Understanding the Sales Force

MARCH 20, 2024

Although this is an article about sales process, the first two paragraphs have more to do with religion than sales. I’m sure by now you’re thinking, but Dave, what the heck does that have to do with sales process? I mined some data from Objective Management Group, which has assessed around 2.5

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Sales Process Sales Methodology Decision Maker Pipeline 334

Understanding the Sales Force

JUNE 25, 2020

John Pattison, COO of Objective Management Group (OMG), dug into OMG's remote seller data, and learned that similar to the weather, things aren't always what they appear to be. The table below shows how this data changes according to sales experience.

Data 296

Data Groups Objections Video 296

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data, on the other hand, is a universal language. In the world of B2B, that commonality will always be data. What is data collaboration? Why is data collaboration important?

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Data Intent Data How To Intent 246

Zoominfo

SEPTEMBER 7, 2021

Salespeople aren’t just in the business of selling; they need to build out the right buying group at each opportunity. To expand a buying group, use a combination of conversation intelligence and contact data—like Chorus and ZoomInfo—to identify people who are mentioned or who participate in sales calls.

Groups 100

Groups Conversion Ideal Customer Profile CRM 100

Zoominfo

NOVEMBER 6, 2020

Find Better Candidates With Better Data Our recruitment database is fueled by best-in-class business contact data Get a Demo Executive Buy-In is Key To create a workplace where underrepresented groups are included, a successful program needs buy-in from all levels of the company. Membership in each group is open to everyone.

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Groups Resources Policies Promotion 130

InsightSquared

OCTOBER 4, 2019

The biggest, most underrated benefit to ABM is that it makes your data better. Allowing every salesperson to define their buying group differently, and record it differently in the CRM, no longer works in ABM. You have to define your buying groups with laser precision from the top-down. Defining your buying group.

Groups 69

Groups Account Based Marketing Data Segment 69

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. Buyer Intent Data Sources.

Intent Data 182

Intent Data Buyer Intent Intent Data 182

Lead411

AUGUST 22, 2023

Maximizing B2B Data for an Unbeatable Sales Pipeline In today’s competitive business landscape, a robust and efficient sales pipeline is essential for B2B success. One of the key factors that can significantly impact the strength of your sales pipeline is the quality and utilization of B2B data.

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Ideal Customer Profile Maximizer Pipeline B2B 98

Sales and Marketing Management

JULY 17, 2020

Author: Steve Rietberg and Craig Riley, Gartner In uncertain economic times accurate, timely, and actionable sales forecasts are more important than ever. A combination of real and perceived data quality issues often drive skepticism from sales leaders and sellers. Poor CRM Adoption and Discipline.

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Sales Forecasts Forecasting Data Government 194

Zoominfo

JULY 3, 2020

The answer: data. But not just any kind of data. Behavior and intent data are two of the obvious choices, but there are different sources of data that can tell you a whole lot more about an account. Let’s explore firmographic and technographic data. What is Firmographic Data and How Do You Use It?

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Data Account Based Marketing Demographics Campaigns 195

Understanding the Sales Force

JULY 22, 2020

Steve Taback and I started our respective sales training firms at the same time back in 1985. We became great friends and he became the second licensee of Objective Management Group (OMG) in 1990. He emailed me asking if I had seen a change in any of the scores of the 21 Sales Core Competencies since the Pandemic had hit.

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Motivation Data Groups Objections 251

Allego

APRIL 11, 2023

You launched your new sales training program ! You have personalized training, peer-to-peer learning , training reinforcement, and a sales content library filled with just-in-time learning that sellers can access when they need an immediate answer. Now, you need to make sure the sales training program is working.

Data 114

Data Training Lead Rank Lead Scoring 114

Zoominfo

JANUARY 27, 2022

Valuable business data can come from a wide variety of sources, each with its own quirks and pitfalls. Whether it’s a list of web form submissions, event attendees, or target accounts, merging multiple data sets can be a time-consuming task prone to inconsistencies. What is data normalization?

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Data Segment Sales Qualified Lead Collateral 130

Sales 2.0

FEBRUARY 7, 2024

I had a conversation this week with a business owner about how to improve their CRM data. It’s not that this business needs more data in its CRM or is missing an important prospect list. There is too much data and not enough useful information. Usually sales pipelines live in the “opportunities” tab your CRM.

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CRM Data Groups Follow-up 195

Zoominfo

OCTOBER 21, 2021

Every business needs to fill its sales funnel with qualified leads, convert those leads into customers, and retain paying customers for the long term. What makes the difference between a high-performing sales funnel and one that isn’t ready for the needs of a modern B2B sales motion?

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Top of Funnel Funnel Data Sales Qualified Lead 130

Understanding the Sales Force

OCTOBER 22, 2018

PREVIOUSLY ON UNDERSTANDING THE SALES FORCE. This article will take the same approach and use the same data from Objective Management Group's (OMG) evaluations of 1.8 This article will take the same approach and use the same data from Objective Management Group's (OMG) evaluations of 1.8

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Data Decision Maker Revenue Groups 267

Understanding the Sales Force

NOVEMBER 7, 2022

Pivoting to sales, and staying with correlations and KPI's, could there be one between how sales managers spend their time and why so few salespeople hit quota? There was a clear correlation between 4 baseball KPI's and the outcome of the World Series.

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Quota Sales Management Pivotal Coaching 284

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. But being saddled with low-quality data at the most critical points of strategic decision-making is a recipe for failure — and a lot of lost money. Industry experts at Gartner estimate that poor data quality costs businesses about $13 million a year.

Data 130

Data Government Decision Maker Lead Rank 130

Anthony Cole Training

NOVEMBER 3, 2023

This is from the deep data warehouse of Objective Management Group, our partner and the pioneer of the sales assessment. Unfortunately, we also know that less than 10% of sales managers are considered highly effective at this critical role of coaching.

Coaching 177

Coaching Report Groups Objections 177

InsightSquared

APRIL 23, 2019

The inbound philosophy advocates publishing content through digital channels to entice qualified individuals to consume the content and enter the sales cycle. Now, we have “Buying Groups.” The philosophy of buying groups is to identify and engage a set of personas involved in making a purchasing decision. So, Where Do You Start?

Groups 106

Groups Account Based Marketing Sales Process Top of Funnel 106

Zoominfo

OCTOBER 5, 2021

For sales or marketing professionals, planning go-to-market efforts in Europe and the UK without reliable B2B contact data and software solutions is like traveling without a passport: You’ll spend a lot of time and money, but you won’t get very far. That’s why we created the ZoomInfo Data Passport.

Data 130

Data Travel Intent Data Vendor 130

Hubspot Sales

JANUARY 23, 2024

Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. Let's dive into some winning strategies for upselling backed by data. For Kathleen Rush , Sales Manager at HubSpot, it starts by approaching conversations with genuine curiosity.

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Data Strategy Customer Social Media 85

Understanding the Sales Force

SEPTEMBER 12, 2017

Now, I don't want to equate my news with the enormity of Hurricane Harvey or Hurricane Irma, but when I first saw the data, my reaction was exactly the same. This summer, Objective Management Group (OMG) added and began testing for Altruistic Motivation as one of 3 types of Sales Motivation. You can read more about that here.

Motivation 204

Motivation Data Exact Groups 204

Understanding the Sales Force

APRIL 2, 2018

I wrote a very popular article about using the phone 3 years ago called, The Next Can't Miss Game Changer for Sales. I have data that shows that the very people who don't score well at hunting (reluctant, ineffective or both) also score poorly at Social Selling while those who score the highest for Hunting score higher for Social Selling too.

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Social Selling Data Social Media Up-Sell 272

DiscoverOrg Sales

APRIL 7, 2017

When sales intelligence data is inaccurate, incomplete, or outdated, the rabbit hole for a sales person can be very deep —and no one knows better than Steve W. A lifelong sales trainer, Steve has consulted for and trained sales teams for hundreds technology companies. A Good Data Believer. Name Accuracy.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

Nutshell

APRIL 17, 2023

For today’s sales teams, using data to inform sales strategies is essential. Data enables you to make better-informed decisions, stay on track toward goals, and ultimately, win more sales. How can you use data when creating your sales strategy? Table of Contents What is a data-driven sales strategy?

Data 62

Data Strategy How To Top of Funnel 62

Gong.io

FEBRUARY 23, 2023

This article is part of the Gong Labs series, where we publish findings from our data research team. We analyze sales conversations and deals using the Gong Reality Platform’s proprietary AI, then share the results to help you win more deals. Our data shows this decrease in seller interactions is two-fold. A global pandemic.

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Data Closing Buyer Call-back 121

Allego

MARCH 23, 2023

As a result, sales organizations are under intense pressure to achieve their targets and make sure their sales reps perform at a high level. High-performing sales teams can use this AI-powered tool to gather data to help sales reps overcome their unique challenges and raise overall team performance.

Data 62

Data Face-to-face Remedy Conversion 62

Understanding the Sales Force

MAY 30, 2018

I have written extensively about Sales DNA over the years and today we will view Sales DNA from the perspective of sitting inside of a chemistry lab. Sales DNA is the combination of strengths (or weaknesses) that support (or sabotage) the execution of sales process, sales strategy and sales tactics.

Data 223

Data Groups Objections Sales Process 223

Partners in Excellence

MAY 3, 2022

.” Readers of the blog, also, know that I’m a huge fan of data. A sales people and leaders, we are fortunate to have more data than we have ever had access to in the past–and some of it is actually useful and informative. When I meet with managers, I ask them, “What data do you use to monitor performance?”

Data 90

Data Report Quota Pipeline 90

Zoominfo

NOVEMBER 22, 2019

In fact, with just a few simple steps, DIY customer data segmentation for account-based marketing is a great way to get started. Most of the time, you don’t actually have to spend much time sorting out your Ideal Customer Profile (ICP) , because it already exists within your own customer data. Do you need to close big sales?

Account Based Marketing 218

Account Based Marketing Segment Ideal Customer Profile Account 218

Hubspot Sales

MAY 29, 2019

If you're in sales or marketing, I'm willing to bet you answered 'no' to that question. The best way to minimize extraneous time spent on simple tasks is to outsource that work to a third party -- in this case, a group scheduler. But first -- what should you look for in a good group scheduling tool? Sales automation tools (ex.

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Groups Tools Outsourcing Services Hubspot 129

Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. Tracking target accounts with these buying signals can streamline the selling process for your sales teams with data-driven efficiency. This could be you!)

Intent Data 100

Intent Data Buyer Intent Intent Buyer 100

Zoominfo

MAY 3, 2018

There’s no way around it, bad data impacts every aspect of a business — from lead generation to marketing, customer relationships, cold calling , and revenue. What Is B2B Data? B2B data is insightful information used to help drive sales and marketing efforts. It’s clear data is a critical business resource.

Data 100

Data B2B Decision Maker Lead Rank 100

Hubspot Sales

DECEMBER 7, 2023

It’s here, the biggest sales quarter of the year. The very moment deal-seekers everywhere shoot their shot, turn prospects into buyers, and score buzzer-beating slam dunks that accelerate the business to record-breaking sales. Sales professionals who are doing their best work in Q4 are executing their sales processes to perfection.

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Data Discount How To Quota 117

Understanding the Sales Force

NOVEMBER 15, 2018

That article was filled with data to illustrate the differences between good salespeople versus those who actually get hired most of the time. Some of the supporting data came from the CSO Insights 2018 Sales Talent Study. Some of it came from Objective Management Group's evaluations and assessments of 1.8

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Hiring Data Sales Talent Study 180

Hubspot Sales

AUGUST 30, 2023

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. Let’s jump to the nitty-gritty.

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Lead Rank Data Top of Funnel Cost per Lead 84