Your Sales Management Guru

JANUARY 3, 2012

Your 2012 Sales Plan. It’s a little late to begin planning your 2012 Sales Plan, but in a conversation last week with a reader of this blog, I realized there maybe others who have not formalized their 2012 plan. 2.1.5 Key measurements (Market share, profit, growth, etc). 3.1.5 Market Share.

Hiring 70

Hiring Collateral Lead Rank Trade Show 70

SocialSellinator

AUGUST 28, 2023

Table of Content List of the Top San Francisco Full-Service Digital Agencies Overview of the Bay Area as a hub for digital marketing Is It Worth Using a Marketing Agency? What Can a Marketing Agency Do for Me? What are the digital marketing services offered by the top marketing agencies?

Paid Content 88

Paid Content Social Media Marketing Lead Rank 88

Increase Sales

JANUARY 1, 2012

Today is the first day of 2012. Additionally when reviewing the goals for my business, I was very pleased to see the growth in my marketing efforts and how that supported the revenue increase. A study by the Marketing Profs reaffirmed this approach of content marketing is now being further adopted by B2B businesses.

Infusion 88

Infusion Penetration Education Distribution 88

Fill the Funnel

DECEMBER 12, 2012

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. Minimize Your Workload and Maximize Your Sales with Web Tool Automation. Which web tools deliver results for each task. All Rights Reserved.

Webinar Metrics 112

Webinar Metrics Sales Tools Tools Top of Funnel 112

Increase Sales

NOVEMBER 12, 2012

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention.

Social Media 139

Social Media Media Marketing Small Business 139

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MAY 28, 2013

For midsize companies there was no shortage of ideas, examples, and tools to help any company improve marketing, sales, and procurement. Six ideas I found to be most helpful for smaller and mid-market companies: Multiple Ways to Learn. Marketing Study Update. Procurement Study. Big Data Integrated.

Company 208

Company Film Study Lead Rank 208

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FEBRUARY 7, 2013

But time and again, we get bombarded with interruptions, alerts, tools, and technology. The cost of interruption is high – it can take up to 23 minutes to get back to a task after being interrupted, according to a 2008 study done by Gloria Mark of the University of California, Irvine. Three Tech Traps to Avoid: Tool Overwhelm.

CRM 238

CRM Outbound Tools Study 238

The Pipeline

SEPTEMBER 30, 2011

RTV - High Execution TV Archive Select Month March 2012. February 2012. January 2012. 23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons.

Small Business 253

Small Business Small Business Pipeline Marketing 253

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AUGUST 6, 2012

Nearly 80% of companies polled in a new Big Data study find CRM ineffective at helping find external company information. These were some of the big findings by the report titled, CSO Insights 2012 Impact of Data Access on Sales performance Report: Why Big Data Should Be a Big Deal for Sales , sponsored by Lattice Engines.

Data 197

Data CRM Survey Study 197

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JUNE 26, 2012

Even if a percentage of your customers are on social tools and platforms now – you need to be there as well. There are many cloud-based tools to help grow your visibility, do niche research, and learn more about your existing and prospective customers. If you don’t have time, you can hire help through some amazing web tools.

B2B 183

B2B Lead Rank Lead Scoring Hiring 183

SBI Growth

OCTOBER 31, 2013

The statistics I share below are from SBI’s 2012 Sales & Marketing Research. You will have access to guides, templates and tools. These tools will help you excel in your current and future sales positions. But the time studies SBI has conducted have revealed more noble culprits (See Exhibit B). of a rep’s time.

Lead Rank 324

Lead Rank Lead Scoring Referrals Trade Show 324

The ROI Guy

SEPTEMBER 7, 2011

Being provocative is a sales and marketing requirement in order to get your fair share of deals in 2012, this according to the annual B2B Buyer’s survey of Demand Creation Specialists (DCS). Proactively, buyers need to be convinced that the status-quo is not adequate, and that there is a cost-of-doing-nothing.

Survey 72

Survey Case Study ROI Proposal 72

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NOVEMBER 22, 2013

On October 7, IBM released their annual CxO study identifying opportunities for C-level executives in companies of all sizes. Since we talk about midmarket companies here, I’ll focus on the results from the midmarket portion of the study. See the whole study here. Also of interest: IBM State of Marketing Study 2013.

Study 216

Study Influencer Lead Rank Lead Scoring 216

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DECEMBER 7, 2012

The study was researched by Leads360. Some ideas you might want to think about heading into 2013: Do you have an inbound marketing tool or set of tools to help attract buyers? In addition to the tool(s), do you have a documented process on how to review and rate the leads that come in?

Leads360 225

Leads360 Closing Inbound Outbound 225

The ROI Guy

NOVEMBER 30, 2011

The continued economic uncertainty may define 2012, as “Frugalnomics” remains in full effect driving companies to be more spendthrift and risk adverse. To better manage spending and risk, finance is playing a more active role in most purchase decisions, this according to a recent study by CFO Magazine. corporate executives.

ROI 79

ROI Vendor Survey Proposal 79

The ROI Guy

NOVEMBER 30, 2011

Solution providers that can help facilitate this ever more difficult process will have an advantage in 2012. This can be done best via research and case studies, helping the buyer realize that others are experiencing similar pains, that these issues are a priority, and that solutions exist to meet the challenges.

Case Study 70

Case Study Comparison Decision Maker ROI 70

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point — Christopher notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

CRM 178

CRM Sales Qualified Lead Marketing Social Media 178

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MAY 23, 2012

Recently I spoke to Ron Kline, Director of Marketing for IBM’s Midmarket Division. Ron reminded me of the Chief Marketing Officer global study that was compiled after interviewing 1,700 CMOs about many of the issues the Smarter Commerce program works to tackle: How the social ecosystem can work well to support retail organizations.

Loyalty 201

Loyalty Retail Customer Lead Rank 201

SBI Growth

SEPTEMBER 9, 2012

Last week at Content Marketing World, the Chief Marketing Officer of IBM was asked; What’s the top skill that marketing organizations need to master to be successful? Today's marketing is driven off the written word. In a content driven world, if your marketing team cannot write well, you will not be successful.

Lead Generation 306

Lead Generation Outsourcing Services Lead Rank Lead Scoring 306

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DECEMBER 21, 2012

Earlier this year, IBM published the results of a study that was done by Forrester Research about how today’s empowered customers are thinking, and the importance of really knowing your customer. The study was called Empowered Customers Drive Collaborative Business Evolution. This study was done by interviewing nearly 400 U.S.

Customer 196

Customer Hotels Lead Rank Lead Scoring 196

SBI

OCTOBER 10, 2017

Having spent 100% of my time studying the SalesTech market for the past 8 years, you can imagine how excited I am to be the one to launch the world’s first comprehensive benchmark study to track SalesTech usage trends over time. So are Sales, Sales Ops, Marketing, and Marketing Ops leaders. Nancy Nardin?

Survey 139

Survey Sales Enablement Trends Conference 139

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APRIL 16, 2012

What questions do the leaders in your company have about smooth connections between marketing and sales? What tools are helping the profession of selling? I’m excited about the case studies and actual end-users who will be sharing success stories all day long for 2 days. Questions about on-boarding new reps? Comp plans?

Inside Sales 189

Inside Sales Lead Rank Lead Scoring Case Study 189

Score More Sales

APRIL 16, 2012

What questions do the leaders in your company have about smooth connections between marketing and sales? What tools are helping the profession of selling? I’m excited about the case studies and actual end-users who will be sharing success stories all day long for 2 days. Questions about on-boarding new reps? Comp plans?

Inside Sales 189

Inside Sales Lead Rank Lead Scoring Case Study 189

Pointclear

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Click to start video at this point —Chris notes the importance of the maturing of social media marketing in the last year by saying, “It’s no longer a hobby.

CRM 133

CRM Sales Qualified Lead Marketing Social Media 133

The ROI Guy

JANUARY 15, 2013

Executives continually point to the need for Sales and Marketing to align, with 90% of Senior Marketers indicating to Forrester that indeed alignment is a high or very high priority. However, the story is quite different when Marketing is asked about their own priorities. It’s not on Enablement.

Lead Rank 73

Lead Rank Lead Scoring Marketing Marketing Qualified Lead 73

Increase Sales

SEPTEMBER 1, 2012

Local is where many of us small businesses market and sell. Social media, we all have heard about this marketing channel, is here to stay. For some small business owners they have embraced this marketing approach while others have only put their big toes into it and others ignore it possibly thinking it will go away.

Social Media 153

Social Media Media Marketing Small Business 153

SBI Growth

JANUARY 18, 2013

This post includes one tool to think more strategically about a part of the business. It is to align the talent to where the market will be in 2014. The sales force is tentative - 2013 will be a repeat of 2012. The tool shown below shows a quick assessment of Return on Investment. But they should. 2014 and Beyond.

Retention 292

Retention Compensation Ideal Customer Profile Channels 292

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MARCH 26, 2013

Mid-sized companies need better tools to help understand what customers need and want. It went on to say that many midsize businesses still rely on traditional, non-integrated customer management, sales tracking or marketing systems. An Experian study found that 23% of data in a company’s database is incomplete or inaccurate.

CRM 235

CRM Guidelines Data Compensation 235

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MAY 10, 2013

We included it because I’m crazy about LinkedIn as a sales tool, and because LinkedIn and I go way back – nine years, in fact. What I liked about LinkedIn then is what I continue to like about it as a tool for those in business -. I’m glad that it was figured out along the way, because LinkedIn is my go-to-tool.

LinkedIn 206

LinkedIn Lead Rank Hiring Webinar Metrics 206

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SEPTEMBER 6, 2012

Meeting and listening to Guy Kawasaki here at the IBM Smarter Commerce Global Summit for mid-market and enterprise companies is like coming full circle. Mid-market organizations, somewhat resistant or reluctant to further explore social selling have a huge opportunity ahead of them. - Holy Kaw! Achieve Trustworthiness. -

Influencer 187

Influencer Case Study Enterprise Enterprise 187

Sales Hacker

DECEMBER 29, 2022

So why did HBR declare the solution selling methodology dead in 2012? Buyers in 2012 had come a long way from the buyers of the 1980s. Chances are good they know what solutions are on the market — and have likely done an enormous amount of research on you and your competitors by the time you reach them. SDRs on demo calls.

Solutions Selling 113

Solutions Selling Exact Buyer Sales Methodology 113

SBI Growth

JANUARY 21, 2013

Remember how unsure you felt at the beginning of 2012? 5 years ago, the two black boxes of reliable data were Sales and Marketing. Today, marketing has dramatically changed. Armed with Marketing Automation Software, CMOs are tracing new customers back to their campaigns. The storm clouds have passed.

Face-to-face 244

Face-to-face Vendor Decision Maker Inside Sales 244

Carew International

MAY 16, 2019

One under-utilized tool is empathy. It is an employee’s market and sales leaders everywhere are feeling the challenge of finding and keeping good sales professionals. According to a study cited in Forbes , “ 66% of employees say they would ‘likely leave their job if they didn’t feel appreciated.’

Sales Leadership 68

Sales Leadership Loyalty Lead Rank Lead Scoring 68

The ROI Guy

OCTOBER 26, 2012

For the typical IT decision, the average number of stakeholders has risen steadily from five per average decision in 2010, to over 7 in 2012. To address the issue, you have to arm your sales professionals with the tools and content to make communicating and quantifying your value to prospects, and to do so for each unique stakeholder.

Marketing 65

Marketing Decision Maker ROI Proposal 65

No More Cold Calling

MAY 30, 2013

Only 63 percent of sales reps met quota in 2012, according to the 19th annual CSO Insights Sales Performance Optimization study , the same number as the previous year. And when our sales and marketing teams work together effectively, that’s an unbeatable combination. percent higher than last year, with plans for 12.2-percent

Quota 214

Quota Meeting Sales Qualified Lead Cost per Lead 214

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APRIL 10, 2013

You’ll find excitement in my words, because to be around hundreds of like-minded people who could talk about sales leadership, tips, tools, efficiency, and share research findings – well – it is THE place I love to be. Bob shared research from their 2013 Inside Sales study. look inward for change].

Inside Sales 197

Inside Sales Sales Leadership Hiring InsideSales 197

The ROI Guy

JANUARY 6, 2012

The New Year’s cheer didn’t last long for IT, as Gartner was quick to lower its global technology spending forecast, barely a week into 2012. Looking beyond 2012, Gartner also estimates continued headwinds, lowering future forecasts for 2015 downwards to 5% growth from earlier 5.4% growth forecasts. predictions.

Case Study 72

Case Study Marketing Comparison Forecasting 72