Sales and Marketing Management

OCTOBER 27, 2020

Author: Raul Perdigão Silva The spooky season is upon us, and as salespeople are preparing to look at the past year in review to prepare for 2021, there are common fears that salespeople are expected to grapple with. Fear that the length of the sales process will become longer and longer. Fear of missing quota (FOMQ).

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Social Media Quota Sales Qualified Lead Face-to-face 194

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. It’s a win-win situation.

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Intent Data Intent Data Intent Signal 230

Sales Hacker

MARCH 5, 2021

Investing in buyer intent data is one of the best ways to differentiate yourself — now, more than ever. As we move into 2021, buyer intent data will help you gain ground on competitors and connect with prospects. The remote sales landscape is getting stuffy. How to Use Buyer Intent Data for Differentiation.

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Buyer Intent Intent Data Intent Top of Funnel 100

Crunchbase

FEBRUARY 9, 2021

Here We Are 2021… One of the truths in sales is that repetitiveness is the path to oblivion, both for your company and your role as a manager. Let the data reveal the reality of your surroundings. Let the data reveal the reality of your surroundings. This is your starting point for 2021.

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Data Forecasting Ideal Customer Profile ACT 98

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021. Equip Your Reps with Knowledge.

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Sales Enablement Webinar Metrics Top of Funnel Strategy 130

Zoominfo

SEPTEMBER 14, 2021

These upgrades focus on three areas: Easier access to Chorus’ Momentum Insights feature Automatic transcription of calls from ZoomInfo Engage More accurate data feeding into Chorus The integrations help revenue teams develop stronger prospect and customer relationships, make better decisions, and win more business.

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Data Scale SalesForce Forecasting 130

Vendor Neutral

MAY 7, 2021

5 Impactful Sales Enablement Technology Solutions in 2021. Sales enablement and content management solutions help you communicate and engage with prospects, and the value of leveraging content within these solutions has vastly increased. 5 Sales Enablement Technology Solutions to Consider in 2021.

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Sales Enablement Tools Vendor Face-to-face 52

Zoominfo

DECEMBER 11, 2020

Job seekers face a new workplace in 2021 that reflects the harshness of the prior year. To guide you through the recruitment data ZoomInfo has collected, check out the following questions that job seekers can contemplate as they ponder a new position or career change. Want to work from home or have greater flexibility?

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Nonprofit Hiring Marketing Face-to-face 130

Allego

DECEMBER 17, 2020

One big takeaway for Allego: Sales enablement’s moment has arrived. That’s because in 2020, the business of sales was completely disrupted. Equipping sales teams with the content, skills training, knowledge, coaching, and tools to effectively sell your product or service is essential to survive and, hopefully, grow.

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Hiring Sales Enablement Coaching Video 93

Nimble - Sales

NOVEMBER 18, 2020

This traditional tool is vital for all marketers who want to increase their revenue in 2021 and build a strong customer base. There are new trends and data that brands […]. The post How to Nail your Email Marketing Strategy in 2021 appeared first on Nimble Blog.

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Email Marketing Strategy Marketing Travel 109

Hubspot Sales

MARCH 30, 2021

Not only do buyers now prefer remote sales interactions, but they're also more than happy to make large purchases online — a trend that has sellers embracing and investing heavily in digital sales and prospecting to keep up. In this post, you’ll learn the differences between first-party intent data and third-party intent data.

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Intent Data Buyer Intent Intent Top of Funnel 108

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. 9 sales conferences and events to attend in 2021.

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Conference Sales Enablement Networking B2B 106

Hubspot Sales

DECEMBER 28, 2020

Sales is changing. A study by Gartner's uncovered that enterprises lose out on up to 10% of their annual sales due to poor planning. Moving into 2021, sales territory mapping software is here to help clear up the ambiguity, help you plan for the future, and get your team on the right track. What tools fit your needs?

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Territories How To Demographics Software 136

Sales Hacker

DECEMBER 30, 2020

B2B sales is always changing, but nothing could’ve quite prepared us for the wild ride that 2020 ended up being. While most of us have settled into the new normal and the challenges that come with it, sales leaders are looking ahead with uncertainty. Best Sales Statistics to Know in 2021. Short on time?

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Revenue Lead Rank Hiring Account Based Marketing 125

Revegy

JANUARY 8, 2021

Forecasting is a must for any sales organization. When projecting 2021 revenue growth, you need to ensure your sales team’s forecast is accurate to ensure the company is budgeting properly. For example, a forecast will account for seasonality within the sales. 3 Tips to Improve Sales Forecasting Accuracy.

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Forecasting Revenue Sales Forecasts Account 119

Crunchbase

JANUARY 26, 2021

Every year in the sales industry brings new trends and processes for business leaders to consider. Over the last few decades, we’ve seen the rise of everything from e-commerce, to virtual reality sales. Here’s what we discovered for 2021. Here’s what we discovered for 2021. Channels in the sales playbook are evolving.

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Trends Social Media Discount Decision Maker 98

Zoominfo

NOVEMBER 24, 2020

In the world of B2B, intent data is like gold. Well, maybe not actual gold and that’s because the benefits of B2B intent data go much further than a one-time increase in revenue. The point, though, is that intent data is an incredibly valuable resource to marketers, salespeople, and recruiters alike. It’s a win-win situation.

Intent Data 130

Intent Data Intent Data Intent Signal 130

Highspot

MAY 20, 2021

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine. Are reps executing the strategy?

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Government Enterprise Enterprise Report 98

Hubspot Sales

DECEMBER 15, 2020

If you started paying more attention to the sales enablement needs of your organization, you’re not alone. For sales organizations that have been waiting to implement dedicated sales enablement measures — the time is now. In 2020, Crayon placed even greater emphasis on sales enablement to support their sales force.

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Sales Enablement Revenue Top of Funnel Hiring 131

Showpad

JUNE 29, 2021

**This post is part of a series based on Showpad’s 2021 Modern Selling Study. To dig into all the data, visit the study homepage. Showpad’s 2021 Modern Selling Study found that sales enablement has become more important since the start of the pandemic. In this study summary, we’ll focus on the global data.

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Study B2B Face-to-face Report 111

Zoominfo

AUGUST 5, 2021

Here at Chorus, we parsed a lot of data in 2020. Among many takeaways — about sales enablement , forecasting , hiring , and more — one thing was certain: Sales has changed a lot since the pandemic began. That’s why putting plenty of focus on sales enablement will be crucial for 2021.

Sales Enablement 100

Sales Enablement Webinar Metrics Top of Funnel Strategy 100

Zoominfo

OCTOBER 26, 2020

When it comes to data, this process is considerably speedier. Dirty data impacts all areas of an organization, making it critical to regularly clean your data. What is Data Decay? Data decay refers to data quality deterioration within sales and marketing databases. How Can Data Decay be Prevented?

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Data B2B Survey ACT 100

SBI Growth

JANUARY 26, 2021

Back in the fall, my colleague Tony Erickson wrote about the unique challenges of planning for 2021 and referenced the need to make smarter bets, and used casino imagery to drive the point home. Included in that article was a.

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Revenue Data Leads Marketing Qualified Lead 149

Hubspot Sales

AUGUST 30, 2023

But what changes will it bring to the sales industry? Will it be the end of salespeople, or will it become the secret weapon to help sales reps work more efficiently? Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. Let’s jump to the nitty-gritty.

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Lead Rank Data Top of Funnel Cost per Lead 91

InsideSales.com

MARCH 3, 2021

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. How have the events of 2020 changed the world of sales? Or after a pandemic?

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Conference Hotels Lead Rank Lead Scoring 94

Hubspot Sales

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. If you’re looking for a specific insight, you can skip ahead to these sections: The Top Sales Trends.

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Trends Report Data Strategy 88

Zoominfo

JANUARY 23, 2021

If your sales pipeline is colder than a Siberian spigot in January, it’s time to rethink your sales prospecting techniques. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Sales prospecting techniques are the tactics a salesperson uses to find new customers. Let’s jump in.

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Ideal Customer Profile Prospecting Cold Calling Decision Maker 264

SBI Growth

AUGUST 12, 2021

2021 has been a good year for the market with major stock markets up 15-18% year-to-date. Is your company enjoying the economic boom the economy is experiencing? This momentum has resulted in companies making bold moves to capture the opportunity.

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How To Marketing Opportunity Company 367

Pipeliner

DECEMBER 10, 2020

Here are the best ideas to embrace for your small business in 2021. Similarly, you can embrace cloud technology for storing corporate data for better access and security. Go the extra mile to enhance the remote operations by giving better tools and applications to the employees. Invest in digital transformation.

Small Business 98

Small Business Small Business Outsourcing Services Hiring 98

Allego

SEPTEMBER 15, 2021

“Fundamentally, a sales enablement platform should reduce the complexity of seller and buyer interactions, not increase it.”. The new Gartner ® Market Guide for Sales Enablement Platforms reports on this trend and others in its latest roadmap for organizations evaluating technology vendors. Transformative Sales Enablement Technology.

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Sales Enablement Marketing Vendor Ideal Customer Profile 62

Hubspot Sales

DECEMBER 14, 2022

In 2021, credit cards and debit cards accounted for 21% and 13% of global e-commerce payment methods , respectively. Data from FIS Global Payments Report 2022 shows that by 2025, mobile wallets will be used for 53% of e-commerce transactions worldwide — rising from 49% in 2021. In 2021, BNPL accounted for 2.9%

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Tools Banking Retail How To 122

Mereo

JANUARY 10, 2022

AUSTIN, TX (JAN 2022) — Mereo LLC, a revenue performance consultancy to Fortune 500 B2B organizations and high-growth mid-enterprise organizations backed by private equity firms, has been awarded the gold medal in the 2021 Top eBook/White Paper category in the Top Sales Awards. DOWNLOAD THE AWARD-WINNING EBOOK.

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eBook SAP Banking Exercises 56

Hubspot Sales

JULY 13, 2023

AI is increasingly becoming a natural addition to daily workflows across sales and revenue departments. 79% of sales professionals who use AI say AI tools are an important addition to their overall sales strategy, according to our State of AI survey. But what brings about these AI concerns in sales?

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Data Hiring Guidelines Lead Rank 81

Zoominfo

DECEMBER 28, 2020

They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. And they’re online buying signals—the data trail—that prospective buyers leave as they research solutions online. Your marketing and sales teams need both. What are examples of data-based buying signals.

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Lead Rank Intent Data Closing Buyer Intent 309

Appbuddy

DECEMBER 23, 2021

We’re in the final days of 2021—and for many, the home stretch before a long-awaited holiday break. . Before we close the curtains on 2021, it’s time to look back at the blogs that resonated most with our readers throughout the year. Without further ado, here are Validity’s most-read blog posts of 2021. . Highlights include:

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Everest Email Marketing Google SalesForce 52

InsightSquared

NOVEMBER 30, 2020

When it comes to sales forecasting , it’s a simple truth: if you can see what’s coming, you can prepare and react accordingly. It’s possible to take steps now to improve your forecasting and funnel reviews with automated, reliable, and actionable data from across your sales organization. Don’t you believe it!

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Sales Forecasts Forecasting Top of Funnel CRM 62

Hubspot Sales

OCTOBER 28, 2020

How has your sales leadership style changed this year? HubSpot recently surveyed over 500 sales leaders and found 40% of them have missed revenue targets this year — a significant trend that can’t continue if their businesses are going to survive. It’s time to rewrite the sales leadership rulebook.

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Hiring Promotion Lead Rank Ideal Customer Profile 103