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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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The Biggest Mistake a Marketing Leader Can Make in 2013

SBI Growth

SBI’s CEO Greg Alexander, was recently quoted in Hubspot’s “ 20 Marketing Trends & Predictions for 2013 & Beyond ”. CEO’s are paying more attention to marketing’s contribution and are holding them accountable for revenue generation.”. Marketing leaders need to drive a strong impact to show a return on investment.

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Sales Ops Resolution: Build Market-Focused Territories in 2013

SBI Growth

Make a New Year’s resolution to build territories that are market-centric in 2013. How Market Focused Are Your Territories? If this hasn’t been done recently, get with Marketing and get it done. Let the Market Decide. Resource allocation needs to be done with science. We talked about his priorities for 2013.

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Direct Content Marketing is Born – Prepare for 2013

SBI Growth

The biggest impact to acquiring new customers in 2013 will be Direct Content Marketing. This is the adoption of Content Marketing principles into outbound direct marketing. Direct Content Marketing is born. Content Marketing works. Demand Generation - Comprehensive View of Content Marketing.

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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Top 4 Resources Elite Sales Leaders Rely On

SBI Growth

You just received your quota for 2013. Excellence in 2013 starts with you. Are you utilizing all the external resources you have available? They tap into external resources and get multiple perspectives. You have untapped 3 rd party resources that can help close the gap. These resources are: Your Customers.

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Good Reads for B2B Marketing - 6 Marketing Trends to Watch in 2013

Pointclear

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 6 Marketing Trends to Watch in 2013: New Research. Via OpenView Labs. Via Social Media Examiner.

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