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Enterprise sales lessons: How I almost closed Google, Intuit & Oracle

Close.io

We hustled hard, we pitched perfectly, the product concept was great, and high-level leadership loved it, not just at Google, but also at Intuit and Oracle. Oracle broke our heart. We assumed they would know how to implement our solution into their organization. But the most painful experience was Oracle.

Oracle 53
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How to Measure Sales Fitness

Sales and Marketing Management

Despite the plethora of martech and sales enablement technologies now on the market, most sales teams are still performing at sub-optimal levels. They earn the right to ask for the business because they show up at that first meeting educated about the prospective buyer’s unique situation and how their solution addresses a specific problem.

How To 218
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How to Use the Tech Stack to Displace Competitors

DiscoverOrg Sales

For example, you wouldn’t want to target a company using Oracle products if you’re in SAP consulting. Read on to learn how tech stack data can be used to: Displace competitors, and seriously boost win rate. Read it: How to Use the Tech Stack for Competitive Intelligence. Marketing automation tools, and more.

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4 Reasons Marketers Love Jay Baer

Zoominfo

Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Jay is a favorite in the marketing community, and today we tell you why. Keep reading for the top four reasons marketers love Jay Baer! If you’re not, allow us to introduce you.

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Moving to Enterprise Sales {Part 2}: 5 Go-to-Market Prerequisites You Need to Succeed

Sales Hacker Training

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Shows how you are differentiated from the competition.

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Marketing Automation Switch Made Easy: How to Handle Data in the Migration Process

SugarCRM

The decision to undertake a marketing automation migration process does not come easy. It involves a lot of research, and apart from that, it also requires careful planning to gain the results and solve the pain points of your current marketing automation platform without major disruptions in your current initiatives.

Data 26
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PowerViews with Jill Rowley: Social Employees Should Connect and Amplify

Pointclear

A lot of people don’t know how to use LinkedIn. Rowley, who oversees social selling enablement for 23,000 sales professionals at Oracle, earned her marketing handle during her previous decade at Eloqua. At Oracle she heads up social selling evangelism and enablement. Here are some salient points to our conversation.

Oracle 223