Zoominfo
SEPTEMBER 25, 2019
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.
Zoominfo
SEPTEMBER 25, 2019
When most marketers think outbound marketing, they think emails, paid advertising, and other digital campaigns aimed at engaging their target audience. We’ve written at length about how effective those tactics can be — but today, we’re talking about a different type of marketing campaign. For whatever reason, the campaign didn’t work.
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SalesforLife
JUNE 27, 2019
If you’re looking to use event campaigning to build pipeline , here are three simple steps that these teams are using that you can adopt for your organization. If you read our blog, you know that account executives are responsible for building TAM maps for their particular geographic territory.
Sales and Marketing Management
FEBRUARY 22, 2021
While this approach was great for building out our video content library, we needed to adjust in order to keep our audience engaged. We enlisted partners and industry thought leaders to be our guests and switched from audio and slides to live video chats as video collaboration became an overnight sensation of work-from-home culture.
Apptivo
FEBRUARY 20, 2023
This interest is demonstrated by sharing contact information, clicking on a “register now” link, visiting your website, watching a product video, visiting your Stall at an expo, or being referred by an acquaintance. It provides your marketing team with the necessary context for creating email campaigns. See the distinction?
Tenbound
APRIL 19, 2024
Who is using video successfully in their prospecting? It is also important that the Sales/Business Development Team and Leadership value their Sales Partners for their territory knowledge, sales expertise, guidance to the SDR, and goodwill. What’s the best cold call opener? Which subject lines and email templates are working?
SalesforLife
AUGUST 8, 2019
Their sellers have thousands of accounts in each of their territories, and can’t possibly talk to all of the accounts in a territory. So, they have been doing propensity scoring with their email and social media campaigns. They’ve been sharing LinkedIn Point Drives , making videos, and monitoring buying intent.
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