How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies
Nutshell
JUNE 5, 2020
This phenomenon is known as the “ Curse of Knowledge ”: When you encounter information that you’re familiar with—like a beaten-to-death professional title ( *cough* self-described “thought leaders” *cough* ), or a scripted sales message—your brain instinctively “doesn’t wanna know,” because you’ve encountered the same data before.
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