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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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What Sales Reps Get Wrong When Leveraging AI for Sales Outreach

Hubspot Sales

78% of sales professionals agree that AI can make them more efficient at their job – including sales outreach. Here, I spoke to sales experts to uncover what sales reps get wrong when leveraging AI for sales outreach and strategies to remedy them. Approaching AI as a copy-and-paste tool. he told me.

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Evaluating Your Business Development Strategy

Janek Performance Group

A pillar of success for any sales organization is an effective business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot Sales

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? HubSpot conducted research on the “State of AI,” with over 1,350+ specialists reporting on how AI affects their business. Let’s jump to the nitty-gritty.

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Permission-Based Selling: What It Is & Why It's Valuable

Hubspot Sales

That principle — the value of receiving permission — is the underlying premise of a brand of sales known as permission-based selling. It's an emerging strategy that more businesses are starting to explore and incorporate into their sales operations. Sales permissions can take on a few forms. Sales reps seem less pushy.

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PODCAST 150: Driving Sales Home: Tips From an Auto Dealership with Michelle Benfer

Sales Hacker

If you missed episode 149 check it out here: What Makes a Great Sales Leader with Hunter Madeley. Subscribe to the Sales Hacker Podcast. From hubcaps to Hubspot: Michelle’s sales career [1:27]. What has changed in sales leadership since 2005 [8:43]. How did you get started in sales in the first place?

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8 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot Sales

Luckily, many are fairly easy to identify and remedy. That offers a new dimension of sophistication to your pricing strategy — allowing you to make the most out of your sales efforts. Your market probably isn't stagnant. Different products have different markets, typically populated with different buyers.

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