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“Why I’m So Interested In Selling,” Maria Boulden/Gartner

Partners in Excellence

She is currently Vice President of Executive Partner Sales at Gartner. Here’s Maria: “I graduated with a degree in chemical engineering with a chemistry minor. While this particular tech service role was a feeder pattern for sales, I was already “advised” not to pursue that path because I didn’t fit the pattern.

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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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Make Your Sales Force Your Loyalty Program

Sales and Marketing Management

Author: John Larson A few weeks ago I was having lunch with a friend, a successful executive who has run large sales organizations for three different companies. In the B2B world, your sales force is actually your loyalty program. You just need to recognize one simple fact: Your sales force is your loyalty program.

Loyalty 290
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NAICS Code Directory for Sales and Marketing Teams

Zoominfo

For B2B sales and marketing teams, having a 360-degree view of customers and prospects is key. Along with other modern B2B data, NAICS codes can provide a fine level of granularity that’s useful when prioritizing and routing accounts across a sales organization, developing personalized, relevant messaging, and many other applications.

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How to Increase Profit Margin: 5 Strategies for Any Business

Hubspot Sales

Every company has its eyes on its bottom line and, in turn, is mindful of its profit margin — the most definitive metric of how successful your sales efforts are, relative to your expenses. Find gaps in your sales process where a disproportionate number of prospects fall off. Chemical (Basic): -0.72%. Strategically raise prices.

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Get off Your Butt and…

Steven Rosen

In this episode of the Sales Leadership Awakening podcast, hosts Colleen Stanley and Steven Rosen discuss the significant changes in sales post-COVID-19. They address the reluctance of sales reps to return to face-to-face selling and the importance of embracing in-person meetings. Setting clear expectations is essential.

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Taking Customer Service from Cost Center to Profit Center

Sales and Marketing Management

retail, restaurants, medical devices, chemicals), I consistently find that what creates loyalty is the absence of perceived risk. Monitor Company, Lieberman Research Worldwide, and J.D. When I conduct focus groups or individual interviews with highly loyal customers across a broad spectrum of different industries (e.g.,