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What is the Voice of the Customer?

Tenbound

Understanding the Voice of the Customer: Key Components and Structure In today’s post ZIRP business environment, the concept of “Voice of the Customer” (VoC) has become critically important, and plays a huge role in shaping products and services that exceed expectations. What is the Voice of the Customer?

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4 Lessons B2B Marketers Can Learn from B2C Marketers

Zoominfo

The differences between B2B marketing and B2C marketing run deep. These differences range from price point to length of sales cycle, to key buying motivators, and beyond. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. Ready to learn more?

B2C 209
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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. Customer retention matters when it is time to renew that contract. End of story.

Retention 154
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How to Use AI Tools (like ChatGPT) for Sales

Allego

AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. But every new article raises more questions: What does this mean for sales teams? Salespeople can use NLG tools to create personalized and engaging content for their leads and customers.

Tools 118
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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

In doing so, the company garnered the attention of several organizations during 2021, winning awards and accolades for its technology, customer service, and workplace culture. It’s an honor to have been recognized for the work we’ve done, and we’re thankful for our partners and customers who’ve joined us on this journey.

Lead Rank 157
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5 Top B2B Sales Books for 2023

Lead411

This bombardment of stimuli has changed the way we communicate and market content both online and off. Tech-Powered Sales: Achieve Superhuman Sales Skills by Justin Michael, Tony Hughes, et al. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success.

B2B 98
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Introducing Workflows: The Data-Driven Automation Solution

Zoominfo

Marketers and sales reps can automate email campaigns, sales plays, meetings, and much more. Workflow automation allows them to interact directly with customers rather than waste time on these repetitive tasks. Marketing automation has existed for many years, but often on a generic playing field.