Boost B2B Deal Size

Janek Performance Group

In B2B sales, cross-selling and upselling are pivotal to maximizing growth and profitability. Most likely, this stems from negative sales stereotypes. It can also include package deals, bundles, and incentives, such as a suite of widget-related products/services. Further, HubSpot’s 2024 State of Sales Report is revealing.

B2B 62