Sales and Marketing Management

JANUARY 16, 2019

This comprehensive experience is becoming more important: nearly 50 percent of buyers make business-purchases via the same apps and websites used for consumer shopping. Despite this, nearly two-thirds of consumers believe their B2B experience is inferior to their consumer experience. Omni-Channel Fundamentals.

Channels 259

Channels Social Media Consumer Lead Rank 259

Cincom Smart Selling

DECEMBER 8, 2015

Self-service consumer culture is a big reason behind the CPQ boom. Consumers as a whole want to cut out the middle man. Companies are recognizing this need, as customer self-service was listed as one of the top CRM priorities in Gartner’s “What’s Hot in CRM Applications in 2015” report. This is increasingly true in B2B sales.

B2C 54

B2C Call-back Consumer B2B 54

HeavyHitter Sales

FEBRUARY 17, 2015

Based upon my experience, here’s my list of some of the best technologies to sell in 2015.   Coupons.com   –   Over one billion coupons will be activated on Coupons.com in 2015, but that’s only part of the story.   Here’s the proof … $10,000 of Mitel stock purchased 24 months ago is worth over $32,000 today.

Company 60

Company Government Microsoft Retail 60

Pointclear

OCTOBER 24, 2017

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). These approaches work well in both B2B and consumer marketing, covering the entire length of the lead funnel and the customer journey, respectively.”. Maybe I was just sensitive.

B2B 392

B2B Cold Calling PointClear Outbound 392

DiscoverOrg Sales

SEPTEMBER 6, 2017

2/9/2015: Just four months later, a hacker gained access to the company’s Twitter page and wreaked havoc. 4/22/2015). (10/26/2015) 10/26/2015) The company’s focus was still security: Chipotle Mexican Grill sources indicate that the company is planning implementations of new security applications. 1/17/2017). (1/17/2017)

Ideal Customer Profile 186

Ideal Customer Profile Banking Consumer Vendor 186

No More Cold Calling

MARCH 30, 2023

Way back in 2015, I published a blog post: Girl Power: Men with Daughters Get It. A lot has changed since 2015, but we still have miles to go. That might be true for consumer-facing brands and even for B2B companies with simple products and solutions. They want their daughters (and sisters and nieces and wives) to thrive.

Referrals 156

Referrals Cold Calling Social Media Call-back 156

Cincom Smart Selling

MARCH 31, 2015

Cincom recently attended Microsoft Convergence 2015, which took place in Atlanta, Georgia. The post Top Trends of Microsoft® Convergence 2015 appeared first on Cincom Blog. It was great getting to talk to partners and customers alike, and as always, Microsoft put on a great conference! It’s quite a mouthful, but it’s also quite true.

Microsoft 48

Microsoft Trends Conference CRM 48

Cincom Smart Selling

OCTOBER 27, 2015

With Gartner mentioning CPQ and consumers’ growing focus on customized products, CPQ applications are getting a lot more traction and interest in the marketplace. The post Takeaways from the 2015 Microsoft Dynamics® User Group Summit appeared first on Cincom Blog. This speaks to the value that companies are seeing from CRM.

Microsoft 59

Microsoft Groups CRM Trends 59

Sales and Marketing Management

SEPTEMBER 14, 2015

Issue Date: 2015-09-14. Teaser: In the consumer and B2B landscape, sales in a rural market requires a different outlook than in urban locations. In the consumer and B2B landscape, sales in a rural market requires a different outlook than in urban locations. Author: Andy Kelly, director of sales at TBHC Delivers. read more

Marketing 120

Marketing Consumer B2B Sales 120

Sales and Marketing Management

JULY 19, 2015

Issue Date: 2015-07-20. The empowered consumer is a tough target to sway, so to win over-educated customers, brands need quality content. The empowered consumer is a tough target to sway, so to win over-educated customers, brands need quality content. Author: Mikita Mikado, CEO, PandaDoc. read more

Customer 120

Customer Education Consumer 120

DiscoverOrg Sales

DECEMBER 4, 2017

A similarly scary statistic came from Docurated’s State of Sales Productivity 2015 study, which found that salespeople only spent 1/3 of their time actually selling. Finding the right contact – and context – for sales outreach is time consuming. Decrease research time.

Sales Enablement 295

Sales Enablement Collateral Decision Maker Study 295

Sales and Marketing Management

DECEMBER 31, 2015

Issue Date: 2015-11-01. Teaser: The New Year means the masses will be flocking to Las Vegas for another Consumer Electronics Show (scheduled for Jan. The New Year means the masses will be flocking to Las Vegas for another Consumer Electronics Show (scheduled for Jan. Author: Sales & Marketing Management. read more

Trade Show 120

Trade Show Consumer Marketing Sales 120

Atlatl Software

APRIL 22, 2021

Maybe that is why consumer interest in purchasing customized products grew 2.4x between 2015 and 2018, and has continued to grow since. Picking a product that fits your needs off the shelf is great, but being able to customize a product to your exact desires is even better.

Scale 53

Scale Customer How To Consumer 53

Sales and Marketing Management

JUNE 20, 2019

One 2015 Forrester article predicted that 95% of B2B sales jobs will be replaced by AI by 2020. . Beginning with Amazon’s launch in 1995, the idea of providing consumers everything they need to predict what their experience will be using a purchased product birthed the concept of product reviews. And the solution is transparency.

Lead Rank 179

Lead Rank Lead Scoring Hotels Sales Qualified Lead 179

Zoominfo

JULY 22, 2018

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ).

Marketing 189

Marketing Retail Channels Social Media 189

Sales and Marketing Management

JULY 19, 2018

Despite the fact that most contemporary sales teams use CRMs, marketing automation systems, lead scoring tools, and any number of related solutions, they still consume an inordinate amount of their time on manual, inefficient and unproductive tasks. In other words, tasks tailor-made for an AI sales assistant.

Sales Qualified Lead 185

Sales Qualified Lead Lead Rank Lead Scoring Leads 185

Sales and Marketing Management

JANUARY 20, 2020

Forrester analyst Andy Hoar didn’t mince words when he spoke at the 2015 Forrester Sales Enablement Forum. What comes after prospects consume your content? You could be vulnerable if you’re not sharpening your sales skills and honing the tactics that will help you succeed in 2020. Position Yourself as a Business Consultant.

Sales Goal 312

Sales Goal Meeting Trade Show Ideal Customer Profile 312

Understanding the Sales Force

APRIL 14, 2015

That''s right, they are all junk and junk is bad for you to consume. This comes on the heels of another horrible article I called out in March 2015, which led to this amazing epic debate on the science of sales, sales assessments, and sales selection. This is why this latest HBR article is yet another example of junk science.

Groups 120

Groups Consumer Objections Sales 120

BrainShark

DECEMBER 22, 2014

Consumer applications (translation: everyday apps available to the public) are great.

Consumer 62

Consumer 62

DiscoverOrg Sales

MAY 7, 2015

B2B seller activity remains 1-on-1 focused with forced interactions with sales reps while B2B consumer behavior has shifted to a self-service model. Looking at this study of available MarTech solutions, ( [link] ) the number of technologies between 2011 and 2015 grew more than 18x — between 2014 and 2015 the numbered doubled.

Lead Rank 120

Lead Rank B2B Education Research 120

Zoominfo

DECEMBER 5, 2019

Think about it, the internet has given modern buyers an expansive list of options to choose from—what brands they buy from, what content they consume, which products they purchase, what channels they use, and so much more. 52% of marketers use 3 to 4 marketing channels as compared to 44% in 2015 ( source ).

Marketing 100

Marketing Retail Channels Social Media 100

Janek Performance Group

OCTOBER 4, 2022

It allows you to identify the top skills in your industry based on the title and see the change since 2015. There is no question that sales roles have changed since 2015. LinkedIn is reporting that, on average, skills have changed 25% since 2015. Here is the link to see how sales skills are changing in your industry. .

Ideal Customer Profile 62

Ideal Customer Profile LinkedIn Tools Distribution 62

BuzzBoard

DECEMBER 18, 2023

While this may yield immediate successes, it’s often vulnerable to the slightest breeze of market changes or evolving consumer preferences. Failing to Adapt to the Changing Rhythms of Technology The digital realm is a canvas where trends evolve, algorithms get stronger, and consumer behaviors metamorphose. Regulations change.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Funnel Social Media 52

Zoominfo

JULY 1, 2019

The Consumer Perspective on LGBTQ+ Representation in Advertising: PrideAM research shows that 60% of the general population believe it is important that people of different genders are accurately portrayed in advertising. More than 84% of self-identified LGBT consumers in the U.S. Let’s get into it!

Advertising 188

Advertising Advertising Survey Scale 188

Crunchbase

MARCH 3, 2020

The startup was founded in 2015 but recently raised $7 million in seed investment. Employees are feeling overwhelmed and seeking a more simplified, “consumer-like” experience. Staffbase raised $23 million in Series C funding in July 2019, bringing its total to $35 million since it was founded in 2015. Bureau of Labor statistics.

Outsourcing Services 113

Outsourcing Services Scale Retention Software 113

Bernadette McClelland

FEBRUARY 18, 2018

After consuming them in record time I felt so compelled to thank her for writing what she wrote, not only because it immediately helped me as a consultant, but because she re-lit the fire in my belly, and so I reached out online again. At that moment, personally vowing to make up for ten years of lost time, I immediately purchased both books.

Meeting 294

Meeting B2B Sales Leadership Sports 294

Zoominfo

DECEMBER 21, 2020

This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Allego

FEBRUARY 7, 2023

Back in 2015, it made a lot of sense to experiment with a range of point solutions. Because having multiple sales enablement tools will do more harm than good if they don’t integrate or share data, are complex, and consume sellers’ time. And most companies did that,” Shea said.

Sales Technology 123

Sales Technology Trends Hiring Webinar Metrics 123

Pointclear

JULY 7, 2015

My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? 1 SiriusDecisions’ Research Brief – Demand Creation: Planning Assumptions for 2015. As a matter of fact, just the opposite can be true.

Lead Rank 100

Lead Rank Lead Scoring Ideal Customer Profile Sales Qualified Lead 100

Hubspot Sales

MAY 3, 2021

As the recent COVID-19 pandemic has changed the market and consumer behavior, Castleman emphasizes these shifts and explains how salespeople can use these new challenges to become more resilient, creative, and flexible. Arlan Hamilton was on food stamps and sleeping on the floor of the San Francisco airport in 2015.

Scale 126

Scale Sales Enablement Face-to-face Margin 126

Crunchbase

MAY 6, 2022

With the fresh funding, the company is actively looking to “create an enhanced consumer experience across a larger audience base in metropolitan cities,” according to The Tech Portal. Laiye is a Beijing-based interactive platform that offers consumers and enterprises intelligent assistant products. Turtlemint.

Lead Rank 105

Lead Rank Lead Scoring Company Sales Qualified Lead 105

Hubspot Sales

FEBRUARY 15, 2018

Korey Goodwin was an easy sell; not only was she already convinced direct-to-consumer businesses (like Warby Parker) are the future of retail, she and Rubio had grown close at their old jobs. Since the pair founded Away in 2015, it’s raised $31 million and sold more than 100,000 suitcases. Stephanie's Instagram. Stephanie's Twitter.

Twitter 103

Twitter Consumer Fashion Campaigns 103

OpenSymmetry

FEBRUARY 2, 2016

As one Forrester Research report points out, consumers now have everything they need to know about a product and/or service right at their finger tips. In a matter of a few clicks, consumers are able to search, gather information, and read reviews about whatever they might be looking for, ultimately enabling them to become self-sufficient.

Retail 40

Retail Scale Consumer Forecasting 40

Sales and Marketing Management

SEPTEMBER 23, 2019

In the five years between 2010 and 2015, the number of inside sales reps doubled. And yet, even as customer and prospect data remain highly prized, we can expect compliance with consumer data consent laws (e.g., Given these forces, here’s what we anticipate. Increasing demand for skilled inside sales reps.

Inside Sales 209

Inside Sales Trends Outsourcing Services Face-to-face 209

Hubspot Sales

OCTOBER 28, 2020

The data says: 83% of consumers are comfortable making a referral after a positive experience, Texas Tech University found. iMedia connection found 68% of buyers feel more positive about a brand after consuming content from it. That’s why establishing a connection is so important.

Data 89

Data Prospecting Top of Funnel Lead Rank 89

Zoominfo

DECEMBER 21, 2020

This concept represents the full amount of companies or consumers that could become customers or the total revenue possible for a product to generate. When Birnbaum started Kustomer in 2015, he envisioned sales to small and medium businesses. The other quadrants include customer loyalty , offer expansion , and company transformation.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Sales Training Connection

JUNE 23, 2014

First, as the middle classes in emerging economies like China and India continue to grow rapidly, emerging cities will have 60% of the new urban consumers globally within a few years. Second, Millennials will outnumber Gen-Xers by 2015 and 75% of them use social networking versus 50% of Gen-Xers (and 30% of boomers).

Lead Rank 108

Lead Rank Decision Maker B2C Trends 108