SBI Growth

OCTOBER 4, 2013

To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. The review presents findings from SBI’s market research in 2013. Gain access to guides and tools to help you make the number in 2014. Market Growth: Often the basis of quota-setting for rapidly growing markets or products.

Quota 306

Quota Ideal Customer Profile Territories Demographics 306

SBI Growth

JULY 25, 2013

Have you started thinking about 2014? The best-in-class marketing leaders have already started planning for next year. They follow an annual planning process that starts in July with a Marketing Productivity Benchmark. A productivity benchmark assesses the marketing organization’s capabilities – its strengths and weaknesses.

Outsourcing Services 257

Outsourcing Services Lead Rank Buyer Persona Lead Scoring 257

SBI Growth

JULY 1, 2013

You see visions of making your 2013 and 2014 sales number. 1) Sales / Marketing Budget Spend Shifts. Examine the overall sales/marketing budget spend left for 2013. It’s possible you need to dip into your 2014 budget as well. However, if you execute, this budget reallocation will pay off in spades during 2014.

Salary 267

Salary Epiphany Top of Funnel Revelation 267

SBI Growth

OCTOBER 14, 2013

The annual CMI/MarketingProfs B2B Content Marketing Benchmarks study validates the move toward Content Marketing. Marketing leaders understand that content marketing is King. We are seeing marketing budgets increasing the content development line item. What is the Internal Content Marketing Offering?

Demand Generation Agencies 316

Demand Generation Agencies Marketing How To Face-to-face 316

Sales and Marketing Management

OCTOBER 5, 2014

Issue Date: 2014-10-06. By recognizing and embracing its power, marketers can transform the very nature of business and engagement and deliver their customers to new worlds of excellence. Author: Tim Minahan, CMO, SAP Cloud. Teaser: Social media is big and it’s only getting bigger. read more'

SAP 290

SAP Social Media Customer Media 290

The Pipeline

JANUARY 2, 2014

As the first post of the years, I thought I would set the tone for the blog and hopefully sales in 2014. A cute marketing term that elevated the noise created by Sales 2.0, This often leads to the reality that the best potential buyers, those will benefit and deliver revenue as a result, are not in the market. Happy New Year!

Demand Generation 295

Demand Generation Demand Generation Targets Sales Cycle Comparison 295

Score More Sales

DECEMBER 16, 2013

This brings up the first issue you need to think about in 2014 – are you and your company in all the right places online so that potential buyers will find you? People often say that this makes their market too small – instead it helps create clarity and someone will remember those who specialize in this space. Close More Deals.

Lead Rank 256

Lead Rank Lead Scoring Ideal Customer Profile LinkedIn 256

Zoominfo

JUNE 25, 2019

Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance. Here are some statistics for you to pay attention to: 62% of organizations rely on marketing and prospect data that’s up to 40% inaccurate. Key Takeaways About B2B Database Marketing.

B2B 213

B2B Data Marketing Buyer Persona 213

SBI Growth

JULY 21, 2013

Customers are suffering. When will Sales catch up with Marketing? CMO’s can help sales make the number in 2014. Marketing Leaders Guide the Way. A strength of the marketing discipline is a natural thirst for buyer insights. A-Players typically have an acute sense for the needs of their customers.

Marketing 335

Marketing Top of Funnel Decision Maker Infusion 335

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

Influencer 153

Influencer Marketing Hubspot B2B 153

SBI Growth

MARCH 26, 2013

In a recent post , we talked about are you Mr. CMO or VP of Marketing keeping pace with the market. These are the questions we hear most often in marketing organizations. Let’s assume for today’s conversation you have the performance conditions for a level 5 marketing organization. Do I have the right team? How do I know?

Marketing 285

Marketing Scale Analysis Sales Qualified Lead 285

Sales and Marketing Management

FEBRUARY 8, 2021

“Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

Marketing 120

Marketing B2C Account Based Marketing B2B 120

Sales and Marketing Management

OCTOBER 13, 2014

Issue Date: 2014-09-01. Teaser: In his new book “Summit: Reach Your Peak and Elevate Your Customers’ Experience,” F. “Entrepreneur of the Year” finalist, ties business success to elevating the customer experience. Scott Addis, an experienced business executive and recent Inc. read more'

Customer 250

Customer 250

Increase Sales

JANUARY 1, 2014

Sales Training Coaching Tip: This eBook, Beyond-SMART-Goals-2014-eBook , (free download) is what promoted the email exchange, refer to page 11. One executive coaching client let me know yesterday she was just one person short of her business growth marketing goal to have 500 LinkedIn connections. Monday – Marketing.

eBook 128

eBook Coaching Intent Influencer 128

Sales and Marketing Management

OCTOBER 6, 2014

Issue Date: 2014-09-01. Teaser: A lot of B2B companies talk about improving the customer experience -- and for good reason. Recent research shows that when customers have a bad sales experience, seven out of 10 times it takes months if not years to repair the business relationship. Author: Paul Nolan. read more'

Customer 266

Customer B2B Research Company 266

Sales and Marketing Management

AUGUST 26, 2014

Issue Date: 2014--08-27. Teaser: Current customers have already shown they need your product or service and want to buy from you. Current customers have already shown they need your product or service and want to buy from you. Author: Carter Hinckley and Corey Torrence. read more'

Revenue 244

Revenue Customer 244

Sales and Marketing Management

AUGUST 29, 2018

Author: John Larson How many times has one of your customers approached you with an issue or a problem? Often, we find ourselves threatened or at least uncomfortable when a customer approaches us with a complaint or some of other form of problem. Stated somewhat differently, customer problems are opportunities in disguise.

Customer Service 270

Customer Service Customer Loyalty Chemicals 270

Sales and Marketing Management

JUNE 1, 2018

Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? If you’re a good storyteller, your customers will never feel that way.”. But where to begin? Stories get a revival.

Marketing 226

Marketing Telemarketing Scale Education 226

Your Sales Management Guru

JULY 14, 2014

2014-15: How will you stand out in the marketplace? Embedded as one of the key components in the marketing segment was building a vertical market using Cloud solutions to increase sales velocity, one of the sub-elements was using Thought Leadership Marketing to help you stand out in the marketplace. About the Author.

Lead Rank 80

Lead Rank Lead Scoring Microsoft Face-to-face 80

Sales and Marketing Management

OCTOBER 8, 2014

Issue Date: 2014-09-01. Teaser: Most companies make a critical mistake when classifying accounts by considering those that currently spend the most money as their best clients. Sales consultant Colleen Francis emphasizes that not only are all accounts not created equal, the ones currently spending the most money are not necessarily your best.

Customer 218

Customer Account Company Sales 218

Your Sales Management Guru

SEPTEMBER 23, 2013

First Quarter 2014. But as budget planning begins and business strategies begin to be set, it is your responsibility to be ready for 2014. 1. What are your revenue objectives by each quarter for 2014? d. Review your marketing/sales operational teams. 7. What will be your “theme” for 2014?

Scale 80

Scale Compensation Hiring Lead Rank 80

Increase Sales

DECEMBER 30, 2013

Someone had to invent a word that combines mobile marketing with social media. ” And given that much of mobile marketing is local as well, then this word, mocal, also works. Mobile marketing is the now and the future if you believe these statistics (Source Chris Warden ): Four out of five shoppers use smart phones to shop.

Social Media 139

Social Media Marketing Media Outbound 139

Increase Sales

OCTOBER 29, 2013

As I have written countless times, the purpose of marketing is to attract attention and begin to build relationships. And the goal is to make a friend and to be asked back for that essential, down to business, first one on one meeting; have your potential customer walk through your brick and mortar store or give you a call.

Marketing 137

Marketing Small Business Small Business Promotion 137

SBI

JULY 23, 2013

What if you were given notice today, that your sales plan will double in 2014? You will not be allowed to hire new reps, or rely on new products or new markets to hit the number. It would be insane to think your team can sell twice as much next year as you do this year, with the same number of reps, same products, and same markets.

Revenue 121

Revenue Vendor Hiring Sales Tools 121

Sales and Marketing Management

APRIL 29, 2014

Issue Date: 2014-04-30. Teaser: Delivering the best possible customer service requires employees to move beyond simple compliance of workplace rules and become truly committed to the jobs they do. Author: Bill Sims. Here's what that looks like and one sure ingredient for getting there.

Customer Service 176

Customer Service Customer 176

SBI Growth

OCTOBER 3, 2013

Planning for 2014 requires a fresh look at the metrics that will determine success. As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. In 2014, communicating with buyers is easier and quicker than ever.

Top of Funnel 326

Top of Funnel Sales Qualified Lead Ideal Customer Profile Referrals 326

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). A 2014 study revealed that the ten most socially connected brands saw 31% greater revenue growth than the least connected brands. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. Not measuring ROI.

Social Media 147

Social Media Media B2B Marketing 147

Increase Sales

DECEMBER 1, 2014

Wouldn’t it be nice if you could be the Sorcerer’s apprentice and cast marketing spells that would immediately have your ideal customers ringing your phone off the hook or streaming into your brick and mortar store? For me the best magic spell has been article writing or what is also known as content marketing.

Marketing 131

Marketing Small Business Small Business Sales Qualified Lead 131

SBI Growth

JULY 30, 2013

Changes in marketing organizations today are accelerating at a greater pace than ever before. This is the time of year when Marketing leaders start mapping out 2014 changes. Making the Number in 2014 starts now. Are your marketing campaigns generating the desired return on marketing spend? Background.

Lead Rank 325

Lead Rank Penetration Collateral Analytics 325

Zoominfo

SEPTEMBER 22, 2023

At its core, intent data helps marketing and sales teams identify the companies and individuals most likely to make a purchase, especially in the near future. The more up-to-date information you can see on your future customers, the better equipped you’ll be throughout the entire sales process, which is why we focus on real-time intent.

Intent Data 130

Intent Data Buyer Intent Intent Data 130

The Sales Hunter

FEBRUARY 11, 2014

Find better customers. Just because a customer shows interest doesn’t make them a customer. Too many times salespeople wind up staring at price cuts as what they see as the only viable option to close a sale, and it’s all because they’re dealing with bad customers. Here is the first one: 1.

Ideal Customer Profile 210

Ideal Customer Profile Customer Face-to-face Prospecting 210

Sales and Marketing Management

MARCH 27, 2014

Issue Date: 2014-03-28. Teaser: Despite the attractiveness of shifting the risk to the vendor – pay-per-lead (PPL) programs can, and usually do, backfire on the customer. Despite the attractiveness of shifting the risk to the vendor – pay-per-lead (PPL) programs can, and usually do, backfire on the customer.

Leads 153

Leads Marketing Qualified Lead Vendor Marketing 153

SBI Growth

SEPTEMBER 4, 2013

Your marketing strategy is not just about making the number this year. Great CMO’s set a strategy to make the number in 2014 and beyond. As the CMO you’ve done everything you can without the use of marketing automation. You now have the support of the CEO to modernize the marketing organization. Why would they?

Hiring 303

Hiring Sales Qualified Lead Lead Rank Lead Scoring 303

Sales and Marketing Management

NOVEMBER 6, 2014

Issue Date: 2014-11-07. Author: Gregg Hano, CEO of Mag+. Teaser: A highly customizable app that allows your team to pick and choose which videos to launch or what sequence of features and benefits to showcase is a huge advantage over typical PowerPoint or Keynote slides. Here are some tips to make your apps shine.

Customer 196

Customer Video Benefit Sales 196

Score More Sales

AUGUST 23, 2013

This came from a recent Forbes article, How Small Businesses Can Build a Relationship with Millennial Customers written by John Mason, GM of IBM’s Midmarket business unit. It is almost 2014. For starters, customers want to be engaged. Do you attract a younger demographic for employment, partnering, and as new customers?

Customer 201

Customer Hiring Lead Rank Consumer 201

SocialSellinator

AUGUST 26, 2021

Snapchat has over 530 million active users, and it's a fun marketing tool, which is why it deserves a more prominent place in your marketing strategy. If you want to reach new customers and your target audience in their target market to improve ROI, you need to use Snapchat the right way. Check them out, too, if you want.

Social Media 106

Social Media Marketing Media Campaigns 106

SBI Growth

OCTOBER 10, 2013

Perhaps you implemented a new CRM, Marketing Automation or Enterprise based social network. You would leverage; buyer personas, buyer process maps, a custom sales process, assign the right people and build a marketing campaign. Participate and learn what top companies are doing to make the number in 2014.

Decision Maker 320

Decision Maker Buyer Persona Trends Buyer 320