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Uncover Insights: Best Research Methods for Reaching Small Businesses Effectively

BuzzBoard

An Overview of Various Research Methods for Effective Small Business Outreach Understanding the nuances of various research methods for small business outreach can significantly bolster your digital marketing firm’s sales strategy. Always bear in mind; proficient research guides your outreach towards successful client engagement.

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Not Every AI Content Creation Tool Can Fuel Your Sales & Marketing Success

BuzzBoard

Truth is, more and more B2B marketers and reps are turning to free, generic AI content generation tools available online, as they are prolific… but businesses get what they pay for! Even so, this is not necessarily true all the time, in every way, with any AI copywriting tool. Another red flag will be privacy and security concerns.

Tools 104
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Turning Vision into Action

Steven Rosen

Providing tools and resources for coaching and investing in sales leaders’ development is crucial to success. It is time that we test the vision, or else how do we understand what’s working, what’s not, or do we need to pivot?” He also highlighted the importance of reflection and thorough research before making major changes.

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Pivot Strategies and Technology to Master Sales Digital Transformation

Crunchbase

In the last few months, endless sales teams have gone remote and learned to depend more consistently on digital tools. Our research has found that now around 84 percent of sales professionals missed their quota in 2020. Automations are a great tool for empowering your employees. The Rise Of The Digitally Conscious Customer.

Pivotal 105
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The Adapter’s Advantage: Hannah Ajikawo on How Enablement Can Help Improve the Buying Experience

Allego

And Ajikawo shared her thoughts on the pivotal role technology plays in bridging the gap between sellers and buyers, emphasizing the importance of leveraging data-driven insights and AI to personalize the buying experience and streamline the sales process. Ajikawo’s insight extends beyond just identifying the problem.

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COVID-19 accelerates expected B2B sales trends

Sales and Marketing Management

The objective is to identify how decision makers continue to learn and pivot their operations in the age of COVID-19. Further, digital self-service tools are increasingly attractive to B2B customers, with live chat the highest-rated channel for researching suppliers and mobile app ordering up by 250% pre-COVID.

Trends 156
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Measuring the Success of Hyper-Personalization Strategies in B2B Sales

BuzzBoard

By considering different methods and metrics to assess hyper-personalization success, data-enriched insights inform pivotal business decisions. McKinsey & Company’s research elucidates that personalization can curtail acquisition expenses by up to 50%, while enhancing revenue by 5-15%.

B2B 52