5 Tactics to Improve Your Follow-Up Cadence [With Examples]
Sales Hacker
MARCH 16, 2020
The 2016 Sales Development Benchmark Report indicated that SDRs who leveraged a triple touch approach (phone, email, LinkedIn) had a 28% higher SQL conversion rate than SDRs who only used phone and email. For the sake of our examples, we’ll assume that these leads are within your company’s ICP. That was four years ago.
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