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On Pricing, Discounting, and Value

Partners in Excellence

It’s a collection of some of the most prestigious consumer brands in the world. They want to be “America’s General Store, offering consumers everyday low prices.” They discount every once in a while and offer promotions, but mostly both are known for great, though very different value propositions.

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Year-End Price Discounts: Is This a Good Idea?

The Sales Hunter

One way to make it is by offering a few customers a discount to get them to either buy for the first time, buy more, or move a purchase up from next year. Offering a discount to bump your year-end sales can create as many problems as it solves. Suffice to say, you can’t take year-end price discounts lightly!

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Keeping Track of Consumer Engagement

Appbuddy

Validity is proud to sponsor the DMA’s acclaimed email research series, which includes the Consumer and Marketing Email Tracker reports and the Email Benchmark report. Content: Traditionally , the primary reason for signing up with email programs has been to receive offers, promotions , and discounts. Want to learn more?

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Why Discounting At The End Of The Year Fails

Anthony Iannarino

Every year, at about this time, salespeople and their companies begin the process of offering discounts to their prospective clients as a way to compel them to sign a contract before the end of the year. Some consumers buy things they don’t need because they are on sale. Better Strategies.

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How Top Digital Marketing Methods Yield Holiday Sales Jackpot

SalesFuel

10% of consumers do most, if not all, holiday shopping before Halloween, and another 25% do so before Thanksgiving. consumers spent over $222.1 billion (51.1%) of those sales were placed by consumers using their mobile devices. 97% of consumers watching holiday TV during the holidays are doing so with friends and family.”

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What Happened to Brand Ambassadors?

Zoominfo

If she were accepted, she’d get a lifetime discount — all she had to do was promote the brand on her social media pages (and hopefully make some sales). Even better, the email had a 35% discount code for her first purchase, which she had to make in order to activate her ambassador status. Become a Rep,” it read. Source: ZoomInfo.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats. Consumers are around 75% more likely to buy again after receiving branded merchandise. Our collaborative blog offers insights into the question: What is your merchandise actually doing for your business growth?