CMO: Why Don’t Your Prospects Care?
SBI Growth
DECEMBER 21, 2013
You’re sending existing customers material on products they don’t want or already have. 5 Remedies for Poor Response: Build / update your Buyer Personas – align content to the persona. Build / update your Buyer Process Maps – align content to the BPMs. In order to audit your blog content, start by listing all blogs.
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