Janek Performance Group

MARCH 26, 2024

Thus, they can tailor their marketing and sales efforts accordingly. Recently, Janek Managing Partner Nick Kane hosted the webinar Turbocharging Business Development Strategies. These are based on market research and real data about your existing customers. Each persona represents a distinct segment of your target market.

Buyer Persona 62

Buyer Persona Webinar Metrics Buyer Strategy 62

Zoominfo

JANUARY 27, 2022

To get the most out of their investment, sales and marketing operations leaders should ensure that any data they collect is normalized before it’s put into action. Data normalization is the systematic process of grouping similar values into one common value, bringing greater context and accuracy to your marketing database.

Data 130

Data Segment Sales Qualified Lead Collateral 130

BuzzBoard

FEBRUARY 28, 2024

We are living in a ‘David and Goliath’ marketing world where small digital agencies frequently compete against larger corporations. AI-powered marketing has proven to be a game-changer for small agencies. The usage of technology in small businesses isn’t only limited to marketing.

Small Business 52

Small Business Small Business Webinar Metrics Lead Rank 52

SBI

JULY 14, 2019

It helps them capture more leads and customers, create compelling content, communicate product differentiation, compare collateral effectiveness, and close more business. Resources All Case Studies eBook ebooks & Guides Interview Video Video Reviews Webinars. Field Sales. Video Reviews. Sales Enablement. Sales Enablement.

Video 93

Video Case Study eBook Field Sales 93

Allego

JANUARY 19, 2023

While international business is good for companies, allowing them to grow into new and larger markets, it’s also complicated and intricate. You need language translation, virtual selling tools, tech to enable content compliance, and anytime-access to sales content and collateral. And the list goes on. Learn More Attend our Jan.

Sales Enablement 118

Sales Enablement Penetration Collateral Video 118

Sales and Marketing Management

OCTOBER 1, 2020

Have marketing materials prepared, an engaging sales deck and any other collateral to help convey your message and show the most value to your clients. Invite them to a virtual happy hour, an online fitness class, or an exclusive webinar they’d enjoy. Communication Topics.

Webinar Metrics 177

Webinar Metrics Strategy Face-to-face Skype 177

SBI

OCTOBER 1, 2014

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Act-On’s streamlined user interface puts first-rate marketing tools at your fingertips, making campaigns and programs easier and faster.

Vendor 139

Vendor Twitter InsideView InsideSales 139

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

SBI

OCTOBER 27, 2019

With iPresent, you can organize your existing collateral in a way that’s intuitive for your salespeople (think Netflix). Resources All Blog Article Case Studies ebooks & Guides Funding & Acquisitions Guide Industry News Interview Video Video Reviews Webinars. SalesTech Video Review: iPresent, a Mediafly company. Video Reviews.

Video 59

Video Cost Per Thousand Case Study Collateral 59

Janek Performance Group

OCTOBER 17, 2023

Here are ways to become one: Know their business and industry Leverage sales collateral Employ testimonials Form strategic partnerships For sales reps, being a thought leader starts with knowing your prospects. Next is the sales collateral you provide. Host a webinar. It’s a deep knowledge of their organization and industry.

Collateral 62

Collateral Social Media Referrals Social Selling 62

Gong.io

JULY 5, 2022

It‘s where a buyer initially becomes aware of your brand, typically through some kind of inbound marketing channel like a blog post (you know, like this one). Awareness-stage efforts are largely owned by marketing, though social media engagement from sales reps is becoming an increasingly important tool for B2B lead generation.

Top of Funnel 133

Top of Funnel Funnel Examples B2B 133

SBI

OCTOBER 29, 2019

New integration between market leaders delivers the benefits of Allego’s sales learning and readiness platform with Seismic’s advanced sales enablement solution. Shared videos, just like shared collateral, can be managed, tracked, and analyzed for engagement indicators in a consistent way that utilizes the best capabilities of both platforms.

Collateral 50

Collateral Hiring SAP Sales Enablement 50

Allego

JANUARY 24, 2023

Two-thirds of your sellers’ time is spent doing manual tasks, including record keeping, data entry, lead management, searching for sales collateral and content, and tool management. How do you change that? How do you help your sellers get out into the field and sell more?

Webinar Metrics 117

Webinar Metrics Strategy Collateral Coaching 117

Highspot

JANUARY 4, 2024

Choose a Fitting Sales Methodology Select a sales methodology that aligns with your business model, market trends, and customer behavior. Encourage participation in webinars and online forums for broader learning opportunities. Market Research: Provide insights into the target market and customer personas for the new product.

Webinar Metrics 52

Webinar Metrics Training Strategy Ideal Customer Profile 52

SBI

MARCH 26, 2020

According to Statista, Apple iOS continues to hold its large share of the smartphone operating systems’ market within the United States, but Google Android remains the market leader with a 51.8 Even during this time of pandemic we want the market to be prepared when the market returns.” percent share in September 2019. “We

Lead Capture 85

Lead Capture Sales Qualified Lead Leads Marketing Qualified Lead 85

criteria for success

MAY 4, 2022

Many senior executives in sales and marketing don’t know who their buyers are, and don’t know how to position a selling conversation. Using a buyer persona template will allow your sales and marketing teams to be more effective by understanding more about your buyers. A Webinar by Criteria for Success, Inc. Tell Stories.

Buyer Persona 96

Buyer Persona Buyer Collateral Case Study 96

Allego

JANUARY 18, 2024

Watch Now 22 GPTs for Sales Enablement GPTs for Revenue Enablement All-encompassing GPTs to help with revenue enablement , sales enablement management, and go-to-market strategy. How can I tailor the sales playbook to emphasize our company’s unique selling points in [specific market segment]? Help me categorize these documents.

Sales Enablement 71

Sales Enablement Hiring Customer Webinar Metrics 71

Sales and Marketing Management

JUNE 26, 2017

Author: Nick Bhavsar, Senior Vice President Marketing, Get Smart Content We’ve all been there: It’s the end of the quarter and you find yourself staring at the numbers, wondering how you’re going to make up the revenue gap in such a short amount of time. But, modern marketing has created ways for marketing to help in the short term as well.

Pipeline 185

Pipeline Case Study Decision Maker Ideal Customer Profile 185

Seismic - Sales Effectiveness

NOVEMBER 25, 2019

Are you seeing 20/20 when it comes to aligning your sales and marketing teams in the new year? Whether you’re just beginning your sales enablement journey or looking for a new partner to help tackle your sizable goals, the first step is to identify and address the biggest sales and marketing challenges you and your company face today.

Sales Enablement 85

Sales Enablement Scale Collateral Government 85

SBI

JANUARY 29, 2020

Allego , provider of the market-leading learning and readiness platform for sales and other teams, today announced its latest release, which delivers a groundbreaking approach to employee development. SalesTech Industry News: @AllegoSoftware Unveils the Future of Sales Team Development with Latest Platform Release.

Industry 65

Industry Webinar Metrics Collateral SAP 65

Janek Performance Group

FEBRUARY 27, 2024

They say, by 2025, 35 percent of CROs will utilize generative AI as part of their go-to-market organizations. Plus, according to Invoca, this year, 93 percent of all marketers will invest in AI. AI also allows sales leaders to analyze past sales data and markets. This includes product demos, how-tos, webinars, and testimonials.

Sales Leadership 62

Sales Leadership Face-to-face Trends Webinar Metrics 62

Hubspot Sales

FEBRUARY 6, 2020

That includes actions like clicking on or responding to emails, downloading content offers, attending webinars, or interacting with a company’s social media profiles. Both marketing and sales departments stand to gain a lot from tracking sales engagement data. Your company's content and messaging should have some degree of consistency.

Resources 115

Resources Webinar Metrics Analytics Collateral 115

Highspot

JANUARY 28, 2024

This underscores the influence of sales collateral, ranging from traditional brochures to dynamic digital content like blogs and videos, in steering potential customers through their buying journey. This guide shares the importance of sales collateral, who is responsible, and how to use it to seal the deal. What Is a Sales Collateral?

Collateral 96

Collateral Top of Funnel How To Distribution 96

Mindtickle

AUGUST 22, 2023

Generating revenue doesn’t fall on one department, it’s a critical responsibility across go-to-market teams including sellers, enablement, customer success, operations, and management. See Mindtickle Copilot in Action Check out our live demo webinar of Mindtickle’s upcoming generative AI capabilities.

Revenue 52

Revenue Meeting Scale Collateral 52

Allego

FEBRUARY 5, 2020

Watch our webinar on demand: See it, Do it: How to Drive Sales Results with Observational Learning. Five minutes later, I had a great piece of collateral that other people could consume.”. asked webinar host Jake Miller. Miller wrapped up the webinar with three key takeaways for trainers. Watch the Webinar On Demand.

Hiring 99

Hiring Webinar Metrics Video Call-back 99

SBI Growth

DECEMBER 24, 2012

When the decision is made at the top, the collateral damage is multiplied. Ignoring Content Marketing. Content” means blogs, whitepapers, webinars, slide shares, tweets, reviews, eBooks, podcasts, case studies, etc. Take the simple example of Marketing Automation technology. Are you ahead of the curve? Author: Mark Synek.

Hiring 326

Hiring Lead Rank Collateral Demand Generation 326

The Pipeline

APRIL 15, 2011

How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing and Sales become unified around one process, instead of each focusing only on their respective ends of the revenue pipeline. March 2008. February 2008.

Manticore 217

Manticore Pipeline Marketing Lead Rank 217

Crunchbase

MARCH 16, 2020

In a recent webinar, I spoke with Mary Shea, PhD, principal analyst at Forrester Research, to discuss sales enablement trends and predictions. . Marketing leadership will play a more crucial role in sales enablement leadership and ownership. However, for many companies, the path to sales enablement is entirely new.

Sales Enablement 89

Sales Enablement Webinar Metrics Strategy Collateral 89

Allego

DECEMBER 22, 2020

This content falls into two types: 1) customer-facing collateral that sellers will share with buyers and 2) training assets, best practices, research, and tools that are for internal use. If you’re in sales enablement, training, product marketing, or content marketing, that’s what you do: crank out the sales content. Learn More.

Sales Enablement 71

Sales Enablement Top of Funnel Case Study Face-to-face 71

SBI

MAY 14, 2014

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? The solutions also provide real-time insight into sales performance and process adherence, collateral usage, coaching, and multimedia engagement and mobile capabilities.

Up-Sell 123

Up-Sell Revenue Collateral Closing 123

SalesLoft

MARCH 31, 2022

Don’t just take my word for it – watch the webinar on-demand: What Are World Class Sales Leaders Focused on for 2022? It was encouraging to hear a renewed interest in alignment between sales and marketing. Lead and revenue generation can explode when your marketing automation and sales engagement platforms are integrated.

Ideal Customer Profile 105

Ideal Customer Profile Hiring Lead Rank Scale 105

Hubspot Sales

JUNE 14, 2021

Once you have them engaged, you can entice them with content offers or other collateral they can access in exchange for their contact information. That could be through something as complex as a webinar offer or as simple as a "Learn More" form. Through Paid Advertising. This method is pretty self-explanatory.

Sales Qualified Lead 87

Sales Qualified Lead How To Advertising Advertising 87

Janek Performance Group

MARCH 16, 2022

For lead scoring to work, you will need visibility into all marketing collateral , web pages, landing pages, emails, and social media. Some companies have produced volumes and volumes of marketing collateral but failed to digitally track who is consuming what content and how often. .

Lead Rank 62

Lead Rank Lead Scoring Sales Qualified Lead Leads 62

Hubspot Sales

JANUARY 28, 2020

Beyond that, HubSpot’s Growth Platform has everything you need to accommodate all of your business’s marketing, sales, and service needs — all with an exceptional CRM at its core. PlusThis is a campaign toolkit for marketing automation users. It’s an excellent platform for creating and promoting content and marketing collateral.

Top of Funnel 90

Top of Funnel Funnel Software Software 90

Allego

FEBRUARY 23, 2022

“You need your channel sellers to be excited about your products and see the value of the relationship with your company—and see that your product is going to be the best bet,” said Jake Miller during a recent webinar, “ How to Crush Channel Sales in 2022.”. In a sense, you’re selling your marketing to them.”. Learn More.

Channels 62

Channels Buyer Persona Sales Enablement Collateral 62

MTD Sales Training

JUNE 25, 2018

Here are a few: Generating Business: This often includes prospecting and marketing to get business to see you as a viable option for their needs and wants. How do I market myself so people get to know me and my products? Have I got more collateral than just my website to show prospective customers what I can do for them?

Sales Process 120

Sales Process How To Collateral Webinar Metrics 120

Hubspot Sales

JULY 2, 2020

By LinkedIn's own estimate , 97% of B2B marketers use the platform to support their content marketing efforts. Couple that figure with the fact that roughly 88% of video marketers report that video marketing offers a positive ROI, and you'll find that a solid LinkedIn video strategy is a sound investment.

LinkedIn 112

LinkedIn Video Cost Per Click Campaigns 112