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4 Marketing Predictions for the Enterprise in 2018

Sales and Marketing Management

Author: SAM MELNICK VP OF MARKETING, ALLOCADIA At Allocadia, we’re keen on asking the following question: Where will you focus your time in 2018?—?running running marketing, or doing marketing? Doing marketing” refers to the execution of marketing. Doing marketing” refers to the execution of marketing.

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The Buyer's Guide to Artificial Intelligence Software For Sales

Hubspot Sales

Top players like Salesforce and Microsoft have rolled out AI-driven tools. This type of software gathers customer and prospect data from multiple sources, runs it through machine learning models to predict which leads are most likely to convert, and presents the findings in the form of top-scoring prospects and accounts.

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How AI Can Aid Your Prospecting

Zoominfo

Microsoft , an OpenAI investor, has begun using AI capabilities in its own sales software to remove roadblocks from the selling process. ChatGPT will pull data from customer records from Salesforce along with Office email software to generate personalized email responses for busy salespeople. Here’s what we found.

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Companies That Care: Supporting Customers During the Coronavirus

Zoominfo

ZoomInfo recently covered the various ways in which companies are stepping up during the pandemic to support their employees , like paying hourly workers who have no hours, giving out cash bonuses, and taking a no-layoff pledge. Microsoft has made Microsoft Teams free for six months.

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How Sales Organizations Can Create Digital Transformation for Customers with Lindsay Zwart, Microsoft

Igniting Sales Transformation

In this interview, I talked with Lindsay Zwart, US General Manager Cloud & Enterprise Business Group at Microsoft Corp. Then we dug into the following questions: Why digital transformation? How do sales leaders catch up and keep up with the changes? This podcast is presented by our Elite Sponsor, Microsoft.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. Microsoft highlights employees in its Story Labs platform.

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Best Practices for Implementing Commercial Real Estate CRM

Act!

You need a solid account-based marketing (ABM) approach to get your potential clients interested, and this is where a customer relationship management (CRM) solution can come in handy. A CRM for commercial real estate can help you manage your accounts and implement a targeted marketing approach.