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9 Data-Driven Ways to Use Generative AI for Marketing

Zoominfo

Marketers are definitely at the forefront of experimenting with GenAI. The results, however, are irrelevant if AI systems are fueled by low-quality data. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3

Data 130
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How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Author: Lonny Kocina A well-executed marketing plan is like a GPS. Done right, your marketing should result in more leads, higher sales and a stronger brand. Thankfully marketing your business can be simple, if you have a system in place that everyone on your team wants to use because it makes their jobs less stressful.

Marketing 237
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Unlocking the Power of Single Customer Views (SCV)

Nutshell

Your customer data is the key to understanding your customers better so you can improve your marketing, sales, customer experience, and more. An SCV aggregates data from multiple sources, such as marketing platforms, sales interactions, support tickets, and more. That’s where a single customer view, or SCV, comes in.

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What is CRM? Why do businesses need a CRM system?

Apptivo

This calls for a robust customer relationship management (CRM) strategy as well as a purpose-built CRM system for a smooth and efficient management of customer relationship. It encompasses concepts, principles, practices and guidelines that enable companies to build smooth and conducive relationships with customers. What is CRM?

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Sales Recruiting – Build a Sales Farm System

Adaptive Business Services

One novel way to do this is to build a Sales Farm System. Human Resources Professionals and Career Counselors are the ones who created the current college recruitment system, but since they aren’t salespeople, they don’t always know how to identify sales experts. But these skills don’t show up easily with the traditional system.

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ZoomInfo, Data Privacy, and You

Zoominfo

Thanks to ever-evolving AI and machine learning systems, personal and business data are collected at higher volumes with increasing frequency — but it doesn’t always mean it’s the most valuable data. As a marketer, can you remember the last time you emailed someone’s contact information? Data Privacy Best Practices.

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The Beginner’s Guide to Marketing for Financial Advisors

Zoominfo

Due to the legal issues with compliance, many financial advisors choose to avoid the headache and stay away from digital marketing. There are ample marketing solutions that can help you increase your online presence while staying FINRA compliant. Read on for our guide to marketing for financial advisors! Utilize event marketing.