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The Office As a Recruitment Tool

Sales and Marketing Management

The Wall Street Journal reports that Skift Inc., a 60-person business media company that covers the travel industry, will not renew its leases on office space in Midtown Manhattan and London when they expire. The office as a recruitment tool. Author: Paul Nolan Some companies are ditching office space as a cost-cutting measure.

Tools 194
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Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them

Smooth Sale

Today’s Guest Blog, ‘‘Marketing Strategies That Work for Any Industry—and 2 Creative Ways to Fund Them.’ The Solopreneur Journal. No matter the industry, the key to successful marketing is adapting to changes. Marketing Strategies That Work for Any Industry. Use these tools to compare relevancy and traffic.

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Prospecting for unicorns

Zoominfo

Business development and media groups regularly put out lists of fast-growing companies based on region, industry, sector, technology, and other factors. 5000, and the Boston Business Journal Fast 50. You can also use a tool like ZoomInfo to build a list of potential unicorns that fit specific criteria.

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The 14 Tools You Need to Nurture Your Dream Clients

Anthony Iannarino

Stringing together the 14 tools you need to nurture your dream clients will allow you to become known as someone worth a meeting. The Phone : You may not have expected this tool to be first on the list, but it belongs here. But if your company creates relevant, compelling content, you have an excellent tool for nurturing relationships.

Tools 89
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2021 Awards: Allego Honored for Tech Innovation, Service, Workplace Culture

Allego

Allego’s industry-leading sales enablement software won awards again for its innovation and advancements in helping organizations adapt to the “new normal,” as well as prepare for the future of work. Boston Business Journal’s 2021 Best Places to Work. Here’s a look at some of the successes Allego achieved in 2021.

Lead Rank 157
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Sales Talk for CEOs: CEOs Can Craft & Deliver Compelling Messages that will be Remembered with Nancy Duarte (S5Ep6)

Alice Heiman

Embracing storytelling, these corporate narrators don’t just lead businesses, they sculpt industries. Her achievements and insights have caught the attention of renowned publications such as Fortune, Time Magazine, Forbes, and the Wall Street Journal, to name a few Nancy Duarte — Faith Driven Entrepreneur. Non-negotiable.

Journal 103
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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

The problem, it turns out, is that the people who need those tools the most simply don’t know how to use them. Training wasn’t as immersive as it needed to be, either, says Gupta, who recently co-authored a research paper on this topic for the Journal of Business Research. The answer has little to do with the technology itself.

Marketing 252