The ROI Guy

FEBRUARY 12, 2010

A recent research report on content marketing highlighted why marketing via feature / function / price is extinct, and why connecting personally with skeptical and frugal buyers is more important than ever. o Smaller companies are spending more on their content marketing as a percentage of budget than larger companies.

Buyer 40

Buyer Marketing Survey Comparison 40

The Pipeline

JULY 19, 2011

December 2010. November 2010. October 2010. September 2010. August 2010. April 2010. March 2010. February 2010. January 2010. Rather than discussing how we will be replaced by machines, he outlines the advantage and opportunities presented to B2B sales people in the future.

Pipeline 267

Pipeline Demand Generation Agencies Lead Rank Lead Scoring 267

Crunchbase

SEPTEMBER 21, 2020

According to a Gallup study, about 36 percent of U.S. Since 2010, the number of gig workers has increased by 15 percent. That same study reports that high-skill, high-earning gig workers comprise one of the fastest-growing segments of the freelance workforce. Marketers Like The Letter C. While the U.S.

Penetration 134

Penetration Segment Demographics Benefit 134

The ROI Guy

APRIL 7, 2011

The latest marketing spending survey results are out and the budget news is finally good for technology marketers. According to IDC’s annual “Tech Marketing Barometer Study”, marketing budgets are recovering with strength in 2011, with an expected 8% annual increase over 2010 levels.

Marketing 71

Marketing Social Media Webinar Metrics Media 71

Hubspot Sales

DECEMBER 13, 2022

In today’s climate, companies that aren’t adapting to online sales are missing out on a massive opportunity to better meet customer needs and generate more revenue while still cutting costs. The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy.

Hubspot 84

Hubspot B2C Consumer B2B 84

Pointclear

JANUARY 26, 2012

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose. billion on search marketing for the same purpose.

Media 233

Media Direct Mail netFactor Trade Show 233

Highspot

SEPTEMBER 10, 2020

Additionally, these programs can help reduce turnover: A 2019 Work Institute study found that turnover due to a lack of growth and development opportunities has increased 170% since 2010 — making it a top reason employees leave their jobs. Sales leaders can easily avoid this by providing these development opportunities.

Sales Talent 69

Sales Talent Pipeline Scale Hiring 69

The ROI Guy

JULY 11, 2011

The study reveals that CFOs have more influence than many would expect - authorizing 26% of all IT investments. Marketers and sales professionals can help arm the CIO for success, providing content to help them sell to executives and business stakeholders. To this end, we recommend the following best practices: 1.

Marketing 89

Marketing ROI Proposal Survey 89

Sales Hacker

SEPTEMBER 11, 2020

Imagine having the opportunity to sell into a company like Lyft in 2011. Imagine growing with them on their journey to becoming a publicly-traded company with an $11+ billion market cap. The total addressable market continues to grow and is ripe for selling to, but very few startups reach unicorn status. Funding rounds.

Outsourcing Services 77

Outsourcing Services Scale Vendor Pivotal 77

Partners in Excellence

FEBRUARY 24, 2022

Long time readers will know that every once in a while I need to vent and express my frustration with some of the mindless things we see people doing in sales and marketing. And, inevitably, I will alienate a huge segment in the sales/marketing world. This is one of those posts. In this case, it’s PR Agents and Media Consultants.

Ideal Customer Profile 93

Ideal Customer Profile Promotion Hiring Segment 93

The ROI Guy

NOVEMBER 14, 2011

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.

Case Study 69

Case Study Marketing Proposal Hiring 69

Artesian Solutions

MAY 10, 2018

How to harness intelligence and insight to stay relevant in an oversaturated market. The key to staying relevant in an oversaturated market is being adaptable, creative, and jumping on technological advances that help you find new opportunities, differentiate your service and most importantly of all add value to your customers.

Marketing 40

Marketing Lead Rank Competition How To 40

The ROI Guy

JUNE 3, 2010

Recent reports from IDC and Gartner confirm earlier predictions that 2010 will see a rise in IT spending. spending increase in 2010 compared to 2009, with the largest increases in the government / public sector. Good overview in this article regarding the recovery and where investments are being made for 2010: [link].

Campaigns 40

Campaigns Government Marketing Forecasting 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

The ROI Guy

JUNE 22, 2010

In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. Carone is that “Marketers must “break through the barrier” of simple personalized communications into more relevant one-to-one interactions with customers.”

Case Study 40

Case Study Marketing Buying Cycle Ideal Customer Profile 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The ROI Guy

MAY 3, 2010

The 2010 Gartner / FERF technology study received 482 responses to approximately 50 questions that covered senior finance managers' views of technology. The survey was conducted from late October 2009 through January 2010. More than 74 percent of the respondents were senior financial executives, including CFOs and controllers.

Decision Maker 40

Decision Maker Proposal Marketing Survey 40

The ROI Guy

AUGUST 9, 2010

According to recent survey results, 90% of B2B marketers are actively involved in producing custom content , and are investing some 25% of marketing budgets to custom content creation and promotion. The personalized benchmark can help the buyer understand where they are, and what opportunities you may be able to help the buyer address.

Outsourcing Services 40

Outsourcing Services Marketing Ideal Customer Profile Survey 40

HeavyHitter Sales

SEPTEMBER 25, 2010

. | WHAT GREAT SALESPEOPLE SAY - Harvard Business Review Sales Linguistics Article » September 25, 2010. M y latest book, Heavy Hitter Sales Psychology, is based on interviews with more than five hundred C-level executives that took place as part of the win-loss studies I conduct on behalf of my clients. www.TribalKnowledge.tv

Objections 104

Objections Hiring Vendor Sales Cycle 104

SBI

MARCH 4, 2014

Each week, I’ll interview an executive from one of the top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? We’ve launched a new weekly blog feature. Nancy: Let’s start with the big news. OneSource is now Avention?. Why the change? Nancy: What does Avention do?

Up-Sell 122

Up-Sell Lead Rank Lead Scoring Revenue 122

Hubspot Sales

AUGUST 2, 2018

Love & Other Drugs (2010). A warm-hearted tale of entrepreneurial ingenuity, “Baby Boom” demonstrates that, in business and in life, a setback can be an opportunity in disguise. Part road movie, part character study, the little-seen “Diamond Men” is a gem waiting for rediscovery. Love & Other Drugs (2010).

Film 111

Film Epiphany Insurance Insurance 111

Gong.io

JULY 13, 2022

There are almost 10,000 solutions available within the marketing technology sector alone. There are two factors to consider: your buyers and the market. The next factor to consider is the market. . Evaluate the competition as they’re likely vying for the same opportunity. It’s the same situation for B2B purchases.

Decision Maker 62

Decision Maker Ideal Customer Profile Buyer Software 62

Sales Training Connection

JANUARY 6, 2012

In 2010, hospital mergers and acquisitions were valued at $3.8 With consolidation there is an opportunity to: Reduce duplicated functions to achieve cost savings. Capture larger market shares. As a result, the evidence from research studies consistently show higher hospital prices and profits following consolidation.

Health Care 72

Health Care Lead Rank Strategy Insurance 72

Sales Hacker

AUGUST 4, 2020

When should a company associate with a marketing agency [12:19]. Rizzetta serves on the boards of Marketing EDGE and Iona College and resides in Westchester County, New York with his wife and three daughters. When should a company associate with a marketing agency [12:19]. How to pass the org chart alignment test [10:27].

Outsourcing Services 105

Outsourcing Services Hiring Lead Rank How To 105

LeadFuze

AUGUST 5, 2021

How to Make Sales and Marketing Meetings More Effective and Impactful. Leah Bell is the Content Marketing Specialist for SalesLoft. While you’re there, you can also benefit from the other organized topics from marketing to productivity and more. . Sell) and marketing (Where Marketers Go to Grow) blogs on the site.

Top of Funnel 98

Top of Funnel Hiring Lead Rank Retail 98

Gong.io

NOVEMBER 11, 2019

Since its launch in 2010, the company has grown from its five original founders to over 550 employees and nine offices around the world. Marketing creates a bunch of stuff. You turn on our infrastructure and you can listen to the behavior of the marketing team. Ed is co-founder and CRO of Seismic. The Role of Data in Sales.

Film 48

Film Hiring Buyer Persona Revenue 48

Anthony Cole Training

APRIL 15, 2011

Dont miss "5 Ways That Managers Can Impact Sales This Year in the May-June 2010 SalesforceXP magazine! Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! I presented a keynote today to the Cincinnati Chapter of AMA - American Marketing Association. Tony Cole on TV. Current Articles. |

Hiring 174

Hiring Ideal Customer Profile Sales Qualified Lead Webinar Metrics 174

Pipeliner

APRIL 4, 2018

VW’s 2014 annual report reported revenue this way: “The Volkswagen Group continued its successful course in fiscal year 2014, again generating record sales revenue and operating profit in an ongoing difficult market environment. Companies get away with it because marketers know the power of the word revenue. Fat chance.

Revenue 66

Revenue Company Epiphany Advertising 66

The ROI Guy

JULY 7, 2010

So are the leading characteristics for sales and marketing in 2010. As a marketer, how are you helping demonstrate to customers that solutions are aligned to their given situation / need? The original Forrester study and commentary can be found at: [link].

Microsoft 40

Microsoft Vendor How To Sales Enablement 40

Close.io

DECEMBER 3, 2019

The final section sums up how to sound smart, stay motivated , and concludes with a case study on smart calls. The book covers the modern evolution of selling, how to build relationships so that closing opportunities are always available for you, and still rely on selling the way it’s always been: human-to-human (by becoming a sales sherpa).

Cold Calling 116

Cold Calling Negotiation Sales Qualified Lead Top of Funnel 116

The ROI Guy

JANUARY 10, 2011

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. Although enterprise technology budgets were trending upward, the progression was slight, in 2010 compared with 2009. Monday, January 10, 2011 Let the Good Times Roll?

ROI 40

ROI Social Media Decision Maker Survey 40

The ROI Guy

SEPTEMBER 20, 2010

For sellers of technology solutions, the Frugalnomics focus means that marketing and sales must address IT executive concerns. To match needs, we recommend that technology vendors : help customers understand potential cost savings opportunities that they may not be aware of. 3 position to No.

Survey 40

Survey Salary Margin Proposal 40

Customer Centric Selling

MARCH 20, 2013

A recent study by Marketing Leadership Research concluded that buyers on average are 57% of the way through buying cycles before contacting vendors. The buying behavior we described in Rethinking the Sales Cycle (McGraw-Hill, 2010) has become a snowball rolling down a hill gaining speed and momentum.

Buying Cycle 45

Buying Cycle Training Lead Rank Lead Scoring 45

The ROI Guy

SEPTEMBER 3, 2010

Formally defined, Demand Generation is the use of targeted marketing programs to address four key objectives for B2B marketers: Building awareness of a company’s products and services; Establishing relevance to a prospective buyer/end user; Supporting validation for the purchase; and Mitigating customer concerns.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Demand Generation Targets Lead Rank 40

Sales Training Connection

OCTOBER 21, 2011

In October 2010, McKinsey & Company published an interesting white paper – Getting more from your training programs. Their message was loud and clear that the major opportunities for improvement are related to “before and after issues” and results can only be achieved by the active engagement of senior leadership.

Training 87

Training Exercises Case Study Sales Leadership 87

The ROI Guy

DECEMBER 9, 2010

Thursday, December 09, 2010 Seeing ROI in the Cloud? Indeed, early cloud computing case studies reveal the potential for better cost savings, scalability, agility, performance and more. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Social Media Media B2B 40

The ROI Guy

JULY 19, 2012

Understanding how the mind uses both, and the inherent biases involved, can help you create better marketing content and sales presentations, drive better engagement and win more favorable decisions, faster. In fact, studies show that on average, we are 2x more likely to avoid risk than pursue gains.

Buyer 87

Buyer Proposal Ideal Customer Profile Competition 87