The ROI Guy

SEPTEMBER 21, 2010

IDC has just completed their annual Tech Marketing Benchmarks Survey, and the news is good for tech marketing teams. The latest survey (completed 9/10) reveals that large technology vendors have increased their marketing budgets by 3.7% The bad news for marketing leaders is that although the 3.7% market spending growth.

Revenue 40

Revenue Marketing Vendor Survey 40

Pointclear

JULY 10, 2012

Here are the results for Q1, 2001 through Q2, 2012: The numbers say the following to me: Leads trend in the direction of GDP. So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. When the GDP is up, the lead rate increases, and vice-versa.

Lead Generation 150

Lead Generation PointClear Leads Marketing Qualified Lead 150

Pipeliner

OCTOBER 18, 2019

In fact, an analysis from McKinsey shows that “long-term firms added $7 billion more in market capitalization on average than other firms between 2001 and 2014.” They reviewed more than 600 companies across the period ranging from 2001 to 2015. Develop an Agile Approach. As the economic cycle changes, so do customer needs.

Coaching 72

Coaching Salary Face-to-face Policies 72

Revegy

AUGUST 27, 2020

Growing Revenue: Pause or Push Forward? However, after every recession, the Harvard Business Review, McKinsey, Bain, and other management consultants publish research showing that leading companies leverage economic volatility to move faster, innovate more, and take market share from competitors. Focus on maintaining the status quo.

Outsourcing Services 52

Outsourcing Services Lead Rank Lead Scoring Webinar Metrics 52

Janek Performance Group

SEPTEMBER 22, 2021

So why do so many sales reps continue to sell like they were in 2001? Second is buyers have more access to information and are better informed about their options, pricing, and available products in the market. The sales process requires it to be integrated with both marketing and customer support.

Hiring 118

Hiring Call-back Training Up-Sell 118

Pipeliner

FEBRUARY 15, 2019

This problem has existed as long as there have been communal workplaces, and it was studied between 2001 and 2002 in an Aspen Institute survey conducted on a group of MBA students. Professional development in sales and marketing has a similarly checkered ethical history. It wasn’t warp-speed market disruption.

Lead Rank 69

Lead Rank Lead Scoring Government ACT 69

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

JULY 5, 2011

In prior recoveries, it has been Enterprise Software that has led the way, as organizations sought an edge in productivity to capture recovery revenue opportunities. Although Gartner’s predictions bode well for IT vendors, IT buyers have fundamentally and permanently changes since the bursting of the tech bubble in 2001.

Telecommunications 73

Telecommunications Enterprise Enterprise Vendor 73

Xactly

JUNE 20, 2018

As the market races to deliver AI products targeted at sales users, it’s just a matter of time – a few years, if not a few months – before AI becomes a trusted part of the sales professional’s daily technology stack, giving useful advice and admonitions throughout the rep’s day.

Data 61

Data Webinar Metrics Compensation Enterprise 61

The Spiff Blog

SEPTEMBER 16, 2022

Without further ado let’s jump into the latest edition and meet some of our favorite Spiffers: Rachel Cravit, Marketing Content Writer. Rachel is an experienced content writer/marketer, specializing exclusively in B2B SaaS for the past 4 years. She’s excited to join Spiff’s marketing team! Matt Gahr, Chief Revenue Officer.

Meeting 75

Meeting Top of Funnel Travel Engineering 75

Igniting Sales Transformation

JULY 18, 2018

help our customers meet the changing market demands). had been providing skills training since 2001 and about five years ago, Dan made the decision to lead 2Win! which, by the way was about the time this shift in the market was beginning. Techniques to improve company revenue and profit. It’s interesting, 2Win!

Vendor 76

Vendor Software Software Video 76

SalesLoft

JANUARY 31, 2019

Concur, one of the oldest SaaS companies , only moved from selling CD-ROMs and traditional on-premise software licenses to a SaaS model in 2001. It became both economically feasible and technically possible to set up an inside sales team to sell to mid-market and SMB customers. Other selling motions will have a similar formula.

Top of Funnel 53

Top of Funnel Face-to-face Software Software 53

The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Harte Hanks 45

Harte Hanks ROI Marketing Social Media 45

OnePageCRM

MARCH 8, 2017

But we really need to look at the total revenue for each price point. So you conclude that the optimal price for your product is $10 since it has the highest revenue. Out of $450 in potential revenue, you capture only $150 and there’s $300 in what we call consumer surplus. The Book + Videos ($79) Units: 104; Revenue: $6,296.

Discount 55

Discount Lead Rank Top of Funnel Enterprise 55

The ROI Guy

FEBRUARY 14, 2011

Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts. As financial due diligence is a requirement, each marketing investment comes under more scrutiny for ROI measures, and understanding the true bottom-line impact of social media marketing becomes a requirement.

Social Media 60

Social Media ROI Media B2C 60

The ROI Guy

FEBRUARY 15, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

Social Media 45

Social Media ROI Media B2B 45

The ROI Guy

MAY 4, 2006

Technology Sales & Marketing - Party Like its 1999? A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? But these growth figures are still a far cry from the pre-bubble burst years of 1999 through 2001, where double digit growth was the norm.

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

JANUARY 20, 2011

To address this growing market opportunity, Alinean developed the EMC SMB Virtual Solutions Advisor, a TCO calculator at the heart of this new SMB virtualization marketing campaign. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Your Sales & Marketing Ready to Do Business with F.

ROI 40

ROI Social Media Media Campaigns 40

The ROI Guy

DECEMBER 9, 2010

Using an Alinean powered ROI calculator, he explained how customers can combine the cloud with existing applications and infrastructure, achieving IT cost savings, flexibility and an ability to get ideas to market rapidly. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

DECEMBER 23, 2010

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

ROI 40

ROI Social Media Face-to-face Survey 40

The Ultimate Sales Executive Resource

NOVEMBER 19, 2008

Sales performance measured with company results As the role of a sales force is to generate revenue for a company, and it is furthermore easy to measure, it is a frequently observed practice to use revenue as the primary performance indicator of the sales force. Admittedly, the book was published in 2001.

Top of Funnel 40

Top of Funnel Funnel Territories Revenue 40

The ROI Guy

JULY 15, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

ROI 40

ROI Social Media Media B2B 40

Hubspot Sales

JUNE 26, 2019

Think of product-market fit as the moment when “your customers become your salespeople.” Daniel Ek, CEO of Spotify, recognized that many of the necessary pieces for product-market fit were already in place when music-sharing platform Napster collapsed in 2001 following allegations of copyright infringement.

Industry 101

Industry Marketing How To Face-to-face 101

The ROI Guy

JANUARY 25, 2011

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 49

ROI Buying Cycle Social Media Webinar Metrics 49

The ROI Guy

MAY 6, 2010

New Customers in Q1 2010 Alinean has been selected to develop and power value-based sales and marketing campaigns for Wipro , PGI , CSC , CiRBA , MokaFive , Shoretel , Informatica and OfficeMax. Tom’s ROI and TCO experience began in 1993 with his first entrepreneurial venture, Interpose (acquired by Gartner in 1998).

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

OnePageCRM

MARCH 8, 2017

But we really need to look at the total revenue for each price point. So you conclude that the optimal price for your product is $10 since it has the highest revenue. Out of $450 in potential revenue, you capture only $150 and there’s $300 in what we call consumer surplus. The Book + Videos ($79) Units: 104; Revenue: $6,296.

Strategy 20

Strategy Discount Lead Rank Enterprise 20

Score More Sales

JANUARY 9, 2011

Sales Tips and Strategies to Grow Revenues. The New 100 / 100 Project for Entrepreneur Revenue Growth. Recently we read about an amazing woman, Sramana Mitra , who launched a project to help one million business owners do a million dollars in annual revenues by 2020. Consulting. by Lori Richardson on January 9, 2011. Michelleg.

Revenue 172

Revenue Lead Rank Lead Scoring Ideal Customer Profile 172

The ROI Guy

JANUARY 17, 2011

Alinean calls this new age-of-austerity Frugalnomics, and it forever changes the way B2B sales and marketing needs to connect with, engage and sell to buyers. Good argument that B2B marketing needs ROI. My post, which ran at ww.savvyb2b.com argued that B2B marketing is dull and boring - it lacks personality.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

ROI 40

ROI Social Media Microsoft Media 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times.

ROI 40

ROI Social Media Analysis Microsoft 40

Score More Sales

MAY 17, 2011

Sales Tips and Strategies to Grow Revenues. When Competitors Cooperate, Big Revenues Can Happen. How well do you know others who sell in your niche, your space, your target market? © Score More Sales 2001 - 2012. Consulting. by Lori Richardson on May 17, 2011. example: tid = 123.

Lead Rank 135

Lead Rank Lead Scoring Revenue Conference 135

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. of respondents), and peers (28.7%), especially early in the lifecycle.

ROI 40

ROI B2B Social Media Buying Cycle 40

Score More Sales

JULY 4, 2011

Sales Tips and Strategies to Grow Revenues. Marketers: Should Salespeople ONLY Focus on Closing Sales? “Salespeople should just focus on closing sales, and let the marketers do the rest through automation.” OK, so back to the contest and e-book you can contribute to on marketing automation. Consulting.

Closing 174

Closing Marketing Lead Rank Lead Scoring 174

The ROI Guy

JANUARY 10, 2011

When we look at marketing budgets however, we find that spending is not aligned with this financial decision making criteria in most cases. Most organizations spend much more on branding and relationship management versus value-based sales and marketing initiatives.

ROI 40

ROI Social Media Decision Maker Survey 40

Score More Sales

JULY 29, 2010

Sales Tips and Strategies to Grow Revenues. Growing Revenues for Businesses, Raising Funds for Nonprofits. For me, helping entrepreneurs and small business owners grow their revenues, and helping nonprofits grow funds IS my professional career and main cause. Next post: The Facebook Event for Marketers You Need to Know About.

Nonprofit 120

Nonprofit Revenue Lead Rank Lead Scoring 120

The ROI Guy

OCTOBER 7, 2010

With revenue growth demands returning but budgets still being managed at tightly as ever, even more pressure will be applied in 2011 to do-more-with-less. To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009.

Competition 40

Competition Software Software Networking 40

The ROI Guy

FEBRUARY 4, 2009

Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

Microsoft 40

Microsoft ROI Licensing Social Media 40