Pipeliner

OCTOBER 22, 2021

In this Expert Insight Interview, Sean Campbell discusses how market research can be used to gain insights into customers. Sean Campbell is the co-founder and CEO of Cascade Insights , a competitive intelligence and market research firm for B2B technology companies. Market Research. What it takes to have an unbiased process.

Research 52

Research Video Marketing Customer 52

The Pipeline

MARCH 11, 2013

There seems to be wide agreement that at any given time, only a small percentage of your target market is Actively Looking for what your are selling, estimates seem to be about 15%. Stop following the crowd, and track your target market, the big market. Click here to complete the Voice Mail Survey! Tibor Shanto.

Marketing 282

Marketing Buyer Vendor Objections 282

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 187

Trade Show Marketing Social Media Lead Rank 187

Act!

JANUARY 23, 2024

Marketers utilize web forms to complete orders, gather customer information, and collect valuable leads, with 28% of them recognizing the positive impact of the proper form fields on lead quality (Venture Harbor). tLink2forms+ streamlines operations across departments, spanning from marketing and sales to business intelligence.

Benefit 52

Benefit ACT Demand Generation Agencies Lead Generation 52

Hubspot Sales

JULY 7, 2023

According to HubSpot's very own State of AI survey data, 71% of sales professionals say AI/automation tools have impacted how they plan to sell in 2023, and 60% say these tools are important to their overall sales strategy. Why Some Sales Teams Still Aren't Investing in AI Generative AI cannot guarantee accuracy.

Data 117

Data Lead Rank Hubspot Survey 117

DiscoverOrg Sales

APRIL 7, 2017

Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy. The study was completely independent. Email Address Accuracy.

Data 227

Data Social Media Ideal Customer Profile Twitter 227

Zoominfo

FEBRUARY 3, 2023

There isn’t one guaranteed way to win your next customer. Free Trial Chatbots Conversational marketing tools, typically known as chatbots, allow marketers to craft automated, interactive conversation models personalized to their prospects. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

Salesmate

AUGUST 4, 2021

Email marketing is something that’ll never get old. So, marketers are always trying to find ways of how they can make email marketing effective for their company. Now that’s a number that no marketer can ignore. Now that’s a number that no marketer can ignore. Marketing head, In Motion Marketing.

Email Marketing 116

Email Marketing Marketing Campaigns Data 116

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Consider this: more than half (55%) of B2B professionals in a Folloze survey say personalization leads to higher rates of sales conversions and future growth. How Do You Structure a Sales Funnel? Top Funnel. Mid Funnel.

Top of Funnel 162

Top of Funnel Funnel Sales Cycle ROI 162

Hubspot Sales

APRIL 6, 2023

Social Commerce Will Give Prospects New Shopping Options Take one scroll through Instagram and TikTok and you're guaranteed to come across one item you can buy. More than 50% of consumers we surveyed said they'd purchased a product directly from a social media platform. are social buyers, which is approximately 90.2 million people.

Trends 104

Trends B2B B2C Social Media 104

Pointclear

OCTOBER 20, 2011

on the Marketing Automation Software Guide blog. Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again.

PointClear 167

PointClear Lead Nurturing Outbound Sales Qualified Lead 167

Zoominfo

JANUARY 20, 2021

Overflowing the sales funnel with leads doesn’t necessarily guarantee more paying customers in the end. Consider this: more than half (55%) of B2B professionals in a Folloze survey say personalization leads to higher rates of sales conversions and future growth.

Top of Funnel 130

Top of Funnel Funnel Sales Cycle ROI 130

LeadFuze

DECEMBER 31, 2021

The Ultimate Guide to Creating a Framework for Your B2B Marketing Plan (2022 Update). Who currently have job openings for marketing help. What Is a B2B Marketing Plan and Strategy? B2B marketing plan and strategy is about how you plan to raise brand awareness. What is a b2b marketing strategy? B2B Email marketing.

Paid Content 52

Paid Content Ideal Customer Profile Top of Funnel B2B 52

No More Cold Calling

FEBRUARY 15, 2018

It starts with inbound leads: responding to leads from marketing, answering website inquiries, and following up with podcast and webinar attendees. In a survey of business buyers, 76.2 That explains why another study by Amplifinity found that leads generated from referrals convert 4X better than marketing leads.

Gatekeeper 306

Gatekeeper Webinar Metrics Sales Qualified Lead Decision Maker 306

Pipeliner

JANUARY 9, 2024

But nothing in life is ever guaranteed. Use surveys and questionnaires to understand their age, interests, income, and more. Build your profile so you can market your products or services better. Some people are bracing themselves for a 2024 full of uncertainty. Without customers, you don’t have a business. So, get to know them.

Insurance 59

Insurance Insurance Ideal Customer Profile Small Business 59

Nutshell

APRIL 21, 2023

By understanding customer behavior and preferences, you can better understand your audience and use that knowledge to craft effective marketing and sales campaigns that engage your audience and improve your bottom line. Why is it important for marketers and salespeople to understand customer behavior? What are customer preferences?

Customer 62

Customer Buyer Persona Segment Analysis 62

Zoominfo

JUNE 4, 2019

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic. Unfortunately, trade shows are expensive and time-consuming.

Trade Show 100

Trade Show Marketing Social Media Lead Rank 100

Pointclear

JANUARY 10, 2018

One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44). Back during the bingo card days marketers were thrilled to get a list of “leads” and distribute them to sales. I can guarantee, however, that there will be a new snake oil offered that people will buy.

Sales Qualified Lead 173

Sales Qualified Lead Cost per Lead Lead Rank Lead Scoring 173

Sales and Marketing Management

JUNE 1, 2018

To get full engagement from your team and optimize the return on investment, Jessica Doucette, who directs marketing and B2B events at Impartner Software in Salt Lake City, offers these tips. Engagement doesn’t just mean sending an agenda before the meeting and sending a feedback survey the day after. Set clear meeting goals.

Meeting 149

Meeting Transportation Survey Guarantee 149

Hubspot Sales

AUGUST 23, 2018

In a 2018 survey of more than 4,000 homes, 68% of staged homes sold for at least 9% more than those of their unstaged neighbors’. You’ll also receive two free revisions and “happiness guaranteed” or your money back. Professional home stagers give each photo “unmatched realism” and satisfaction guaranteed. Virtual Staging Lab.

Real Estate 143

Real Estate Software Software Guarantee 143

BuzzBoard

APRIL 25, 2024

Understanding the Concept and Relevance of Influencer Marketing in Boosting Sales The competitive digital marketing arena demands savvy salespeople who are well-versed in innovative methods to boost sales for their local business clients. One strategy that has gained substantial traction in recent years is influencer marketing.

Influencer 52

Influencer Hiring Campaigns Advertising 52

Pipeline

AUGUST 5, 2023

These prospects are in the market for your products or services, but they don’t have a concrete timeframe for their decision. Guarantee: we guarantee you’ll receive [outcome], or we’ll give you double your money back Warranty: our hard drives are backed by an unprecedented 5-year guarantee.

Trade Show 52

Trade Show Lead Nurturing Ideal Customer Profile Lead Rank 52

Jeff Davis

MAY 15, 2018

Let’s face it, there often can be a disconnect between a business’s marketing and sales departments. According to at least one LeanData survey , more than 50 percent of sales and marketing professionals aren’t happy with communication and support from the other department. Your business becomes more efficient. Here’s a look.

Leads 54

Leads Marketing Qualified Lead Marketing Face-to-face 54

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

Emissary

MAY 30, 2023

Although we collect dozens of metrics in these studies, there are four recent tech sales stats which should be top of mind for revenue teams, enablement leaders and field marketers… 67% of technology buyers have the same, or increased budget versus last year. So why does the market feel so relentlessly challenging ? The analysts agree.

Enterprise 52

Enterprise Enterprise Vendor Survey 52

Pipeliner

MAY 6, 2024

A minimum amount of compensation is guaranteed for any given period in which they’ve done work. Still, according to a recent survey, roughly 86% of private-sector hourly workers’ employers provided health insurance. Most businesses determine an annual amount and divide that equally across pay periods.

Salary 52

Salary Guidelines Compensation Insurance 52

Sales and Marketing Management

FEBRUARY 22, 2019

A Forrester Consulting study commissioned by Mediafly reports that the B2B companies surveyed work with an average of 176 partner companies. To guarantee uniformity across your brand, supply updated information through your sales platform to both direct and indirect sellers. times lower rates than direct sellers.

Sales Technology 218

Sales Technology B2B Sales Enablement Enterprise 218

Zoominfo

MAY 5, 2020

While electronic signature technology as a whole has grown, Docusign has increased their market share over the last three months. HR and payroll software was the third-largest increase in technologies surveyed. Over the next few months, one guarantee is a sense of uncertainty. HR & Payroll Software.

Tools 179

Tools Real Estate Travel Face-to-face 179

SugarCRM

AUGUST 21, 2020

The state of affairs as they are now is not promised nor guaranteed. Perhaps there’s a live Q&A session where customers get to ask questions real-time, a live customer testimonial, surveys and polls throughout the event, and even some kind of competition or raffle at play? How can you encourage interaction or engagement?

Webinar Metrics 48

Webinar Metrics Ideal Customer Profile Customer Marketing 48

DiscoverOrg Sales

MARCH 3, 2017

In our 2017 Growth Drivers Report we asked 200 Sales and Marketing professionals to rate their teams on a scale of 1-5 across 15 different attributes. Knowledge of the market. Supporting and Partnering with Marketing. Along with a healthy flow of qualified leads from marketing, sales prospecting is the lifeblood of sales.

Hiring 120

Hiring Revenue Lead Rank Lead Scoring 120

Zoominfo

OCTOBER 5, 2022

A candidate-driven labor market has made the competition for top talent tougher than ever. In this candidate-driven market, it’s imperative for businesses to have an employer branding strategy that defines their reputation as an employer, recruitment marketing activities, and employee advocacy programs.

Salary 130

Salary Face-to-face Compensation Trends 130

Zoominfo

MAY 5, 2020

While electronic signature technology as a whole has grown, Docusign has increased their market share over the last three months. HR & Payroll Software HR and payroll software was the third-largest increase in technologies surveyed. The New Business as Usual Over the next few months, one guarantee is a sense of uncertainty.

Tools 130

Tools Real Estate Travel Face-to-face 130

Zoominfo

MARCH 31, 2023

Having good data is no guarantee that a business will make good decisions. In a recent survey for Airtable, Forrester Consulting found that large companies use more than 360 software tools across their teams on average — each using, producing, and storing its own set of data.

Data 130

Data Government Decision Maker Lead Rank 130

BuzzBoard

FEBRUARY 8, 2024

Strategies for Obtaining Referrals and Testimonials from Satisfied Small Business Clients The success of digital marketing agencies largely depends on their ability to attract and retain small, local businesses. Make the process beneficial for both your agency and your clients, and you’ll have a powerful marketing tool at your disposal.

Small Business 52

Small Business Small Business Referrals Lead Rank 52

Sales Hacker

JUNE 5, 2018

Over half (55%) of consumers are willing to pay more for a guaranteed good experience. Combining market research and your customer personas to personalize from the ground up is the blueprint for powerful prospect and customer outreach. Market and Persona. 59% of B2B marketers list email as most effective for generating revenue.

Outbound 73

Outbound Segment Marketing Social Media 73

Zoominfo

JULY 15, 2019

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. Experiential marketing. Enter, brand activation. .

Trade Show 246

Trade Show Campaigns Face-to-face B2B 246

Zoominfo

OCTOBER 5, 2021

A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers. In the age of information overload, marketers face the challenge of separating flash-in-the-pan trends from truly valuable business tactics. But, we’re here to tell you this: brand activation is much more than an industry buzzword.

Trade Show 130

Trade Show Campaigns Face-to-face Promotion 130