Partners in Excellence

NOVEMBER 24, 2019

I suppose it’s normal to see the flood of articles, prospecting emails, calls and such on “sales technology.” ” Dreamforce is over, we all have visions of our technology based futures dancing in our heads. We all talk about the future of AI/ML enabled marketing and sales.

Sales Technology 79

Sales Technology Ideal Customer Profile Guarantee Discount 79

Allego

MARCH 7, 2023

Product marketers play a critical role in any company’s success. They’re conduits of information and the connective tissue between product developers, the marketing team, and the sales force. If you’re tired just reading that list, imagine how product marketers feel. 3 Habits of Highly Effective Product Marketers 1.

Marketing 115

Marketing Sales Enablement Collateral Microsoft 115

Vendor Neutral

JULY 16, 2021

Why A Sales Technology Ecosystem Is Essential. To Growing Your Sales Org. Why A Sales Technology Ecosystem is Essential. Over the past year, many clients’ wants, needs, and challenges have changed, and there’s never been a greater need to dramatically transform your sales systems and processes to address that.

Sales Technology 52

Sales Technology Vendor Webinar Metrics Travel 52

Vendor Neutral

MARCH 8, 2021

Manufacturing is an industry with incredible growth potential, and senior leadership in this sector is quickly realizing the tremendous opportunities available to those who harness sales technology solutions. 4 Steps to Create an Integrated, Strategic Sales Technology Roadmap in Your Manufacturing Firm.

Sales Technology 59

Sales Technology Scale Licensing Webinar Metrics 59

Vendor Neutral

JULY 1, 2021

Digitally Enabling Sellers by Creating a Sales Technology Road Map. That’s where a sales technology road map is invaluable. That’s where a sales technology road map is invaluable. What Is a Sales Technology Road Map? 7 Proven Strategies to Help Your Sellers Sell. 10 Tactics for Success.

Sales Technology 52

Sales Technology Maximizer Licensing Training 52

Partners in Excellence

SEPTEMBER 15, 2022

I was complaining about the mind numbing volume and stupidity of the marketing messages I get. Most often, they are SaaS marketing and sales technology suppliers. I’ve been silly thinking selling is all about the customer. The post Silly Me, I Thought It Is All About The Customer….

Scale 84

Scale Customer Face-to-face Promotion 84

Velocify

JUNE 28, 2017

Did you know that high-growth companies are more likely to be familiar with the different types of sales technologies on the market? Of the sales technologies listed, here are the 13 least known according to participants (in order, starting from the least known). 1) Sales Gamification. 12) Sales Dialer.

Sales Technology 53

Sales Technology Top of Funnel Hiring Software 53

Velocify

OCTOBER 11, 2017

To ensure successful implementation of a new sales technology, there’s some best practices to keep in mind as you go through the onboarding process and beyond. Read on for superuser tips from Velocify customers on how to get the most out of your sales solution. Superuser Tip #1: Be Transparent with Users.

Sales Technology 61

Sales Technology Guarantee Maximizer Vendor 61

Sales Hacker

MAY 29, 2019

New tech will constantly come to market and your needs will continually evolve. Which means you’re going to be evaluating new sales tech on a regular basis. In this article, I’ll share a simple plan for evaluating new sales tech, so you can confidently say yes or no to any new offers. Implementation/Customer Success.

Sales Technology 71

Sales Technology How To Vendor ROI 71

Babette Ten Haken

AUGUST 23, 2018

Do you have a customer retention scorecard? Any of the plethora of scoring systems which measure customer satisfaction and loyalty. And your own performance is measured and compared with the ratings customers provide on a quarterly basis. Customer retention matters when it is time to renew that contract. End of story.

Retention 154

Retention Customer Revelation Loyalty 154

SalesLoft

JULY 22, 2022

Why You Need Cold Email Marketing. Cold email marketing is used to reach out to potential customers who don’t know you yet. . Instead, a good cold email should introduce legitimate solutions to customers who are likely to benefit. . Building the Perfect Cold Email for Marketing. In short, email isn’t dead.

Email Marketing 59

Email Marketing Scale Marketing Top of Funnel 59

SBI Growth

MAY 28, 2013

B2B Chief Marketing Officers are enthusiastic about sharing tangible results. There is a strong desire to connect marketing spend to revenue. Lead Generation is the surest way to drive tangible return on marketing investment. The decks show a healthy growth curve of leads being generated for Sales. Today’s Status Quo.

Top of Funnel 325

Top of Funnel Pipeline Opportunity Demand Generation 325

Highspot

AUGUST 9, 2019

Follow these three steps to ensure that your sales technology investments are a success. Influencers aren’t just for Instagram anymore — they’re critical to ensuring that your sales, marketing, and enablement teams adopt new tools. Consider Your Colleagues Your Customers. Rely on Your Role Models.

Sales Technology 40

Sales Technology How To Sales Enablement Influencer 40

Funnel Clarity

NOVEMBER 21, 2017

In the last decade, the explosion of sales technology has changed the way we conduct sales and marketing. Today, we can find an application to automate and analyze almost any part of the sales and marketing process making us far more productive and knowledgeable about our customers than ever before.

Sales Technology 52

Sales Technology Conversion SalesForce Data 52

LeadFuze

DECEMBER 1, 2021

The Foolproof Formula for Finding Product-Market Fit. The path to finding product-market fit is formulaic, so I’ll be sharing the steps with you in coming months. But before we focus on diversity, it’s important to think about the market and not just product development. Market Discovery.

Ideal Customer Profile 52

Ideal Customer Profile Marketing Scale Lead Rank 52

SBI

MARCH 7, 2019

How Sales Teams Drive Exceptional Customer Experiences. Customer experience has become the basis for competition in the modern world. This shift in focus certainly started with consumer companies, but has expanded into business and technology buying. But when companies get the customer experience right, benefits follow.

Customer 94

Customer Transportation Buyer Face-to-face 94

Canidium

SEPTEMBER 27, 2023

Canidium is thrilled to announce the appointment of Chris Keenan as Go-To-Market Lead for Pricefx. This intentional partnership leverages Chris’ wealth of experience and a strong track record of success in the software and technology industry.

Leads 40

Leads Marketing Qualified Lead Marketing Pivotal 40

No More Cold Calling

FEBRUARY 24, 2021

The events of 2020 changed the customer buying journey, so we must change our prospecting tactics. Or rather, change them back —from digital marketing to relationship building. As salespeople struggle to get access to customers during the buying journey, sales leaders have three important questions to answer: How do I get access?

Referrals 323

Referrals Sales Qualified Lead Marketing Qualified Lead Lead Generation 323

Accent Technologies

JULY 18, 2023

Large Language Model AI technology like Custom ChatGPT represents the beginning of the Sales AI age. By leveraging cutting-edge AI technology like customized ChatGPT, we can refine raw data into a format that can be understood, analyzed, and acted upon, transforming data from simple facts into actionable insights.

Lead Rank 52

Lead Rank Customer Energy Forecasting 52

Vendor Neutral

NOVEMBER 1, 2023

Sales Tech and Innovation Hub Sales Execution Success in Regulated Markets REGISTER NOW Let’s Talk Sales Execution, Buyer Relevant Content, the Risk and Reward “Forrester Research has found that 89% of B2B buyers say receiving relevant content at each buying stage is important or very important.”

Scale 52

Scale Marketing Health Care Analytics 52

Babette Ten Haken

OCTOBER 15, 2018

Current and potential customers can tell us overstated stories. First of all, we are flattered that these customers contacted us. This connection signifies that we are doing our homework and are engaged in effective marketing. So are these current and potential customers. And lead us on and on and on.

Ideal Customer Profile 147

Ideal Customer Profile Customer SME Sales Qualified Lead 147

Vendor Neutral

JUNE 15, 2021

How A Customer -Centric Framework. Can Drive Massive Growth For Your B2B Sales Organization. A Customer-Centric Framework Can Drive Massive Growth for Your B2B Sales Org. Customers today are exhausted with pitches. Andrew Mewborn, Outreach Andrew is an engineer turned B2B go-to-market enthusiast.

Siebel 59

Siebel B2B Demand Generation Agencies Webinar Metrics 59

Allego

SEPTEMBER 15, 2021

“Fundamentally, a sales enablement platform should reduce the complexity of seller and buyer interactions, not increase it.”. The new Gartner ® Market Guide for Sales Enablement Platforms reports on this trend and others in its latest roadmap for organizations evaluating technology vendors. Gartner’s Key Recommendations.

Sales Enablement 62

Sales Enablement Marketing Vendor Ideal Customer Profile 62

Allego

OCTOBER 1, 2020

The field of sales enablement—and the tools and tactics that organizations use to deliver this key capability—is in the spotlight. Gartner estimates that revenue in the sales enablement market was $1.247 billion in 2019, an increase of more than 20% over the prior year. Learn More.

Sales Enablement 90

Sales Enablement Marketing Pivotal Vendor 90

Gong.io

AUGUST 31, 2021

Customers don’t pick up on subtleties. Our ads mix humor with category education and resemble something closer to a YouTube viral video than a B2B enterprise software marketing campaign. We’ve been able to build a brand customers and employees are passionate because we do things differently. Polarizing Marketing.

Intent 118

Intent Marketing Scale ACT 118

Partners in Excellence

OCTOBER 24, 2022

I suppose it’s not surprising, but there’s a lot of talk about the importance of sales stacks. As you would expect, much of it is driven by the vendors of sales technology tools. As an example, recently a vendor sent an offer for quick audit of our technology stack. Sales organizations are struggling.

Vendor 105

Vendor Account Based Marketing Face-to-face Survey 105

DiscoverOrg Sales

DECEMBER 21, 2016

If you’re in sales or marketing, it’s likely you’ve come across a new SaaS platform or startup in the past 6 months that begs your attention. As technology continues to plunge sales and marketing professionals further into transformative innovation and new opportunities, we must define the new terms taking us there.

Marketing 120

Marketing Trends Industry Sales 120

Babette Ten Haken

OCTOBER 8, 2018

The quality of engagement experience is essential for fueling ongoing, high-quality customer experiences. First, the act of engaging customers encourages both customers and sellers to exchange energy with one another. Either way, engagement experiences bias current and future customers, for better or for worse.

Ideal Customer Profile 88

Ideal Customer Profile Customer Chemicals SME 88

SalesLoft

NOVEMBER 20, 2023

Sales enablement gives client-facing employees the knowledge and technology they need to have the right conversations at each stage of the sales cycle, elevate customer experience, and close more deals. We aim to improve sales productivity, team performance, and the business’s bottom line.

Sales Enablement 52

Sales Enablement Tools Customer Hiring 52

Highspot

FEBRUARY 11, 2024

Last week, you may have seen our CEO Robert’s blog about the new Customer Success investments we’re making in 2024 to help all our customers soar to new heights with Highspot. The public and private markets have shifted away from putting a premium on a company’s growth to valuing efficiency and profits over all else.

Enterprise 59

Enterprise Enterprise Sales Enablement Scale 59

Nutshell

JULY 10, 2020

Real estate marketing online is the wild west. Real estate marketing is all about building your personal brand and creating an environment where your prospects feel comfortable reaching out to you, or “converting,” as they say in the biz. In the real estate marketing space, they’re the real deal. Be genuine. They should.

Real Estate 126

Real Estate Top of Funnel Social Media Marketing 126

SalesLoft

SEPTEMBER 8, 2023

We at Salesloft are thrilled to be recognized with a Customers’ Choice distinction in the August 2023 Gartner® Peer Insights for Sales Engagement Applications. This distinction is a recognition of vendors in this market based on feedback and ratings from 214 verified end users of our product as of 1 September 2023.

Vendor 59

Vendor Customer Face-to-face Banking 59

Showpad

NOVEMBER 16, 2021

Technology Matt uses: Zoom, Cornerstone, Showpad. Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. .

Lead Rank 98

Lead Rank Industry Lead Scoring Leads 98

SBI

AUGUST 6, 2019

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. In this series, we ask Sales Tech Executives to describe how their solution can transform sales in a significant way. Older, more established companies will be coming at sales transformation from a different POV.

Buyer 94

Buyer B2B Scale Marketing 94

SalesLoft

AUGUST 18, 2022

A go-to-market (GTM) strategy is a guiding and aligning force to help your team engage and convert its best customers across the entire, end-to-end customer journey. For each phase of the customer journey, there are outcome, stakeholder, and tool combinations that need to be aligned. Download here. Need a little help?

Customer 52

Customer Video Tools Strategy 52

SalesLoft

SEPTEMBER 8, 2023

We at Salesloft are thrilled to be recognized with a Customers’ Choice distinction in the August 2023 Gartner® Peer Insights for Sales Engagement Applications. This distinction is a recognition of vendors in this market based on feedback and ratings from 214 verified end users of our product as of 1 September 2023.

Vendor 52

Vendor Customer Face-to-face Banking 52

SBI

DECEMBER 18, 2018

As you plan your sales and marketing strategies for next year, have you assessed the state of your data and technology stack? It’s important to think about how to optimize your business processes and technology. Let’s start by looking at the current state of the market- it’s not pretty.

Ideal Customer Profile 123

Ideal Customer Profile Webinar Metrics Data Lead Rank 123