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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Green Lead's B2B

Amid the day to day progression of the coronavirus, companies are seeing one of their major lead generation programs dry up – event marketing. Event marketing had been on the upswing with between 20%-25% of the typical marketing budget being spent on tradeshows, roadshows, etc. Conserve it to ride out the storm, or.

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Are Companies More Productive Letting Employees Work from Home?

Zoominfo

ZoomInfo’s data shows a similar increase in the adoption of a number of other tools as well. As shown in a study published in Fast Company , performance increased by a whopping 20% for workers who spent a mere 15 minutes socializing with coworkers.

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The CMO’s Guide to Driving Impact in Year 1

SBI Growth

Impacting a marketing team’s output in that short period of time requires a quick start. Marketing contribution as a % of Pipeline Opportunities. Marketing contribution as a % of Revenue. In many cases the CMO inherits a transitional marketing team not set-up to drive revenue. How long is your honeymoon?

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Sales Leads Are a Perishable Asset

Sales and Marketing Management

The facts (research) show that just because some sales leads are six months to a year old, half of any given group of leads with the same age is still in the market to buy. Far too many companies experience sales lead asset losses because their sales and marketing people do not follow up and contact prospects. Why It Matters.

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SaaS Case Study: How Customer Support Can Assist Sales Initiatives

Sales Hacker

You can measure engagement by tracking how often they use your tools. Instead of running after clients after they’ve canceled their subscription, the sales team can take preventive action right away. The feedback can be directly related to the sales process or product and is an excellent source of market intelligence.

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How Business Search Behavior Has Shifted During the Coronavirus

Zoominfo

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. At ZoomInfo, data is our passion.

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How To Create a Winning Go-to-Market Strategy

Gong.io

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.