programs 
Sales and Marketing Management
JANUARY 17, 2023
Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation. The post Your Incentive or Loyalty Program Can Get Smarter appeared first on Sales & Marketing Management.
Sales and Marketing Management
MARCH 25, 2024
Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success. The post Ingredients for a Successful Sales Incentive Program appeared first on Sales & Marketing Management.
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SalesFuel
MARCH 26, 2024
But since they can’t, the next best thing may be to reengineer your sales training program. How to Reengineer Your Sales Training Program Before you begin to adjust the details of your sales training initiatives, take time to study your rain makers. Remember that detail as you reengineer your sales training program.
The Pipeline
AUGUST 26, 2020
As a result, the Hippo Video team and I created a unique program to integrate both into your prospecting success. The REAL Voicemail + Program , is a free program designed to expand your prospecting toolkit and success. Learn how with the REAL 7-day free VOICEMAIL+ program. And when you finish, send me a video!
Speaker: Daniel Quick, Head of Customer Education, Asana
Every day, customers are faced with a multitude of different, often competing, priorities and your training program is no exception. That’s why Asana’s products and programs regularly feature a dash of whimsy and seek to delight customers at every turn.
Sales and Marketing Management
JANUARY 2, 2024
There are several benefits to creating a scholarship program. The post Cultivating Talent: A Guide to Starting a Scholarship Program for Your B2B Company appeared first on Sales & Marketing Management. Here’s why your B2B company needs one.
Sales and Marketing Management
SEPTEMBER 16, 2022
Just as gift cards surged in popularity when the pandemic sent a majority of workers to home offices, incentive points programs also found new audiences. The post Turnkey Programs Meet Demands of the Times appeared first on Sales & Marketing Management. Respondents to a survey […].
Advertiser: ZoomInfo
In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Speaker: Skilljar Experts
The best onboarding programs have a super power: they’re constantly improving. What we've learned and how we're constantly improving our onboarding program. How digital resources can support your onboarding program. In our upcoming webinar, we’re going to share these learnings with you. Register now to reserve your spot!
Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly
Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options. Why customer success and scaled education programs go hand-in-hand. Tune in to learn: How and when to blend on-demand and instructor-led training.
Advertiser: ZoomInfo
But none of this is possible without the most important element of a successful ABM program: good data. Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates.
Advertiser: ZoomInfo
Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.
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Reconstructing your Product Sales Training program will require a hybrid approach, an approach that includes an online/on-demand Product Sales Training platform. This five-minute read covers the questions you’ll need to consider, and the strategic plan you will want to execute, including: The value of an online product training platform.
Advertiser: ZoomInfo
talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. So, what does ABM look like in 2022? Instead of wading through a series of vague “how-to kick-start your ABM strategy!” In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%.
Advertiser: ZoomInfo
While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process.
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