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Direct Mail’s Lasting Impact in the Digital Era: Expert Insights (video)

Pipeliner

The Power of Direct Mail in Today’s Digital World In an age where screens dominate our lives, it’s surprising to learn that direct mail, a method many consider old-fashioned, still has a strong impact. Direct mail lets marketers deliver detailed information to decision-makers, leading to better decisions and conversions.

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Planes, Trains, and Automobiles: Why Account Executives Should Travel

No More Cold Calling

Another senior account executive was annoyed that a prospect gave him less than a week to show up in Paris for a meeting with all decision-makers present. Read his take on why companies still need salespeople out there shaking hands, building relationships, and making deals the old-fashioned way—face to face.

Travel 194
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6 Ways to Build Trust Quickly in Post-COVID Sales

Janek Performance Group

It may be old fashioned, but there’s no substitute for good, old-fashioned honesty. This goes beyond merely nodding in agreement as buyers describe the hard times, difficult decisions, and the losses they incurred. A seller committed enough to disagree with a buyer shows they have the buyer’s best interests at heart.

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Stop Buying Lists—Referrals Win the Sale

No More Cold Calling

Companies that sell lists of sales leads promise instant access to decision-makers in your target markets. Anytime you contact someone who does not know you and does not expect your call, you’re cold calling —whether by phone, email, or the old-fashioned knock on the door. If only it was that easy! Why would he talk to you?

Referrals 222
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Covid-19: 5 Long Term Strategies for Sales

Mr. Inside Sales

Cold calling and emails may not be getting you through to contacts right now, so why not reach them the old fashion way? Invest in yourself and your sales team today. 4) Develop other ways of reaching prospects and clients. Through mail! A Send Out Cards campaign is a great way to stay in touch with existing clients. Get Access Today.

Strategy 159
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How to Conduct Effective Sales Cold Calls with ZoomInfo Insights

Zoominfo

You find the decision makers with their contact information which you can then export into your CRM for future outreach. Cold calling in itself is already an old fashioned sales tactic, but utilizing insights with digital tools brings the practice into the 21st century.

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Product Demo Discovery – Nail It With This Agenda

Product Management University

Sales discovery is all about qualifying the sales opportunity…compelling need, timeframe, budget, executive level sponsorship, decision makers, etc. When demo discovery meetings are scheduled, they’re usually done in casual fashion. It’s the ultimate value bullseye you’ll need to hit. Formalizing the Agenda.