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9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Author: Robert Jordan Demand generation, unlike traditional marketing strategies, refers to a data-driven marketing approach that aims to create awareness or interest for your company’s service or product first before selling them. This approach helps in turning profitable prospects into long-term, lucrative clients.

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The No. 1 Thing Leadership Can Do to Align Marketing and Sales

Sales and Marketing Management

Author: Jay Mitchell, Owner and Principal, Mereo LLC In order to learn how to align marketing and sales teams, we must understand how devastating a gap between these departments can be for an organization overall. Sales and marketing are both vital to a B2B organization. Sales and marketing both work to: Engage a buyer.

Marketing 201
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How the Pandemic is Reshaping Sales and Service

Sales and Marketing Management

Some sales organizations saw their pipelines disappear overnight, so they began to reevaluate processes in an attempt to preserve them. Aligning sales and service teams will better position an organization to engage with customers throughout their journey and achieve mutual success for themselves and their clients. .

SAP 207
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Going Beyond Marketing and Sales Alignment with Justin Shriber, Episode #97

Vengreso

We’ve all heard how critical it is for sales organizations to work on marketing/sales alignment, but my guest on this episode of #SellingWithSocial goes a step further to make the two a powerful combination that closes more deals. Learn how to go beyond #marketing #sales alignment to increase conversions.

SAP 100
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Usings AI To Gain A Competitive Edge In B2B Sales

Alice Heiman

Will your sales organization utilize it or will they be left behind? AI is having a big impact on B2B sales by empowering salespeople to focus on what they do best: building meaningful relationships with their prospects. But wait, don’t worry about AI replacing human sales reps! About xiQ: xiQ Inc.

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Sales Talk for CEOs: Is Your Product Obviously Awesome? with Expert April Dunford (S5Ep13)

Alice Heiman

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. April points out the importance of involving sales teams in positioning discussions, as they have direct insights into customer perceptions and competitors.

Siebel 103
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How to Choose AI Sales Tools to Boost Productivity

Highspot

Sales teams often face hurdles in hitting targets and meeting revenue growth expectations. Luckily, tech advances have paved the way for new solutions to refine sales processes and improve performance. Enter Artificial Intelligence (AI) sales tools – a breakthrough development in the world of sales.